SHOWstudio

2 weeks ago | showstudio.com | Catherine Martin |M-C Hill

Our latest fashion scorecard features Gill Linton, the founder of Byronesque. Linton spent decades as a brand strategist in the ad industry helping fashion brands and brands that want to be fashionable say something exceptional. Together, we analyse campaigns using advertising industry methods that determine meaningful brand strategies. We question if campaigns including Chloé, Valentino and Miu Miu promote products worth buying versus buying into.

1 month ago | showstudio.com | Hetty Mahlich

The first five years of Jimmy Choo coincide with turn of the millennium style - what a time to be alive. A corsage flower on the toe, a chainmail thong sandal, nothing was too much. Shoppers today will spend hours searching re-sale sites for Carrie Bradshaw's outfits on Sex And The City to imitate the women, and the shoes, who defined an era of fashion we can't seem to get enough of. The Archive: 1997-2001 brings back eight unforgettable Jimmy Choo shoes for a limited edition capsule.

1 month ago | showstudio.com | Hetty Mahlich

PETRA FAGERSTRÖM - WINNERPetra Fagerström partnered with Sappi Verve & Ecocell™. How did CTF challenge you to develop your design language? Mostly through construction and silhouette. I have a background in bespoke tailoring so I took that approach of craft and tailoring, and tried to find a way of using the fluid jersey I got and the twill - I created a trench cape inspired by a piece from my last collection that was a bomber.

2 months ago | showstudio.com | Hetty Mahlich

You can’t rely on the weather, but there’s nothing like a British summer. Rain or shine, the weather is a Brits go-to conversation starter, it’s something we’re strangely patriotic about. So is heritage brand Burberry, whose roots lie in protecting us from the elements going back to Thomas Burberry’s invention of the weatherproof gabardine fabric back in 1879. For their High Summer 2025 campaign, the Burberry trench coat takes a backseat.

Mar 18, 2025 | showstudio.com | Joshua Graham

What happens when a generation raised on screens turns the camera back on itself? At Central Saint Martins’ BA Fashion Communication: Image & Promotion mid-year showcase, students dissected the techno-anxieties, digital rituals, and modern obsessions shaping contemporary life—all through film. The result? A screening that was both deeply self-aware and hilariously cutting, with an undercurrent of something even rarer in the digital age: genuine human connection.