Hayley Guest

England

Journalist at Marketing Beat

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Articles

Absolute Best.... Easter treat ads

1 week ago | marketing-beat.co.uk | Hayley Guest

It is Easter once again and the shops are full of the latest chocolate treats. The first chocolate eggs were sold in 1873. Early eggs were made from dark chocolate, but in 1897, Cadbury introduced Cadbury’s Milk Chocolate and subsequent chocolate eggs were made using the new recipe. Today, Easter Eggs come in all flavours, shapes and sizes – from croissants to custard creams. To celebrate Easter this weekend, we take a look at some of our favourite ads featuring Easter treats.
Absolute Best.... Brand mascots

1 week ago | marketing-beat.co.uk | Hayley Guest

Some brands are so iconic that they are instantly recognisable from their mascot alone. But is it the brand name that makes them iconic or the mascot? In today’s Absolute Best, we take a look at some mascots that may be more famous than the brand. Go Compare ManThe Go Compare Man, real name Gio Compario, is perhaps one of the most recognisable figures in contemporary British advertising.
CIM partners with the Tanzania Marketing Science Association

2 weeks ago | marketing-beat.co.uk | Hayley Guest

The Chartered Institute of Marketing (CIM) has collaborated with the Tanzania Marketing Science Association (TMSA) to advance the marketing profession in the UK and Tanzania. The partnership aims to offer professional marketers in both countries access to development opportunities and resources. As part of the agreement, the two bodies will develop a “shared pathway” for workers seeking to obtain CIM and TMSA membership.
The Very Group launches data-led creative solution

2 weeks ago | marketing-beat.co.uk | Hayley Guest

Online retailer The Very Group has launched Hellostudios, an in-house data-led creative solution. The new offering will allow The Very Group to provide a multi-channel creative service that uses the latest technology to offer bespoke and tailored content. Julie Phelan, head of creative at The Very Group said: “I’m thrilled to unveil our new creative proposition, HelloStudio.
Taylors of Harrogate named Channel 4's Sunday Brunch sponsor

2 weeks ago | marketing-beat.co.uk | Hayley Guest

Broadcaster Channel 4 has named Yorkshire-based coffee company Taylors of Harrogate as the new sponsor of its light entertainment show Sunday Brunch. The new partnership will see the coffee brand air idents at the beginning of each instalments of the show. Taylors idents were devised by creative agency Lucky Generals. They highlight the company’s family-focused approach, featuring a family preparing to enjoy brunch. The spots then show a Taylors employee stepping in to lend a helping hand.
Google and TfL gamify London's Tube network

2 weeks ago | marketing-beat.co.uk | Hayley Guest

Tech giant Google has teamed up with Transport for London (TfL) for the launch of a real-life challenge for Android users. Titled the ‘Google Pay Tube Challenge’, the game allows users to collect virtual badges by touching in and out with Google Pay, unlocking new information about the network. Participants will be in with a chance of winning the search engine’s Pixel 9 handset or Santander Cycle Day Passes.
Ocean Outdoor annual competition open for entries

2 weeks ago | marketing-beat.co.uk | Hayley Guest

Digital out-of-home media owner Ocean Outdoor has opened its Digital Creative Competitions. Entrants can apply from the UK, the Nordic countries, the Netherlands and Germany. Entries will be open until 29 August. The 13 awardees of the Gold Prize in each territory will be entered for the Grand Prix prize, which will be announced in January 2026.
WPP acquires data collaboration platform

2 weeks ago | marketing-beat.co.uk | Hayley Guest

Media agency WPP has acquired data collaboration platform InfoSum, which will join the media investment group to create AI-enhanced marketing solutions. The acquisition will grant the media agency and its clients access to the industry’s “largest cross-platform source of privacy-safe, actionable data” for audience targeting, marketing intelligence and AI model training.
Castore partners with Brothers & Sisters sports division

3 weeks ago | marketing-beat.co.uk | Hayley Guest

British sportswear brand Castore has partnered with creative agency Brothers & Sisters Sports Club following a competitive pitch. As part of the partnership, the creative agency will be expected to increase Castore’s brand recognition. The win comes a few months after the specialist division was launched by Brothers & Sisters. Steph Hobart, managing director, Brothers & Sisters Sports Club, said: “Castore is on a mission to be the best, and with insatiable energy and ambition.
WATCH: Zurich challenges assumptions about insurers in new campaign

3 weeks ago | marketing-beat.co.uk | Hayley Guest

Zurich Insurance Group has unveiled a global campaign highlighting its exceptional customer service. Devised by Zurich’s long-standing agency, 72andSunny Amsterdam, the marketing drive focuses on building “brand consideration” for the insurance firm. It aims to challenge the assumption that consumers’ relationship with the insurer is “purely transactional”. Titled ‘We don’t just cover. We care”, the campaign will roll out in more than 10 markets globally including the UK, Switzerland and Chile.