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2 weeks ago | 
instoremag.com | Guy Pineda
IMAGINE IF STEPHEN Covey, author of The 7 Habits of Highly Effective People, operated a jewelry store in 2025. He’d probably draw a road map right there on a napkin and declare, “This is exactly where we’re headed!”In this four-part series, we’re giving Covey’s timeless techniques a jeweler’s twist, helping independent jewelers to shine online while remaining loyal to their brand’s identity. Let’s start with the first two habits that any modern jeweler requires.
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1 month ago | 
southernjewelrynews.com | Guy Pineda
Reading Time: 6 minutesResearch shows that 76% of consumers have purchased a product after viewing it on social media, and 85% of Pinterest users intend to buy things when they use the platform, demonstrating a strong purchasing intent. Still skeptical?
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Oct 31, 2024 | 
southernjewelrynews.com | Guy Pineda
Reading Time: 8 minutesMany advertising professionals use humor to make consumers recognize, notice, and ultimately buy products or services. Ads that are fun and shareable increase brand visibility. Creating a high-recall message is an essential element in advertising. Humor becomes an effective advertising medium when it is sensibly used with the brand’s message. This means humor should not overpower the advertising message. Humor, as an advertising strategy, can be relevant to jewelry stores.
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Aug 28, 2024 | 
southernjewelrynews.com | Guy Pineda
Reading Time: 6 minutesIt can be thrilling to go on a date and meet someone new and discover if there is chemistry between the both of you. But what happens if your date falls short of your expectations? Going on a date and visiting a website share several similarities. Both experiences rely on making an excellent first impression, nurturing significant engagement, and leaving the other party pleased and excited for more.
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Jul 1, 2024 | 
southernjewelrynews.com | Guy Pineda
Reading Time: 5 minutesWriting product descriptions can often feel like a never-ending task, especially in the jewelry business. You have hundreds or even thousands of pieces that, while unique in their way, can blur together when it comes to creating compelling, distinct descriptions. Often, the task of writing these descriptions falls to administrative staff who may not have the creative flair needed, leading to uninspired content that doesn’t do justice to your beautiful products.
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Apr 22, 2024 | 
southernjewelrynews.com | Guy Pineda
Reading Time: 8 minutesHave you noticed some weird search results lately? You’re not alone. Google recently rolled out a major update cracking down on websites that use AI-generated content. What’s the big deal about AI content? AI content creation tools have become increasingly popular in recent years. These tools can quickly churn out articles, blog posts, and other content. However, there’s a problem: a lot of AI-generated content could be better.
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Feb 19, 2024 | 
southernjewelrynews.com | Guy Pineda
Reading Time: 8 minutesWe’ve all been there – staring at our website and wondering if it’s time for a makeover. It’s essential to differentiate between a genuine need for change and the desire for something new. Having worked with many clients, I can tell you that when it comes to making this decision it depends on the client’s time, budget, existing website complexity, purpose, security needs and other factors.
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Jan 10, 2024 | 
southernjewelrynews.com | Guy Pineda
Reading Time: 7 minutesAs we welcome 2024, it’s time for jewelry store owners to reflect and strategize. The post-holiday period is perfect for taking stock and planning ahead. This guide offers practical marketing advice, focusing on engagement rings and bridal jewelry, tailored for stores with modest budgets and big ambitions. Understanding Your AudienceFirst off, who are we trying to charm this year? Those lovely 25-35-year-old couples planning their big day.
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Nov 15, 2023 | 
southernjewelrynews.com | Guy Pineda
Reading Time: 7 minutesThe holiday season is fast approaching, and businesses are looking for quick ways to increase exposure and drive sales. In 2022, online jewelry and watch sales amounted to $13.4bn and are expected to grow in the following years. Staying ahead in the industry now requires every jewelry store to be as adaptable with spending as they are with content creation. Nobody likes missing out on something big.
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Sep 25, 2023 | 
southernjewelrynews.com | Guy Pineda
Reading Time: 9 minutesIf there are 4Cs of diamonds, there should be another 4Cs for marketing these gems. And as far as everyone knows, marketing is integral for any business. And I’ve discovered there are actually two sets of them. In 1990, Bob Lauterborn introduced a new marketing perspective – Consumer wants and needs, Cost to satisfy, Convenience to buy, and Communication. This overhaul replaced the old 4Ps of the marketing mix.
