Helen Pollitt

3 days ago | searchenginejournal.com | Helen Pollitt |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

The question today comes from Raoof, who asks:This is a difficult, but not uncommon, issue to face. You invested time, money, and resources in creating your website. To lose it is highly frustrating. From an SEO perspective, it might feel like all is lost – the topical authority, the backlinks, your high-performing content. But don’t worry, it’s not! I’m going to take you through a few steps to recover as much of your website and previous rankings as possible.

Jan 13, 2025 | searchengineland.com | Helen Pollitt

Over the past decade, I’ve reviewed hundreds of CVs, conducted countless interviews, and led numerous technical tests for SEO candidates. Along the way, I’ve met many exceptional professionals – but I’ve also noticed a recurring pattern of common interview mistakes that can hold even the most talented candidates back. Below are 10 common mistakes I’ve observed in SEO interviews – and how you can easily avoid them.

Dec 6, 2024 | searchengineland.com | Helen Pollitt

Crawl budget is a common source of concern and confusion in SEO. This guide will explain everything you need to know about crawl budget and how it may impact your technical SEO efforts in 2025. Google’s Gary Illyes provided an excellent explanation about crawl budget, describing how Googlebot strives to be a “good citizen of the web.” This principle is key to understanding the concept and why it exists. Think of when you last saw tickets to your favorite band go on sale.

Dec 5, 2024 | searchenginejournal.com | Helen Pollitt

Our question comes from Madeline, who asked during a recent webinar:That’s a great question, and it’s something that is overlooked in SEO. For anyone in SEO, the concept of “metadata” will be familiar to you – it’s information that describes aspects of the page. In SEO, we talk about page titles, page descriptions, and other information in the of the page as “metadata.”This information describes the aspects of the image.

Nov 18, 2024 | searchenginejournal.com | Helen Pollitt

As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in and showing value from the work we’re doing. Our reports are just as important. Where We Go WrongThe problem that we sometimes run into as SEO professionals is not thinking about the report as a communication tool. We take shortcuts, expecting the data to speak for itself.