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5 days ago | 
marketing-beat.co.uk | Hayley Guest
Online retailer Very has unveiled a new campaign spotlighting its V by Very collection. Titled ‘The Arrival’, the new marketing drive is the sequel of the brand’s spring campaign, ‘The Departure’. Devised by The Gate, the campaign is centred around a 30-second hero film, directed by Tom Dream. The spot follows the brand’s models as they land in Very’s new dreamscape, ‘Flamingo Beach’. It will also run across out-of-home activations, video-on-demand, social media, press and online channels.
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5 days ago | 
marketing-beat.co.uk | Hayley Guest
British Gas has unveiled a new brand platform, starring its new mascots ‘The Things’. According to the brand, ‘The Things’ are a fluffy symbol of “warmth, comfort and the peace of mind British Gas brings to homes across the UK”. The platform, titled ‘Take care of things’, was devised by creative agency T&Pm.As part of the brand platform, the company has launched a new campaign that centres on a 60-second hero spot.
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6 days ago | 
marketing-beat.co.uk | Hayley Guest
Liverpool FC sponsor Carlsberg has unveiled a short film to celebrate the release of its ‘Miracle Can’, to mark the 20-year anniversary of the ‘Miracle of 2005’. The UEFA Champions League final in Istanbul saw Liverpool FC beat AC Milan, despite trailing 3-0 at halftime. Former Liverpool FC players Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer starred in the marketing drive.
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6 days ago | 
marketing-beat.co.uk | Hayley Guest
Holiday firm Centre Parcs has selected Neverland as its lead brand strategy and creative agency, following a three-way pitch led by Ingenuity+. The company has six villages in the UK and Ireland, with a seventh proposed village opening in Scotland, subject to planning consent. Sara Holt, chief marketing officer at Center Parcs said: “Center Parcs is an incredible business with deep guest loyalty, unrivalled occupancy and an amazing story to tell.
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6 days ago | 
marketing-beat.co.uk | Hayley Guest
Global learning platform Kahoot has unveiled the next phase of its partnership with Hello Kitty creator Sanrio. Following the addition of Hello Kitty and Friends, the platform has expanded its offering to include interactive experiences based on Sanrio’s Mr Men and Little Miss characters.
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6 days ago | 
marketing-beat.co.uk | Hayley Guest
This week saw both John Lewis and Subway take a cheeky marketing dig at Ikea, following the opening of its new store on London’s Oxford Street. But brand rivalries have long been a part of the industry, from billboard wars to social media banter. Here, we take a look at some of our favourite, long-standing rivalries. Burger King vs McDonald’sIt’s the battle of the fast food chains with this entry. McDonald’s and Burger King have been poking fun at each other for decades.
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6 days ago | 
marketing-beat.co.uk | Hayley Guest
Just over one third (34%) of social media influencers’ promotional content does not abide by the Advertising Standards Authority’s (ASA) rules on disclosing ads. The ASA published a new report today (9 May), which analysed over 50,000 pieces of influencer content across social media platforms Instagram and TikTok. The data was assessed using the watchdog’s AI-based Active Ad Monitoring System. A sample of this data was then given to the ASA’s experts for review.
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6 days ago | 
marketing-beat.co.uk | Hayley Guest
Thatchers Cider shows off its sustainably crafted Juicy Apple cider in a new campaign. Created in collaboration with animation studio Aardman, the campaign takes viewers behind the scenes of the cider making process. The 30-second spot will air from 2 May on broadcast video-on-demand, Netflix, Prime and YouTube. This will be supported by outdoor advertising and a consumer-focused social media campaign running throughout the summer.
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1 week ago | 
marketing-beat.co.uk | Hayley Guest
New creative company Baby Teeth launched globally today (8 May). The firm will work across three areas: brand partnerships, intellectual property and film and content. The venture was launched by Lynsey Atkin (Channel 4, Conde Nast, BBH, McCann), Chris Watling (Somesuch, Droga5, BBH) and Rebecca Lewis (Gordon Ramsay Brand, Droga5, T&Pm) with backing from Common Interest.
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1 week ago | 
marketing-beat.co.uk | Hayley Guest
Branding and packaging design agency Into the Light has appointed two new staff. Louise Kennedy is the firm’s head of strategy and Susie Catchpowle is a designer. Kennedy joined the agency from BGN, where she held the role of head of strategy. She has also held positions at Brandon Consultants, Kellanova and Kerry Foods. “The role at Into the Light has come at a perfect time for me,” she said.
