Hetty Mahlich's profile photo

Hetty Mahlich

London

Editor at SHOWstudio

Features Editor @SHOWstudio

Articles

  • 2 weeks ago | showstudio.com | Hetty Mahlich

    You can’t rely on the weather, but there’s nothing like a British summer. Rain or shine, the weather is a Brits go-to conversation starter, it’s something we’re strangely patriotic about. So is heritage brand Burberry, whose roots lie in protecting us from the elements going back to Thomas Burberry’s invention of the weatherproof gabardine fabric back in 1879. For their High Summer 2025 campaign, the Burberry trench coat takes a backseat.

  • 1 month ago | showstudio.com | Hetty Mahlich

    Gill Linton, co-founder of Byronesque, once said something along the lines of: 'Just because it's old, doesn't mean it's good.' That's stuck with me, particularly as the archive fashion hype has spun out of control. It feels as though we - as consumers - have lost sight of the value in vintage, so often buyers don't care to understand what they're getting much further than the brand label attached.

  • 1 month ago | showstudio.com | Hetty Mahlich

    There's always something going in Soho, no less on Brewer Street where you'll find WRHS13, the concept store Ukrainian designer Natasha Zinko opened two years ago as an experiential hub for everything from matcha to the NZ bunny. Zinko likes to bring people together, to find a little fun and hope in the darkness, whether that's in store or through the collections she designs for her namesake brand which launched in 2011.

  • 2 months ago | showstudio.com | Hetty Mahlich

    Deathmask, referred to by insiders as an art project rather than a brand, was launched in 2020 by Thomas Alsop. Their latest collection includes Joan of Arc chainmail and the 18th century Spanish master Francisco Goya's ghoulish faces immortalised like merch; these anarchist tendencies and art history references run rife in an accompanying film directed by Rei Nadal.

  • Oct 7, 2024 | showstudio.com | Hetty Mahlich

    Roksanda x FitFlopPerhaps this year's most unexpected collaboration, Roksanda Ilinčić's take on the comfort-first FitFlop proves the power of a good partnership to reimagine brand DNA. Having previously designed the trusty FitFlop clog in her signature colours like a deep burgundy, this September Roksanda brought back the clog in shearling, in addition to putting a more fashionable spin on three other styles.

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Hetty Mahlich
Hetty Mahlich @HettyMahlich
25 Nov 22

RT @SHOWstudio: We will be hosting an exciting Twitter Space tomorrow about fashion’s digital future with creatives and designers Masha Bat…

Hetty Mahlich
Hetty Mahlich @HettyMahlich
11 Apr 22

Dream come true to curate and produce this project with the V&A

SHOWstudio
SHOWstudio @SHOWstudio

The performance of masculinity through clothing is examined in a series of videos touring the Victoria & Albert museum's blockbuster exhibition Fashioning Masculinities: The Art of Menswear. https://t.co/poSdpYGO0u https://t.co/A785amKQiP

Hetty Mahlich
Hetty Mahlich @HettyMahlich
11 Apr 22

RT @SHOWstudio: MACHINE-A launch the ultimate fashion experiment with Olivia Rubens, consisting of garments that require wearers to care fo…