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2 days ago | 
campaignme.com | Hiba Faisal
Wellness is no longer a side quest – it’s the main story. As explored in our luxury issue, the concept of luxury is shifting from exclusivity to emotional, physical and sensory well-being. This shift is increasingly visible across sectors, including beauty. A recent example, the sensory-filled activation by YSL Beauty and PEAQ, a social wellness club in the Middle East.
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2 days ago | 
campaignme.com | Hiba Faisal
A hospital may be the last place you’d expect to find a Smokers Lounge. But on World No Tobacco Day, Burjeel Hospital in Abu Dhabi and Burjeel Day Surgery Center on Al Reem Island challenged that assumption boldly and unexpectedly. The activation stirred online conversation, racking up over 400,000 views, 8,000 likes, 5,100+ shares, and hundreds of comments – generating total engagement of more than 13,000.
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2 days ago | 
campaignme.com | Hiba Faisal
In a milestone for global content creators representation, the 71st Cannes Lions festival has featured Arab digital content creators in its official programme since adding the content creators track. This milestone resulted from a strategic partnership between Cannes Lions and Creator North; the consultancy agency helping to facilitate the Arab creator economy’s global ascent.
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3 days ago | 
campaignme.com | Hiba Faisal
With claw machines, celebrity masterclasses, and scent bars, Glam Hotel transformed City Centre Mirdif into an experiential playground — and proved physical retail still has pulling power. “We wanted to go beyond traditional promotions and bring something truly immersive – a beauty pop-up that blended indulgence, education, and entertainment in equal measures.
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4 days ago | 
campaignme.com | Hiba Faisal
It started with a fan’s comment and ended with Safa Siddiqui’s face wrapped across an entire city. NYX Professional Makeup didn’t just launch their Face Glue Primer, and Hypermedia didn’t just run a campaign. Together, they branded Dubai. From the beating heart of Sheikh Zayed Road to the can’t-miss areas of Dubai’s iconic neighborhoods, NYX Professional Makeup in collaboration with reality star Safa Siddiqui and Hypermedia’s OOH network, transformed a product launch into a citywide spectacle.
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1 week ago | 
campaignme.com | Hiba Faisal
This year, the prestigious Cannes Lions International Festival of Creativity once again set the stage for some of the most impressive campaigns globally, and VML MENA was no short of that. VML MENA proudly took home 7 awards, spanning across 2 Silver and 5 Bronze alongside an impressive 10 shortlists, reinforcing its position as a leading creative force in the region. Among the winning campaigns, “The Shaded Route” and “The Social Feed,” for Hungerstation.
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1 week ago | 
campaignme.com | Hiba Faisal
This Father’s Day, the LEGO Group is inspiring families across the UAE to rethink gifting traditions with its regionally tailored “Build It With Him” campaign – a creative call to action that invites parents and children to connect through the joy of LEGO® play. Ula Bieganska, Head of Marketing, LEGO Group MEA says, “The creative vision was inspired by the idea that Father’s Day isn’t really about celebration it’s about connection.
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1 week ago | 
campaignme.com | Hiba Faisal
Packaging in the luxury sector is undergoing a quiet revolution – and it’s getting smarter, greener, and more purposeful. A new report from Bain & Company, in collaboration with Fedrigoni Group, the global manufacturer of speciality papers, self-adhesive materials, and RFID (radio-frequency identification tags), reveals that sustainability is no longer a trade-off in the world of high-end packaging – it’s becoming a competitive edge.
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1 week ago | 
campaignme.com | Hiba Faisal
GoWit, a Commerce and Retail Media technology company helping brands and retailers navigate the new era of data-driven marketing, has announced the appointment of Cemil Toksöz as Chief Strategy Officer (CSO). With over 15 years of experience in digital marketing, advertising technology, and data transformation, Cemil brings a track record of driving innovation and scaling strategic frameworks at enterprise level.
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1 week ago | 
campaignme.com | Hiba Faisal
GoWit, a Commerce and Retail Media technology company helping brands and retailers navigate the new era of data-driven marketing, has announced the appointment of Cemil Toksöz as Chief Strategy Officer (CSO). With over 15 years of experience in digital marketing, advertising technology, and data transformation, Cemil brings a track record of driving innovation and scaling strategic frameworks at enterprise level.
