Southern Jewelry News

Founded in 1988, Southern Jewelry News has been serving the Southern jewelry sector for nearly 28 years as the sole trade newspaper focused on this industry. With a readership close to 13,000, we manage our database internally. By refreshing our mailing list each month, we ensure that your message successfully connects with your target audience.

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Lifestyle/Jewelry and Luxury Products

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Articles

How to make your social media posts more ‘engaging’ than an engagement ring

1 month ago | southernjewelrynews.com | Guy Pineda

Reading Time: 6 minutesResearch shows that 76% of consumers have purchased a product after viewing it on social media, and 85% of Pinterest users intend to buy things when they use the platform, demonstrating a strong purchasing intent. Still skeptical?
“The only thing we have to fear is fear itself!”

Jan 1, 2025 | southernjewelrynews.com | Larry Johnson
Why being “lazy” can make you a more effective boss

Dec 2, 2024 | southernjewelrynews.com | David Brown
Bespoke Family Crest Jewelry is In-Demand Niche

Oct 31, 2024 | southernjewelrynews.com | Deborah Yonick

Reading Time: 5 minutes Heraldica Imports has been creating heirloom quality family crest jewelry for more than a half century. The New York City based jewelry house is a rare breed, devoted exclusively to the art of hand engraving family crest jewelry – an almost lost art. But what’s not lost on consumers today is the desire for meaningful, customized jewelry. Family crest jewelry is a special way to celebrate family history, symbolizing legacy and pride.
There is still time to correct common display mistakes before the season really hits!

Oct 31, 2024 | southernjewelrynews.com | Larry Johnson

Reading Time: 6 minutesIf you are like most jewelers, the importance of the Holiday selling season cannot be overstated. It always surprises me, however, when I visit stores as part of my consulting practice, how many make obvious mistakes in their displays that impede the success of their sales. Over the years, I have collected a list of the most common errors and have added a few suggestions for those guilty of them.
10 Quotes about advertising that are surprisingly true

Oct 31, 2024 | southernjewelrynews.com | Guy Pineda

Reading Time: 8 minutesMany advertising professionals use humor to make consumers recognize, notice, and ultimately buy products or services. Ads that are fun and shareable increase brand visibility. Creating a high-recall message is an essential element in advertising. Humor becomes an effective advertising medium when it is sensibly used with the brand’s message. This means humor should not overpower the advertising message. Humor, as an advertising strategy, can be relevant to jewelry stores.
ASHI Celebrates 40 Years of Promoting Jewelers’ Brands

Oct 1, 2024 | southernjewelrynews.com | Deborah Yonick

Reading Time: 8 minutesASHI® celebrates its 40th year in business. Brothers and business partners Sanjay and Rajeev Pandya founded the company in New York City in 1984 as a loose diamond wholesaler. But it quickly grew to become a fully integrated diamond jewelry company serving more than 1,000 independent retail jewelers across North America. ASHI® strategically designs diamond jewelry collections that offer high perceived value, appealing to customers looking for both quality and affordability.
Fine Jewelry Remains Top Luxury Performer for Holiday 2024

Oct 1, 2024 | southernjewelrynews.com | Deborah Yonick

Reading Time: 10 minutesFine jewelry, particularly diamond jewelry, ranks high on holiday shopping and wish lists year after year. Multiple reports, including luxury market analyst firms like Bain and McKinsey, rank jewelry a consumer favorite, driven by its emotional resonance and status as a valuable and lasting gift.
Transforming Retail Spaces with Luxury Design and Innovation

Sep 1, 2024 | southernjewelrynews.com | Deborah Yonick

Reading Time: 7 minutesInterior design and lighting play crucial roles in shaping customers’ first impressions and overall shopping experience when they enter a store. Strategic design and lighting help to create an ambiance that reflects the brand’s identity and values. Moreover, these key considerations help to guide customers through the store, highlighting important areas and products, ensuring visitors see the items retailers want to emphasize.
Why your website is like a bad date - and how to make it irresistible

Aug 28, 2024 | southernjewelrynews.com | Guy Pineda

Reading Time: 6 minutesIt can be thrilling to go on a date and meet someone new and discover if there is chemistry between the both of you. But what happens if your date falls short of your expectations? Going on a date and visiting a website share several similarities. Both experiences rely on making an excellent first impression, nurturing significant engagement, and leaving the other party pleased and excited for more.