Marketing Beat
Marketing Beat is an independent online news source that offers up-to-date and significant marketing news, insights, and opinions, all for free. Established in 2022, it is part of the Retail Gazette group, which is the most widely read retail news entity in the UK. The content on Marketing Beat centers on the newest happenings, advancements, and trends within the fast-changing marketing industry. Each day, readers can find news articles and features that explore everything from brand insights and current campaigns to marketing strategies and digital breakthroughs. Additionally, it provides a glimpse into the behind-the-scenes activities of the UK's leading marketing and creative firms.
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Global
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Business and Consumer Services/Marketing and Advertising
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Articles
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3 days ago |
marketing-beat.co.uk | Hayley Guest
Leo Burnett UK has named Lilli English (above, left) as its new chief strategy officer (CSO). She will be responsible for leading the agency’s strategy department and managing planning across its client portfolio. She will report to Carly Avener, the CEO of Leo Burnett. English returns to the agency, where she started her career, from Portas. She has also held positions at BBH, where she worked with clients such as Absolut, Costa and Tesco.
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3 days ago |
marketing-beat.co.uk | Hayley Guest
Social agency Little Dot Studios has promoted James Loveridge and Robbie Spargo to co-managing directors. This comes as the agency reported a period of “significant growth”. The pair will report to CEO Dan Jones. As part of their new responsibilities the duo will lead the client-facing social media agency division as well as the internal production studio. They will also handle paid media strategy for the business.
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3 days ago |
marketing-beat.co.uk | Hayley Guest
Visit Malta has unveiled a new series spotlighting Malta as the new go to destination for Gen z and Millennial travellers. Devised by social first agency Komodo, the new campaign ‘Meet Me in Malta: The Social Bucket List’ targets young travellers from the US, Australia and Europe. “Younger audiences don’t want ads, they want experiences.” said Nick Seymour, co-founder at Komodo. “With Meet Me In Malta, we’re turning travel marketing into entertainment.
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3 days ago |
marketing-beat.co.uk | Hayley Guest
Scotland-based brand Monkey Shoulder Whisky has unveiled a vinyl record experience ahead of this year’s World Music Day (21 June). Titled ‘Monkey Shoulder Records’, the new offering is “crate-digging playground” featuring DJ’s, audio technology and premium cocktails. It will be hosted at the KEF Music Gallery in London on 17 June. Grime artist DJ Target, dubstep singer Katy B and DJ Arthi have curated a vinyl collection for KEF’s listening rooms.
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3 days ago |
marketing-beat.co.uk | Hayley Guest
Clothing firm Moss, formerly known as Moss Bros, has unveiled a new campaign that gives style advice to its consumers. Devised by the brand’s new creative agency The Corner, the work showcases the brand’s tailored casualwear collection. Titled ‘Men of Style and Substance’, the marketing drive gives words of wisdom for ‘Moss Man’ to live by.
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