Articles
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Nov 20, 2024 |
savoirflair.com | Grace Gordon
/1001256/SF_WideBillboard_1920x536 Op-Ed A Love Letter to Matthieu Blazy and Bottega Veneta by Grace Gordon 8-minute read November 20, 2024 Dear Matthieu Blazy.... I have spent an inordinate amount of time thinking about Matthieu Blazy and Bottega Veneta. They live in my head—as kids these days say—rent-free.
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Sep 25, 2024 |
savoirflair.com | Grace Gordon
/1001256/SF_WideBillboard_1920x536Paris Fashion WeekDior's Spring/Summer 2025 Show Doesn't Hit the Bullseyeby Grace Gordon 4-minute readSeptember 25, 2024The show's archery performance felt like an unfortunate metaphor for its missed moment. Look 11 / 82USE AND TO NAVIGATE /1001256/SF_V1_Sxb_Billboard_AdMy favorite fashion philosopher (yes, they exist), Lars Svendsen, once described fashion as “the search for the new.” So why has it seemed like fashion is chasing its tail lately?
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Sep 22, 2024 |
savoirflair.com | Grace Gordon
Inside Bottega Veneta’s Spring/Summer 2025 venue, the space was bathed in warm light. We were inside a child’s playroom at the golden hour, a time when everything seems a little more magical, a little more ready to come to life.
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Jun 26, 2024 |
shorturl.at | Grace Gordon
Chanel, now without a Creative Director since Virginie Viard departed three weeks ago, showed its first collection during Paris Haute Couture Week after her surprising exit. The credit for the collection goes to the house’s internal Fashion Creation Studio, but I find it hard to believe Viard had no hand in its making. An haute couture collection does not magically come together in three weeks, but it is the result of months of painstaking work.
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Jun 13, 2024 |
andjelicaaa.substack.com | Grace Gordon
In this week’s guest post, Grace Gordon, former Senior Director of Brand Marketing at CashApp and former Global Brand Creative Director at Netflix, Global Editorial Director at Nike and Senior Planner at Apple, shares a case study about making cultural hits. Grace writes a newsletter, Great Point by GG, where you can read more about brands, culture, creative strategy and cultural influence. In sneaker brand marketing, there’s been a long-standing term/practice called “Energy marketing”.
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