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1 week ago | 
printandpromomarketing.com | Hannah Rosenberger |Greg Muzzillo |Bill Prettyman |Harriet Gatter
Key Takeaways:• Dual Trends in Drinkware Decoration: There are two main approaches to drinkware decoration – subtle, quiet branding and bold, full-wrap designs. Each caters to different client preferences and marketing strategies. • Impact of Advanced Printing Technology: Advancements in printing technology have enabled more vibrant and complex designs, allowing for creative full-wrap decorations that can tell a story or make a product memorable.
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2 weeks ago | 
printandpromomarketing.com | Hannah Rosenberger |Greg Muzzillo |Bill Prettyman |Harriet Gatter
ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities. Read the previous entries in our End-Buyer research series.
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1 month ago | 
printandpromomarketing.com | Hannah Rosenberger |Harriet Gatter |Greg Muzzillo
ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.
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1 month ago | 
printandpromomarketing.com | Hannah Rosenberger |Harriet Gatter |Bill Prettyman |Greg Muzzillo
ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities. This week’s research focuses on the nonprofit sector.
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1 month ago | 
printandpromomarketing.com | Hannah Rosenberger |Harriet Gatter |Bill Prettyman |Greg Muzzillo
According to the Kaeser Family Foundation, more than half of companies offer some kind of health and wellness program to encourage employees to engage in a healthier lifestyle. For those companies, there’s opportunity to incorporate promo into those programs – whether it’s a wellness journal for attending lifestyle coaching or a sunscreen kit for attending a health screening – as an added incentive for employees. Here are the top-searched health and wellness promo items on ESP+.
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1 month ago | 
printandpromomarketing.com | Hannah Rosenberger |Harriet Gatter |Bill Prettyman |Greg Muzzillo
Last year, ASI Research launched the promotional products industry’s most comprehensive study on end-buyers, with data focused on some of the promo’s top markets and key demographic metrics. This year, we’re expanding the study with a fresh set of market segments, as well as new findings breaking down both end-buyer and consumer insights by age, region and more.
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2 months ago | 
printandpromomarketing.com | Hannah Rosenberger |Greg Muzzillo |Harriet Gatter
The world of corporate wear hasn’t looked quite the same since the pandemic had employees logging on from their bedrooms instead of the office. But even as the workforce has shifted back to a more traditional environment over the past year, with increased hybrid schedules and return-to-office mandates, one thing employees haven’t been willing to give up is the comfortable, casual attire of work-from-home.
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2 months ago | 
printandpromomarketing.com | Hannah Rosenberger |Greg Muzzillo |Harriet Gatter
Key Takeaways• White-Collar Hiring Slowdown: Industries like finance and tech have seen a significant drop in hiring over the past two years, leading to reduced spending in some promo initiatives. • Employer Leverage: The shift in the job market has given employers more power, allowing them to cut back on retention initiatives without fearing mass resignations. Quit rates are at a record low, reflecting employees’ uncertainty about finding new jobs.
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2 months ago | 
printandpromomarketing.com | Hannah Rosenberger |Harriet Gatter |Greg Muzzillo
Key Takeaways• Animal Airlift: Over 100 rescue cats and dogs were flown from Los Angeles to Oregon to alleviate overcrowding in shelters caused by the fires thanks to efforts by promo distributor Yvette Berke and the COPE Preparedness Pet Pantry. • Big Support: Further support from Greater Good Charities and Southwest Airlines allowed the animals to make it safely to the Oregon Humane Society, where many of them have already been adopted.
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2 months ago | 
printandpromomarketing.com | Hannah Rosenberger |Harriet Gatter |Bob Saunders |Greg Muzzillo
This year’s Richmond Night to Shine event had an extra special touch – thanks to a “sticker blast” from StickerYou (asi/89791). The global initiative from the Tim Tebow Foundation aims to provide a memorable prom night experience for people with disabilities, encouraging self-expression and a sense of individuality. For the Richmond event on Feb. 7, StickerYou – a supplier of custom stickers, labels and decals – created a custom sticker sheet for the event.
