Hannah Kujawa

2 months ago | lessitermedia.com | Connor Campbell |Hannah Kujawa

By Connor CampbellDigital Content Editor, Lessiter [email protected] the digital world, electronic footprints are everywhere. It’s clear we all want our products and names to be the first to appear in search results. But what may not be obvious is how to achieve that. A simple way to start is with your images. Whether you’re uploading a video to YouTube, a screenshot file, a picture to a website’s media gallery, or a photo on social media, file size and name matter.

Jan 10, 2025 | lessitermedia.com | Hannah Kujawa

Creating a sense of urgency through limited-time offers, exclusive deals, or scarcity can significantly boost conversions by fostering a "now or never" mindset, driving faster decisions, and keeping your brand top of mind. Here you’ll find four simple and effective ways to build a sense of urgency in your next promotion.

Dec 4, 2024 | lessitermedia.com | Tealin Robinson |Hannah Kujawa

By Téalin RobinsonClient Services Coordinator, Lessiter [email protected] just happens to be the biggest sale day of the year, Black Friday. According to Statista, 131.7 million consumers plan to shop this Black Friday alone in the United States, and 174.3 million people plan to shop Saturday through Cyber Monday. The question on many marketers' minds though is when should the promotions start and stop?

Nov 20, 2024 | lessitermedia.com | Ashley Miller |Hannah Kujawa

By Ashley MillerDigital Marketing Coordinator, Lessiter [email protected] PWC's Customer Experience is Everything Study they found that for 73% of consumers, convenience is the top priority when evaluating a great customer experience. It's not a surprise that customers want convenience, and if you're not providing a quick and easy experience, they won't hesitate to take their business elsewhere.

Nov 13, 2024 | lessitermedia.com | Hannah Kujawa

By Michelle DrewekDigital Media Manager, Lessiter [email protected] QR codes were invented in 1994, the adoption was gradual as people tried to understand the practicality of use outside of parts & inventory tracking. 30 years later, it's safe to say that not only have they proven to be widely adaptable, but also highly effective in a number of ways.