Marketing Beat

Marketing Beat is an independent online news source that offers up-to-date and significant marketing news, insights, and opinions, all for free. Established in 2022, it is part of the Retail Gazette group, which is the most widely read retail news entity in the UK. The content on Marketing Beat centers on the newest happenings, advancements, and trends within the fast-changing marketing industry. Each day, readers can find news articles and features that explore everything from brand insights and current campaigns to marketing strategies and digital breakthroughs. Additionally, it provides a glimpse into the behind-the-scenes activities of the UK's leading marketing and creative firms.

International

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#478005

United Kingdom

#39569

Business and Consumer Services/Marketing and Advertising

#279

Traffic sources

Monthly visitors

Articles

Meta's ‘Incremental Attribution’ delivers better ROAS for ecommerce advertisers, says new study

1 week ago | marketing-beat.co.uk | Lee Kenny

New research by London-based performance marketing agency Bark has tested the efficacy of Meta’s recently rolled-out Incremental Attribution function. The investigation, in collaboration with Meta and global ecommerce retailer Pom Pom London, uncovered “significant performance improvements” for online retailers when using the new campaign setting, currently in open beta.
Aer Lingus and Uncommon Creative Studio craft playful take on the ‘Irish Exit’

1 week ago | marketing-beat.co.uk | Lee Kenny

Irish Airline Aer Lingus has partnered with creative agency Uncommon Creative Studio to create a “big brand moment” to mark the introduction of flights from Nashville to Dublin. The campaign taps into the term ‘Irish Exit’, which is used by Americans to describe leaving a social occasion discreetly without telling anyone, said a statement from the agency. The aim is to “build resonance with consumers in the US and intrinsically link the two cities together in a simple yet effective way”, it added.
Industry reacts to IPA Bellwether Q1 2025Ad spend fall 'a strategic recalibration'

1 week ago | marketing-beat.co.uk | Lee Kenny

Today’s (17 April) Institute of Practitioners in Advertising (IPA) Bellwether report reveals a decrease in overall marketing budgets, although there is confidence things will improve during the 2025/2026 financial period. Here, industry figures share their thoughts on what the latest data means for the sector.
Watch: Holocaust survivors show their tattooed numbers in powerful History Channel ad

1 week ago | marketing-beat.co.uk | Lee Kenny

The History Channel has launched a new campaign to remember the Holocaust and the 80th anniversary of the liberation of the notorious Bergen-Belsen. The broadcaster has partnered with Dentsu Creative Iberia to produce a short video and images made up of photos of identification numbers which were tattooed onto the arms of some prisoners in Nazi concentration camps. Titled ‘History Outnumbered’, the campaign has been launched on TV, in print and OOH.
Absolute Best.... Easter treat ads

1 week ago | marketing-beat.co.uk | Hayley Guest

It is Easter once again and the shops are full of the latest chocolate treats. The first chocolate eggs were sold in 1873. Early eggs were made from dark chocolate, but in 1897, Cadbury introduced Cadbury’s Milk Chocolate and subsequent chocolate eggs were made using the new recipe. Today, Easter Eggs come in all flavours, shapes and sizes – from croissants to custard creams. To celebrate Easter this weekend, we take a look at some of our favourite ads featuring Easter treats.
Wicked lights up Underground line a shade of green

1 week ago | marketing-beat.co.uk | Lee Kenny

Stage musical phenomenon Wicked has partnered with media and entertainment group Global to unveil custom-lit posters on London’s Elizabeth line. The London production of , which tells the “untold story” of the Witches of Oz, has been playing at the Apollo Victoria Theatre since September 2006.
Watch: Beyoncé and Levi’s reimagine 1980s Refrigerator ad

1 week ago | marketing-beat.co.uk | Lee Kenny

Levi’s has released its latest collaboration with superstar singer Beyoncé. The new ad is the third chapter of the REIIMAGINE campaign, following Launderette and Pool Hall, and continues the brand’s “celebration of its heritage as inspiration for reinvention”. The work reimagines the original 1988 Refrigerator ad, which starred Nick Kamen, and sees Beyoncé wearing the Levi’s Iconic Western Shirt, 501 Original Shorts, a crisp white tank and a red paisley bandana.
Watch: Highland Park whisky ad celebrates the spirit of Orkney

1 week ago | marketing-beat.co.uk | Lee Kenny

Single malt scotch whisky Highland Park has launched a campaign inspired by the Orkney provenance” that makes the distillery “different by nature”. The brand, which was founded in Kirkwall in 1798, has partnered with creative agency MA+Group, under the guidance of creative director Adam Welch. The marketing drive features a cast of real-life Orkney “local legends” who “represent the brand’s uniquely different approach to whisky making”, said the firm.
Prime Time Lager ad banned over ‘health claim’ concerns

1 week ago | marketing-beat.co.uk | Lee Kenny

An ad for drinks brand Prime Time Lager has been investigated by the Advertising Standards Authority (ASA) over its “nutrition claims”. The poster ad, which was seen on the side of a bus in October 2024, included product images of cans of beer and a pint in a glass. Large text stated, “BEER, BUT BETTER.” Smaller text underneath included “63% FEWER CARBS”. Further text stated: “NEXT LEVEL TASTE, EASY ON THE WAIST”.
Vodafone ad banned after rival EE claimed it was ‘misleading’

1 week ago | marketing-beat.co.uk | Lee Kenny

Mobile phone retailer and network provider Vodafone has been investigated by the Advertising Standards Authority (ASA) over claims ads misled viewers. The TV ad was seen on 9 December 2024 and depicted various Christmas scenes which were set in the past, with the characters using mobile phone technology from each era.