Marketing Beat

1 week ago | marketing-beat.co.uk | Hayley Guest

While Cannes Lions basks in sun-drenched glamour, there’s a parallel universe in London’s Soho, where the marketing directors and CMOs who can’t go to Cannes come together for Cannt, writes organiser Richard Robinson. Held on Wednesday (18 June), the event was designed as a cheeky antidote for those who didn’t board the plane to Nice, but still want networking, drinks and a little bit of magic. Le Pavement becomes La Croisette for just one night and if you know, you know.

1 week ago | marketing-beat.co.uk | Hayley Guest

Charity the British Skin Foundation is highlighting the dangers of sun damage in its latest campaign. Devised by creative agency Wonderhood Studios and titled ‘The Burnable Billboard’, the activation is a multi-location digital out-of-home campaign that showcases the harmful effects of too much sun exposure. It will appear in high footfall areas in three UK cities.

1 week ago | marketing-beat.co.uk | Hayley Guest

Car manufacturer Nissan has teamed up with TikTok influencer Rob Mayhew to launch a “hot-take” interview series with top marketers at Cannes Lions. The industry professionals shared their insights into marketing, mobility, culture, creativity and the future of brands from inside a Nissan Silence 04 Nanocar. The interviewees included Gareth Dunsmore of Nissan, Patricia Borges of Diageo, Isobel Sita-Lumsden of TikTok and Reckitt’s Efrain Eyala.

1 week ago | marketing-beat.co.uk | Hayley Guest

Snickers has unveiled the latest installment in its ‘You’re Not You When You’re Hungry’ series, showcasing the root cause of the football dive. The confectionery brand reveals that the secret behind the dive is hunger and the solution: a Snickers. To fix the issue, the firm has partnered with Spanish national team player Aitana Bonmati. Devised in collaboration with media agency T&P, the creative follows the footballer as she swaps stadiums for a five-a-side park.

1 week ago | marketing-beat.co.uk | Hayley Guest

Agency CTI Digital has named Chris Burgess as its new chief executive officer, to “cement” its position as the go-to partner for digital transformation. Burgess has over two decades of entrepreneurial and technological experience, having worked with global organisations such as Credit Suisse, Transport for London and the Ministry of Defence. He was previously CEO of Future Technology IP. “I am honoured to be joining CTI Digital at such a pivotal moment,” he said.