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Helen Olszowska

Articles

  • 2 weeks ago | charitydigital.org.uk | Ioan Marc Jones |Mary Wessel |Helen Olszowska

    We have updated the Charity Digital Code of Practice for 2025. Here we discuss the steps we took, working in collaboration with the charity sector, to ensure the update met the sector’s needs Charity leaders developed the original Charity Digital Code of Practice (Code) to improve digital sustainability, efficiency, and decision-making. It was a task chaired by Zoe Amar, supported by Charity Digital, but led entirely by the charity sector.

  • 3 weeks ago | charitydigital.org.uk | Laura Stanley |Helen Olszowska |Kellie E. Smith

    Launching your fundraising event is one thing – getting people to join it is another. Charities and fundraisers are always looking for creative ways to promote their events and reach as many people as possible, to inspire more donations and encourage participation. To that end, social media has become an increasingly valuable tool for fundraisers, helping them to grow entire communities around their events and sharing them widely with others, regardless of location or demographic.

  • 1 month ago | charitydigital.org.uk | Laura Stanley |Kellie E. Smith |Helen Olszowska

    We share the results of an annual survey to discover top-rated CRMs for charities and explore how AI is helping charities navigate new fundraising challengesCharities face a fundraising crisis. Research from Charities Aid Foundation revealed that donations had fallen to their lowest level since 2016, according to their UK Giving Report, with only 50% of people saying they had given to charity in 2024.

  • 1 month ago | charitydigital.org.uk | Kellie E. Smith |Helen Olszowska

    The charity sector is going through a lot of changes at the moment. This makes the role of an interim chief executive especially important – as with the right skills and experience, they can step in and manage change or handle a crisis. If a permanent CEO steps down from the role, an interim CEO can cover the position temporarily until a new leader is found.

  • 1 month ago | charitydigital.org.uk | Helen Olszowska |Joe Lepper |Laura Stanley

    Income from virtual challenges fell by 13% in 2024, according to The Massive Top 25 report. There were also less virtual challenges featured in the top 25 mass participation events for the second year in a row. It’s a far cry from 2020 when Captain Tom Moore raised nearly £40m for NHS charities from walking 100 laps of his garden. “Whenever we look at reports that include 2020 we suddenly see this huge spike on the graph,” says Suzy Edington, Head of Partner Programs at JustGiving.

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