-
2 months ago | 
logisticsit.com | Harry Hanson-Smith |Ed Holden
By Harry Hanson-Smith, Vice President UK&I and Northern Europe at Dynamic Yield by Mastercard. When you’re tired of choice, you’re tired of shopping. Harry Hanson-Smith, Vice President UK&I and Northern Europe for Dynamic Yield by Mastercard demonstrates how using AI to help curate consumers’ choices can dramatically improve the shopper experience – and drive up revenues as a result. The consumer world is chock full of choice.
-
Jan 21, 2025 | 
newdigitalage.co | Harry Hanson-Smith |Andy Oakes
By Harry Hanson-Smith, Vice President UK&I and Northern Europe at Dynamic Yield by MastercardThe consumer world is chock full of choices. There is an answer to every problem and much of it is available at consumers’ fingertips. However, retailers have to take care not to cause decision fatigue which, in the worst-case scenario, can cause users to abandon their shopping journeys altogether.
-
Jan 7, 2025 | 
aibusiness.com | Harry Hanson-Smith
Harry Hanson-Smith, Vice president UK&I and Northern Europe for Dynamic Yield by MastercardThe rise of artificial intelligence (AI) in customer engagement may hold the key to creating personalized experiences that genuinely reflect consumer needs and interests. With AI-powered sentiment analysis, businesses can better understand customer emotions, enabling them to craft interactions that resonate on a deeper level.
-
Jan 7, 2025 | 
aibusiness.com | Harry Hanson-Smith
HomeHarry Hanson-SmithHarry Hanson-SmithVice president UK&I and Northern Europe for Dynamic Yield by Mastercard, Dynamic Yield by MastercardHarry is the RVP at Dynamic Yield, by Mastercard. He is the regional lead for the teams across the UK & Nordics and is based in London. He has been in the personalization and optimization space for over 10 years and has helped many leading brands strategize and implement their personalization programs. Latest from Harry Hanson-Smith
-
Nov 21, 2024 | 
newdigitalage.co | Harry Hanson-Smith |Andy Oakes
By Harry Hanson-Smith, Vice President UK&I and Northern Europe at Dynamic Yield by MastercardAs the Golden Quarter approaches, marketers are busy preparing their strategies for one of the most crucial retail events of the year: Black Friday. The stakes are incredibly high, with online retailers in the UK generating approximately £8.5 billion in sales last year.
-
Oct 31, 2024 | 
engagecustomer.com | Harry Hanson-Smith
By Harry Hanson-Smith, VP of Northern Europe for Dynamic Yield by MastercardAs summer fades and autumn approaches, the excitement from the UK's recent sports events lingers, spilling over into the realm of sports retail. The UK sportswear market has experienced significant growth since the global pandemic. In 2022, sportswear in the UK was valued at £15.3 billion, accounting for about 26% of total apparel spending, projected to see a 16.3% increase from 2022 to 2027.
-
Sep 12, 2024 | 
retailsector.co.uk | Harry Hanson-Smith |Corina Duma
Today, fashion retailers face a rapidly changing landscape characterised by rising labour and material costs, persistent shipping delays, and shifting consumer expectations. As consumers increasingly seek ethical and sustainable products while balancing tighter budgets, optimising product feeds for timely and relevant recommendations becomes crucial. You'll need to subscribe to unlock this content. Already subscribed? Login? Check out our free weekly podcast Copy URLURL Copied
-
Sep 10, 2024 | 
engagecustomer.com | Harry Hanson-Smith
By Harry Hanson-Smith, VP, Dynamic Yield by MastercardEvery morning, many of us wake up to an inbox overflowing with unread marketing emails. Fifteen to twenty-five emails have become the new normal, each vying for our attention. Throughout the day, our phones buzz with SMS alerts and branded push notifications, and another wave of promotional emails floods in. Welcome to the life of a modern consumer.
-
Aug 26, 2024 | 
itrportal.com | Harry Hanson-Smith |Ed Holden
By Harry Hanson-Smith, VP at Dynamic Yield by Mastercard. Today, fashion retailers face a rapidly changing landscape characterised by rising labour and material costs, persistent shipping delays, and shifting consumer expectations. As consumers increasingly seek ethical and sustainable products while balancing tighter budgets, optimising product feeds for timely and relevant recommendations becomes crucial.
-
Aug 26, 2024 | 
retailtechnologyreview.com | Harry Hanson-Smith |Ed Holden
This article is brought to you by Retail Technology Review: Enhance your fashion brand's personalisation strategy: Optimising product feeds for 2024 trends. By Harry Hanson-Smith, VP at Dynamic Yield by Mastercard. Today, fashion retailers face a rapidly changing landscape characterised by rising labour and material costs, persistent shipping delays, and shifting consumer expectations.
