Mumbrella

Mumbrella is a news platform dedicated to the marketing and media sectors in Australia. Launched in December 2008 by Tim Burrowes, it has become a well-known resource for news, insights, and opinions related to advertising, public relations, and the media landscape.

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Nine restructures streaming and broadcasting leadership team

4 days ago | mumbrella.com.au | Nathan Jolly

Nine has formalised the leadership team and structure for its recently created streaming and broadcasting division, bringing broadcast TV, Stan, and Nine Radio together under Amanda Laing. The changes have cleaned up loose ends from Stan’s days as a separate entity and also removed the word ‘TV’ entirely. In January, Nine reset its operating model, splitting into three consumer-focused divisions: streaming and broadcast; publishing; and marketplaces – which includes Drive and Domain.
UK television networks team up for one-stop ad shop

4 days ago | mumbrella.com.au | Nathan Jolly

The UK’s three biggest commercial television networks have joined forces on a premium video advertising marketplace that will allow businesses to book a single campaign across Sky, Channel 4 and ITV. The new self-service TV ad buying marketplace is aimed at small to medium businesses that haven’t previously advertised on television.
Seven aims for the kids with new junior AFL commentary team

4 days ago | mumbrella.com.au | Nathan Jolly

This weekend, AFL fans in Victoria and West Australia will be able to watch the Western Bulldogs and Richmond clash with in-depth commentary from three of the country’s most interesting new broadcasting talent. The youngest is 11 years old , while the veteran of the group just turned 16. It’s the inaugural 7AFL Kids Call, an idea that Kirsty Bradmore, Seven’s head of digital sport, says has been in the works for the past 18 months.
(Not) the end of creativity

4 days ago | mumbrella.com.au | Nathan Jolly

Socrates was not a fan of reading and writing*. He believed they were a poor imitation of real knowledge, which was best expressed through spoken word.
State Of Origin series pulling biggest TV audiences in a decade

5 days ago | mumbrella.com.au | Nathan Jolly

The first two matches of the 2025 NRL State of Origin have drawn the largest free-to-air TV crowds for the annual match-up seen in a decade. According to the Oztam VOZ ratings, Wednesday night’s State of Origin Game 2 — in which the Queensland Maroons tied the series at one game apiece — was the highest-rating Game 2 since 2015, while the first game in the series was the most-watched opening match since 2016.
Landmark deal brings TV to Netflix in France

5 days ago | mumbrella.com.au | Nathan Jolly

Netflix has signed a landmark deal with a French broadcaster that will see commercial TV stations come to the platform for the first time, marking a major shift for both linear TV and the streamer. Netflix has entered into a “new kind of partnership” with French TV network TF1 that will see its five commercial free-to-air stations available with the Netflix app. The deal also includes on-demand programming.
'Very much up for payola': Alex Cullen joins the Christian O'Connell show

5 days ago | mumbrella.com.au | Nathan Jolly

Former Nine presenter Alex Cullen is joining The Christian O’Connell Show on Gold104.3, following the departure of co-host Jack Post last month. Cullen left Nine’s Today show in a blaze of controversy earlier this year, after accepting $50,000 from billionaire Adrian Portelli in exchange for helping to rebrand him on air. O’Connell announced the news on air this morning, joking that “Channel 9 might go ‘listen, we can’t have that’, but commercial breakfast radio, we are very much up for payola.
Boomtown chair and 'driving force' Brian Gallagher steps down

5 days ago | mumbrella.com.au | Nathan Jolly

Boomtown’s independent chair Brian Gallagher has stepped down, after taking a role as Nine Radio’s commercial director. Gallagher was the inaugural chair of Boomtown, a collective of nine regional media owners, on its establishment in 2020. He was appointed independent chair in August 2023, months after leaving the chief sales role at SCA. Gallagher spent eight years at SCA, and previously held sales leadership positions at Nine and Network 10.
Ultra Violette's high-risk strategy to hit back at Choice

6 days ago | mumbrella.com.au | Nathan Jolly

This week, Choice revealed it had tested the SPF of 20 well-known Australian sunscreens, and found that just four of them met the rating on their labels. Despite this being an industry-wise issue, one brand — the youth-focused Ultra Violette — hit out against the publication’s findings, and made themselves the centre of the story. Below, PR experts Sally Branson and Phoebe Netto explore the fallout of Ultra Violette’s decision to put the gloves on.
'Our strategy for every station is on track': SCA crows over 25-54 numbers

6 days ago | mumbrella.com.au | Nathan Jolly

Mid-way through 2021, Southern Cross Austereo became the most dominant radio network in the important 25-54 metro demographic, a position it has held ever since. As chief content officer Dave Cameron tells Mumbrella, it’s a lucrative market to target – especially when you hit the bullseye. “31 surveys in a row,” Cameron says, of SCA’s streak, driven by its Hit and Triple M networks.