Articles

  • Nov 21, 2024 | esri.com | Helen Thompson

    In previous articles, I discussed the methods used to create customer-derived trade areas (CDTAs), explored several advanced options and use cases, while also discussing how to use density-based cluster analysis to refine the customer set used in creating trade areas. In this article, I will continue to expand on more advanced and innovative uses of CDTAs in topics such as site prospecting, customer behavior analysis, and estimating market potential or loss.

  • Nov 18, 2024 | esri.com | Helen Thompson

    ArcGIS Blog In a previous article, I introduced advanced customer-derived trade areas in ArcGIS Business Analyst Pro. This article combines those techniques and methods with other analytical capabilities specifically using HDBSCAN for clustering and filtering customers, and using hexbin geographics and centroids to create modeled trade areas for proposed locations and estimate market opportunity.

  • Nov 15, 2024 | esri.com | Helen Thompson

    ArcGIS Blog ArcGIS Business Analyst Pro has a lot of capabilities and using the more advanced options often requires a nuanced understanding of the geoprocessing tool, its methodology and results, coupled with awareness of how the input data influences the results. Even experienced users can be intimidated by choice and sometimes the documentation does not do the software justice.

  • Sep 26, 2024 | esri.com | Helen Thompson |John Nelson |Emily Meriam

    ArcGIS Blog Business Analyst users have many options when it comes to basemaps for use in ArcGIS Pro and . Both applications come with a standard set of basemaps that allow for informative and aesthetically pleasing cartographic display. Any of the 30-plus basemaps offered in ArcGIS Online can be curated into your organization to expand on the set of cartographic styles and display options.

  • Jun 24, 2024 | esri.com | Helen Thompson |Gemma Goodale-Sussen

    ArcGIS Business Analyst Web App and the ArcGIS Business Analyst extension in ArcGIS Pro have long been companion applications for spatial analysis. Business Analyst Web App is a go-to product for web-based GIS for users who want to understand communities, support business expansion, and identify market opportunities. It is updated three times a year, in line with ArcGIS Online product releases.

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