Grace Harmon
Connectivity and Tech Analyst and Writer at EMARKETER
Connectivity & Tech analyst/writer @eMarketer. Previously @LABJnews @knkxfm @AnnenbergMedia @thedaily. Grad @USCAnnenberg ‘22, @UW ‘20
Articles
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6 days ago |
emarketer.com | Grace Harmon
The news: Many US adults, especially Gen Zers, are feeling pressure to purchase tech items ahead of expected tariff-led price hikes. 38% of consumers feel influenced to buy tech before costs rise, per CNET’s 2025 Tariff Survey, and 21% of Gen Zers have already made panic purchases because of those anxieties. That pressure has led 11% of shoppers to buy a high-ticket item over $500, though 21% said they will delay big purchases. What’s at the register?
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1 week ago |
emarketer.com | Grace Harmon
The news: Location sharing is becoming a common way for people to stay connected. More than two-thirds (41%) of US adults share their location with at least one person, per CivicScience. Two-thirds (65%) of Gen Zers share their location, compared with 45% of millennials and 42% of Gen Xers. Among people who share their location, far more people give that information to multiple individuals (61%) than to a single person (39%).
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1 week ago |
emarketer.com | Grace Harmon
The news: YouTube’s focus on TV viewing and short-form content may be putting pressure on creators and influencers. Consumers spend more time watching YouTube on connected TVs (CTVs) than any other device, prompting the company to double down on being a one-stop shop for content offerings. That includes a major push for Shorts, forcing creators to rethink their content strategies and follower attraction tactics.
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1 week ago |
emarketer.com | Grace Harmon
The news: Meta’s antitrust trial kicks off today, where the social giant will face off with the Federal Trade Commission (FTC) over its acquisitions of Instagram and WhatsApp. The FTC claims Meta monopolizes the social networking market. It also alleges that these acquisitions were anticompetitive and allowed Meta to “neutralize” potential competitors.
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2 weeks ago |
emarketer.com | Grace Harmon
The news: Despite Trump’s tariff reversal for most countries, major PC and gaming companies are reacting to a 145% duty on Chinese imports. HP, Dell, Lenovo, and others are suspending US shipments for two weeks, per Commercial Times. Framework is pausing US sales on its low-priced laptops and Razer removed the option for US consumers to preorder its upcoming Blade 16 computers. Nintendo is delaying preorders for its long-awaited Switch 2, which may see prices increase to compensate for tariffs.
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I got to sit down recently with Steve Malony, CEO of @belkin. We spoke about his nearly 20-year career at Belkin, emerging products in the consumer electronics market and how his company is diversifying its interests. https://t.co/EkwVo9hxXQ
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