Hal Crawford

6 days ago | mumbrella.com.au | Hal Crawford

Domain has entered a binding agreement with US real estate listings giant Costar to sell all remaining shares at $4.43, a 42% premium on the pre-bid price. The price values Domain at around $3 billion, with majority shareholder Nine standing to pocket $1.4 billion for its 60% stake after capital gains tax. In an announcement to the ASX giving its seal of approval, Nine said the deal “appropriately reflects the strategic value” of its stake. More to come. ADVERTISEMENT

6 days ago | mumbrella.com.au | Hal Crawford

An ad from a Melbourne soy milk company that depicts soy beans happily jumping into a blender has been taken off catchup video services after Ad Standards ruled it could be interpreted as condoning suicide. A Community Standards panel ruled the “Happylandia” ad from Happy Happy Foods breached the AANA Code of Ethics in a judgment that carefully considered the fate of the animated soy beans.

1 week ago | mumbrella.com.au | Hal Crawford

The Outdoor Media Association has unveiled its new Move measurement system (styled “MOVE”) after years in development. The system models a synthetic audience of over two million Australians and their daily movements in order to predict the visibility and engagement of outdoor advertising in the real world. The new system, formerly called Move 2.0, was launched by OMA CEO Elizabeth McIntyre at the OMA conference in Sydney. “Move has been a complex undertaking,” McIntyre said.

1 week ago | mumbrella.com.au | Hal Crawford

Microsoft ANZ National chief technology officer Sarah Carney said that “search is dead” during a keynote at Unmade’s AI conference HumAIn in Sydney yesterday. Her remarks add urgency to warnings shared by the AANA days earlier, including predictions that large language models (LLMs) could outperform traditional search within four years. Research from AI publishing startup Tollbit found AI search sends 91% fewer referrals to websites, and chatbots send 96% less than traditional search.

1 week ago | mumbrella.com.au | Hal Crawford

Are Media has signed a deal with US lifestyle publisher Dotdash Meredith to sell ads on DDM’s digital properties, bringing Are’s ad network reach to more than 10 million people (14+) according to Ipsos data. The deal rolls in the Australian audiences of DDM properties such as People and Allrecipes to Are Media’s lifestyle stable, which includes The Australian Women’s Weekly, Better Homes and Gardens and Woman’s Day.