Heather McIlvaine

Los Angeles

Features and Premium Editor at Inside Retail

Freelance journalist / LA native in Melbourne, Australia / Getting used to Southern Hemisphere living

Featured in: Favicon

insideretail.com.au Favicon

sap.com

smartcompany.com.au Favicon

insideretail.asia Favicon

insidefmcg.com.au Favicon

insidesmallbusiness.com.au Favicon

internetretailing.com.au Favicon

insideretail.co.nz Favicon

franchisebusiness.com.au

Articles

How Tara McKeon built Proud Poppy into a $20m brand with community at heart

2 weeks ago | insideretail.com.au | Heather McIlvaine

Inside Retail’s Top 50 People in E-Commerce, presented by Australia Post, is an annual ranking of the most impressive and inspiring leaders in Australia’s online retail industry. Over the coming weeks, we will be profiling this year’s Top 10. Here, we speak with #8, Tara McKeon, founder of Proud Poppy Clothing, about creating an inclusive fashion label, how social media plays a role in the customer experience and what’s next for her $20 million lifestyle brand.
How Jennifer Gilbert went from musical theatre to a career in e-commerce

2 weeks ago | insideretail.co.nz | Heather McIlvaine

Inside Retail’s Top 50 People in E-Commerce, presented by Australia Post, is an annual ranking of the most impressive and inspiring leaders in Australia’s online retail industry. Over the coming weeks, we will be profiling this year’s Top 10. Here, we speak with #7, Nutra Organics’ head of global e-commerce, Jennifer Gilbert, about pivoting from a musical theatre career to e-commerce, striking the balance between ‘art’ and ‘science’ in her role and findinding her groove as a leader and mentor.
How Jennifer Gilbert went from musical theatre to a career in e-commerce

3 weeks ago | insideretail.com.au | Heather McIlvaine

Inside Retail’s Top 50 People in E-Commerce, presented by Australia Post, is an annual ranking of the most impressive and inspiring leaders in Australia’s online retail industry. Over the coming weeks, we will be profiling this year’s Top 10. Here, we speak with #7, Nutra Organics’ head of global e-commerce, Jennifer Gilbert, about pivoting from a musical theatre career to e-commerce, striking the balance between ‘art’ and ‘science’ in her role and findinding her groove as a leader and mentor.
A retailer’s playbook for discounting during major sales events

3 weeks ago | insideretail.com.au | Heather McIlvaine

It’s common knowledge that discounting in retail is a double-edged sword; while price cuts might encourage customers to pull out their wallets, these purchases are less profitable for retailers. Even worse, if customers become habituated to buying on sale, retailers can easily get caught in a discounting spiral that is difficult to end. No wonder some businesses approach major sales events – like Black Friday and Cyber Monday – with trepidation.
Funday founder on how retail has changed since Covid - and stayed the same

3 weeks ago | insidefmcg.com.au | Heather McIlvaine

It’s been five years since the World Health Organization officially declared Covid-19 a pandemic, prompting governments around the world to shut their borders and go into lockdown in an effort to stop the spread of the highly contagious virus. The global retail industry was transformed overnight as stores were forced to close or severely limit in-person shopping, supply chains were disrupted and consumers faced unprecedented levels of fear and uncertainty.
How Babyboo’s William Conditsis is scaling growth while elevating the brand

3 weeks ago | insideretail.asia | Heather McIlvaine

Inside Retail’s Top 50 People in E-Commerce, presented by Australia Post, is an annual ranking of the most impressive and inspiring leaders in Australia’s online retail industry. Over the coming weeks, we will be profiling this year’s Top 10. Here, we speak with #6, Babyboo co-owner and managing director Will Conditsis, about balancing rapid growth and profitability and repositioning the brand from ‘fast-fashion’ to ‘premium’.
Funday founder on how has retail changed since Covid - and remained the same

3 weeks ago | insideretail.co.nz | Heather McIlvaine

It’s been five years since the World Health Organization officially declared Covid-19 a pandemic, prompting governments around the world to shut their borders and go into lockdown in an effort to stop the spread of the highly contagious virus. The global retail industry was transformed overnight as stores were forced to close or severely limit in-person shopping, supply chains were disrupted and consumers faced unprecedented levels of fear and uncertainty.
How Babyboo’s William Conditsis is scaling growth while elevating the brand

4 weeks ago | insideretail.com.au | Heather McIlvaine

Inside Retail’s Top 50 People in E-Commerce, presented by Australia Post, is an annual ranking of the most impressive and inspiring leaders in Australia’s online retail industry. Over the coming weeks, we will be profiling this year’s Top 10. Here, we speak with #6, Babyboo co-owner and managing director Will Conditsis, about balancing rapid growth and profitability and repositioning the brand from ‘fast-fashion’ to ‘premium’.
Country Road Group’s Matthew Horn on fostering a culture of experimentation

4 weeks ago | insideretail.asia | Heather McIlvaine

Inside Retail’s Top 50 People in E-Commerce, presented by Australia Post, is an annual ranking of the most impressive and inspiring leaders in Australia’s online retail industry. Over the coming weeks, we will be profiling this year’s Top 10.
Funday founder on how has retail changed since Covid - and remained the same

4 weeks ago | insideretail.asia | Heather McIlvaine

It’s been five years since the World Health Organization officially declared Covid-19 a pandemic, prompting governments around the world to shut their borders and go into lockdown in an effort to stop the spread of the highly contagious virus. The global retail industry was transformed overnight as stores were forced to close or severely limit in-person shopping, supply chains were disrupted and consumers faced unprecedented levels of fear and uncertainty.