Mumbrella

Mumbrella is a news platform dedicated to the marketing and media sectors in Australia. Launched in December 2008 by Tim Burrowes, it has become a well-known resource for news, insights, and opinions related to advertising, public relations, and the media landscape.

National

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#171755

Australia

#4386

News and Media

#216

Traffic sources

Monthly visitors

Articles

Reddit suing AI startup for stealing content

2 days ago | mumbrella.com.au | Nathan Jolly

Reddit is suing AI company Anthropic for “unlawful and unfair business acts”, alleging the startup is training its models by scrapping personal data from Reddit users without consent.
Linkedin launches new advertising tools

2 days ago | mumbrella.com.au | Nathan Jolly

Linkedin has launched a number of new advertising tools aimed at B2B marketers. The platform is introducing ‘First Impression Ads’ a full-screen, vertical video format designed for single-day campaigns.
Commbank goes against the flow to become Australia's most valuable brand

2 days ago | mumbrella.com.au | Nathan Jolly

Commonwealth Bank has been crowned Australia’s most valuable brand for the second year running, a distinction CMO Jo Boundy puts down to “some of the big bets” the banking giant has made recently in its marketing efforts. The biggest of the Big Four topped the 2025 Kantar Brandz Top 40 Most Valuable Australian Brands, with a brand value of AU$47.74 million. It sits ahead of Australian software unicorn Canva, ANZ, Woolworths, and Telstra in the list.
Brittany Higgins joins Third Hemisphere as director of public affairs

3 days ago | mumbrella.com.au | Nathan Jolly

Brittany Higgins is joining PR agency Third Hemisphere as the boutique firm’s director of public affairs. In the role, Higgins will collaborate with organisations, leaders, and public figures to lead strategic advocacy and reputation management efforts. In addition, she will also oversee stakeholder engagement, media relations, and public affairs initiatives “aimed at shaping public dialogue and driving systems change”.
Foxtel to remove music channels

3 days ago | mumbrella.com.au | Nathan Jolly

Foxtel’s music channels will be removed from the service at the end of this month, with the Paramount-owned MTV Hits, Nick Music, MTV Club, and MTV 80s all exiting the platform. This leaves only the four Vevo channels — Vevo Pop, Vevo 2K, Vevo 90s, and Vevo Retro Rock — available via Foxtel’s internet-based linear service, and marks a further shift away from video-based music channels on the platform.
Is the PR industry still a great place to work?

3 days ago | mumbrella.com.au | Nathan Jolly

The other evening during my routine Instagram doom scroll I came across a post from an industry-related account I follow – The PR Girl Manifesto – that posed a simple but powerful question: “What makes a good PR job?” It’s the kind of prompt that stops you mid-scroll. It got me thinking, not just as an agency founder, but as a leader who’s been navigating what PR work really feels like in 2025. Let’s be honest: agency life today doesn’t operate the way it did even five years ago.
Free TV chair Greg Hywood steps down

3 days ago | mumbrella.com.au | Nathan Jolly

Greg Hywood has quit as independent chair of Free TV Australia after four-and-a-half years in the role. The former Fairfax CEO was appointed chair in October 2020.
Tiktok introduces new safety and wellbeing features

4 days ago | mumbrella.com.au | Nathan Jolly

Tiktok is launching a suite of safety and wellbeing features that include content prevention filters, a topic management system, and guided meditation exercises. These measures come as the company faces a potential ban for users under 16 in Australia. According to a media announcement issued by the company, safety and wellbeing is “the highest priority for Tiktok”, and these features help users modify their feed in order to avoid unsuitable material being served to younger users.
Mike Fitzpatrick to leave the ABC

4 days ago | mumbrella.com.au | Nathan Jolly

Mike Fitzpatrick, the ABC’s head of capital city network and sport (an audio/radio role), will reportedly be leaving the national broadcaster this month. According to Mediaweek, ABC’s head of audio Ben Latimer confirmed the departure in a staff note, saying Fitzpatrick “has chosen to leave the ABC to focus on his health.”Mumbrella has asked the ABC for confirmation.
Nine launching Washington DC bureau

4 days ago | mumbrella.com.au | Nathan Jolly

Nine is leaning into the newsworthy madness coming out of the White House and launching a dedicated bureau in Washington DC, which the network boasts will be situated “just 300 metres from the Oval Office.”The bureau will be staffed by Lauren Tomasi, who — as Nine’s Washington correspondent — will contribute coverage for Nine News, 60 Minutes, Today, and A Current Affair – as well as the network’s various digital platforms.