Marketing Beat

Marketing Beat is an independent online news source that offers up-to-date and significant marketing news, insights, and opinions, all for free. Established in 2022, it is part of the Retail Gazette group, which is the most widely read retail news entity in the UK. The content on Marketing Beat centers on the newest happenings, advancements, and trends within the fast-changing marketing industry. Each day, readers can find news articles and features that explore everything from brand insights and current campaigns to marketing strategies and digital breakthroughs. Additionally, it provides a glimpse into the behind-the-scenes activities of the UK's leading marketing and creative firms.

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How fan-first strategies can enable brands to harness the power of fandom

1 day ago | marketing-beat.co.uk | Lee Kenny

Following their latest insights event last week, Louisa O’Connor, managing director of Seen Presents, shares why fan-first brand experiences are key to cutting through the noise in 2025. We are living in an increasingly fragmented cultural landscape. There is a growing emotional disconnect between brands and consumers as people are feeling increasingly misunderstood or misrepresented.
WATCH: Take a trip to Flamingo Beach with Very's new summer ad

5 days ago | marketing-beat.co.uk | Hayley Guest

Online retailer Very has unveiled a new campaign spotlighting its V by Very collection. Titled ‘The Arrival’, the new marketing drive is the sequel of the brand’s spring campaign, ‘The Departure’. Devised by The Gate, the campaign is centred around a 30-second hero film, directed by Tom Dream. The spot follows the brand’s models as they land in Very’s new dreamscape, ‘Flamingo Beach’. It will also run across out-of-home activations, video-on-demand, social media, press and online channels.
WATCH: British Gas introduces huggable mascots in a new campaign

5 days ago | marketing-beat.co.uk | Hayley Guest

British Gas has unveiled a new brand platform, starring its new mascots ‘The Things’. According to the brand, ‘The Things’ are a fluffy symbol of “warmth, comfort and the peace of mind British Gas brings to homes across the UK”. The platform, titled ‘Take care of things’, was devised by creative agency T&Pm.As part of the brand platform, the company has launched a new campaign that centres on a 60-second hero spot.
WATCH: Carlsberg celebrates anniversary of Liverpool FC's 'miracle' win in 2005

5 days ago | marketing-beat.co.uk | Hayley Guest

Liverpool FC sponsor Carlsberg has unveiled a short film to celebrate the release of its ‘Miracle Can’, to mark the 20-year anniversary of the ‘Miracle of 2005’. The UEFA Champions League final in Istanbul saw Liverpool FC beat AC Milan, despite trailing 3-0 at halftime. Former Liverpool FC players Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer starred in the marketing drive.
Rugby legends join Howden to unveil giant British and Irish Lions mural

5 days ago | marketing-beat.co.uk | Lee Kenny

Insurance brokers Howden, the principal partner and official jersey sponsor of the British & Irish Lions, today (9 May) marked the announcement of the squad with the unveiling of a 44-foot hand-painted mural in East London. The artwork features the names of each player selected by head coach Andy Farrell, as revealed live by Lions chairman Ieuan Evans at The O2.
Centre Parcs names lead brand strategy and creative agency

5 days ago | marketing-beat.co.uk | Hayley Guest

Holiday firm Centre Parcs has selected Neverland as its lead brand strategy and creative agency, following a three-way pitch led by Ingenuity+. The company has six villages in the UK and Ireland, with a seventh proposed village opening in Scotland, subject to planning consent. Sara Holt, chief marketing officer at Center Parcs said: “Center Parcs is an incredible business with deep guest loyalty, unrivalled occupancy and an amazing story to tell.
Kahoot expands partnership with Sanrio

6 days ago | marketing-beat.co.uk | Hayley Guest

Global learning platform Kahoot has unveiled the next phase of its partnership with Hello Kitty creator Sanrio. Following the addition of Hello Kitty and Friends, the platform has expanded its offering to include interactive experiences based on Sanrio’s Mr Men and Little Miss characters.
Absolute Best... Brand Rivalries

6 days ago | marketing-beat.co.uk | Hayley Guest

This week saw both John Lewis and Subway take a cheeky marketing dig at Ikea, following the opening of its new store on London’s Oxford Street. But brand rivalries have long been a part of the industry, from billboard wars to social media banter. Here, we take a look at some of our favourite, long-standing rivalries. Burger King vs McDonald’sIt’s the battle of the fast food chains with this entry. McDonald’s and Burger King have been poking fun at each other for decades.
A third of influencer ads flout disclosure notice rules, says ASA

6 days ago | marketing-beat.co.uk | Hayley Guest

Just over one third (34%) of social media influencers’ promotional content does not abide by the Advertising Standards Authority’s (ASA) rules on disclosing ads. The ASA published a new report today (9 May), which analysed over 50,000 pieces of influencer content across social media platforms Instagram and TikTok. The data was assessed using the watchdog’s AI-based Active Ad Monitoring System. A sample of this data was then given to the ASA’s experts for review.
WATCH: Thatchers reunites with Aardman for new campaign

6 days ago | marketing-beat.co.uk | Hayley Guest

Thatchers Cider shows off its sustainably crafted Juicy Apple cider in a new campaign. Created in collaboration with animation studio Aardman, the campaign takes viewers behind the scenes of the cider making process. The 30-second spot will air from 2 May on broadcast video-on-demand, Netflix, Prime and YouTube. This will be supported by outdoor advertising and a consumer-focused social media campaign running throughout the summer.