Guillaume Deschamps

Jan 20, 2025 | uxmatters.com | Guillaume Deschamps |Pabini Gabriel-Petit

The hotel customer journey is the path guests take from the moment they first hear about a hotel to the time they complete their visit—and beyond. It includes all the touchpoints at which guests interact with a brand. Imagine that from the time guests research a hotel’s services to the time they check out, they feel like VIPs (Very Important People). They leave with a smile, write a glowing online review, and plan to return.

Dec 9, 2024 | gearbrain.com | Guillaume Deschamps

The world of small business is changing at lightning speed. Technology is no longer a luxury; it's a necessity. One major force driving this transformation is AI smart devices. These intelligent gadgets combine artificial intelligence with cutting-edge hardware. It helps simplify tasks, improve decision-making, and elevate customer experiences. By 2025, AI smart devices will become essential for small businesses.

Nov 4, 2024 | uxmatters.com | Guillaume Deschamps |Pabini Gabriel-Petit

Gestalt principles of human perception … can empower UX designers to create easy-to-use designs that meet your audience’s psychological needs. Most online users expect user-friendly designs across all of their platforms when interacting with your brand. However, many businesses struggle to meet these expectations, which leads to poor user experiences.

Jan 18, 2024 | moz.com | Guillaume Deschamps

Many companies overlook their most valuable asset: their employees. This underutilization, often due to engagement challenges and the high costs of developing effective training programs, inadvertently harms the brand and bottom line. Employee Generated Content (EGC) is a transformative approach that showcases your top talent and adds a layer of authenticity to your brand, making it more attractive to current and potential employees.

Jan 16, 2024 | thenextscoop.com | Guillaume Deschamps |Sam Makad |Sawaram Suthar

Discover seven advanced funnel marketing strategies you can use to convert leads this holiday season, along with a helpful checklist. Looking to boost sales during the holiday shopping season? Begin planning your marketing funnels as soon as possible. While running PPC ads and posting on social media helps, you also need more strategic ways to guide your target audience to conversion.