Haley Wells

Nov 28, 2024 | wsj.com | Haley Wells

You know what fall means: flannel time. But the rugged plaid shirts associated with L.L.Bean, lumberjacks and hipsters are getting pricey. Our value-minded shopping columnist recently managed to justify an almost-$600 specimen refined enough to style with a suit. That’s hardly the upper limit: These days you can find cashmere versions by Italian luxury players—or God’s True Cashmere, a brand co-founded by Brad Pitt—for north of $2,000.

Nov 26, 2024 | wsj.com | Antonina Jedrzejczak |Christina Middleton |Haley Wells

The fashion industry prizes handmade things—couture! Savile Row!—but often the relevant price tags include many zeros. We’ve hunted down items that bear an idiosyncratic human touch and reject mass-produced blandness—without obliterating bank balances. Handmade doesn’t have to look one way, of course.

Aug 19, 2024 | salesandmarketing.com | Haley Wells

The emergence of short-form video as a powerful tool for B2B marketers underscores a significant shift in content consumption preferences. Gone are the days when lengthy video formats dominated the marketing scene, predominately on television. Today, as the focus shifts towards mobile consumption via platforms like TikTok and Instagram Reels, B2B marketers are tapping into the potential of short, impactful videos to grab attention and convey messages succinctly.

Nov 15, 2023 | wsj.com | Aleksandra Crapanzano |Christina Middleton |Jamie Waters |Haley Wells

SOME PEOPLE think it’s risky to gift a fashion item. Those people are wrong. A thoughtful sartorial present can encourage your giftee to embrace, and enjoy, a piece they’d never buy for themselves. (To be clear, this means an indulgently sumptuous cashmere hoodie or a cool-buckled belt, not a scarf in a shade so horrible it shall not be named. OK, puce.) And you needn’t take out a second mortgage to secure such a special, substantial fashion gift.

May 5, 2020 | nypost.com | Haley Wells