Marketing Beat

Marketing Beat is an independent online news source that offers up-to-date and significant marketing news, insights, and opinions, all for free. Established in 2022, it is part of the Retail Gazette group, which is the most widely read retail news entity in the UK. The content on Marketing Beat centers on the newest happenings, advancements, and trends within the fast-changing marketing industry. Each day, readers can find news articles and features that explore everything from brand insights and current campaigns to marketing strategies and digital breakthroughs. Additionally, it provides a glimpse into the behind-the-scenes activities of the UK's leading marketing and creative firms.

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Lilli English returns to Leo Burnett as chief strategy officer

3 days ago | marketing-beat.co.uk | Hayley Guest

Leo Burnett UK has named Lilli English (above, left) as its new chief strategy officer (CSO). She will be responsible for leading the agency’s strategy department and managing planning across its client portfolio. She will report to Carly Avener, the CEO of Leo Burnett. English returns to the agency, where she started her career, from Portas. She has also held positions at BBH, where she worked with clients such as Absolut, Costa and Tesco.
Little Dot Studios names co-managing directors

3 days ago | marketing-beat.co.uk | Hayley Guest

Social agency Little Dot Studios has promoted James Loveridge and Robbie Spargo to co-managing directors. This comes as the agency reported a period of “significant growth”. The pair will report to CEO Dan Jones. As part of their new responsibilities the duo will lead the client-facing social media agency division as well as the internal production studio. They will also handle paid media strategy for the business.
New campaign to make Malta a hit destination for younger travellers

3 days ago | marketing-beat.co.uk | Hayley Guest

Visit Malta has unveiled a new series spotlighting Malta as the new go to destination for Gen z and Millennial travellers. Devised by social first agency Komodo, the new campaign ‘Meet Me in Malta: The Social Bucket List’ targets young travellers from the US, Australia and Europe. “Younger audiences don’t want ads, they want experiences.” said Nick Seymour, co-founder at Komodo. “With Meet Me In Malta, we’re turning travel marketing into entertainment.
Monkey Shoulder unveils immersive listening experience

3 days ago | marketing-beat.co.uk | Hayley Guest

Scotland-based brand Monkey Shoulder Whisky has unveiled a vinyl record experience ahead of this year’s World Music Day (21 June). Titled ‘Monkey Shoulder Records’, the new offering is “crate-digging playground” featuring DJ’s, audio technology and premium cocktails. It will be hosted at the KEF Music Gallery in London on 17 June. Grime artist DJ Target, dubstep singer Katy B and DJ Arthi have curated a vinyl collection for KEF’s listening rooms.
Moss offers words of wisdom to consumers

3 days ago | marketing-beat.co.uk | Hayley Guest

Clothing firm Moss, formerly known as Moss Bros, has unveiled a new campaign that gives style advice to its consumers. Devised by the brand’s new creative agency The Corner, the work showcases the brand’s tailored casualwear collection. Titled ‘Men of Style and Substance’, the marketing drive gives words of wisdom for ‘Moss Man’ to live by.
K-Beauty on the UK high street: A case study in bottling digital communities

3 days ago | marketing-beat.co.uk | Hayley Guest

Korean Beauty is hard to miss right now. Be it haircare, skincare or makeup, South Korean beauty brands like Dr. Jart+, Glow Recipe and Laneige have become drugstore bestsellers. It’s famous-for techniques like double cleansing have made it into our everyday routines, and terms like ‘glass skin’ have become globally shared vocab, writes Heather Stewart, strategist at Household. Now, it’s finding its place and purpose on the UK high street.
Little Moons campaign highlights Mochi as go to sweet treat

3 days ago | marketing-beat.co.uk | Hayley Guest

Ice cream brand Little Moons has unveiled a new summer campaign putting mochi at the centre of “everyday snacking moments”. Created in collaboration with P.W, SMOJ and Another Production, the campaign highlights the treat as the perfect evening snack. The work showcases moments when mochi lovers need a little something sweet, such as after getting the kids to sleep or doing the washing up.
Can marketing ever be truly sustainable?

5 days ago | marketing-beat.co.uk | Hayley Guest

Sustainability has been one of the buzzwords of the past few years. With the world getting warmer, oceans rising and an increased number of natural disasters, most people want to try and do their part to stop climate change. But what role can marketing play in this vast and complex issue? Jake Dubbins, co-founder of the Conscious Advertising Network said: “The industry needs to stop convincing itself that we can change the global corporate strategy of big polluters. We are way downstream from that.
VCCP names new executive creative director

1 week ago | marketing-beat.co.uk | Hayley Guest

Creative agency VCCP has promoted David Masterman to executive creative director. Masterman joined the firm in 2018 as creative director and has worked on campaigns for clients such as Virgin Media 02, Dominos and EasyJet. Prior to working at VCCP he held roles at DDB, Fallon and BBH. He worked with brands such as Ben & Jerry’s, the BBC, and Johnnie Walker. His work has won multiple awards including 40 D&AD Pencils.
Former sporting stars join Weetabix to inspire over 45s

1 week ago | marketing-beat.co.uk | Hayley Guest

Cereal brand Weetabix has unveiled a new campaign starring British sporting legends Sir Mo Farah, Dame Jessica Ennis-Hill, Ade Adepitan MBE and Leah Williamson OBE. As part of the ads, the stars share personal stories of their successes in and out of sports, to inspire others facing similar challenges. Crafted by creative agency Zeal, the marketing drive aims to connect with over 45s.