Hilary Milnes

New York

Executive Americas Editor at Vogue Business

Americas editor at @voguebusiness. ✉️: [email protected]

Articles

How Printemps won over New York

3 weeks ago | voguebusiness.com | Hilary Milnes

Printemps is a French luxury retail store with a very French name (it means “spring”). It has little brand recognition in the US, where local department stores from Saks to Macy’s to Nordstrom have fallen far from their heyday. Its first store in New York City is situated near Wall Street, in the Financial District — a world away from Fifth Avenue. How did anyone expect it to work? “It’s a very difficult industry, the department store.
What is the future of luxury?

3 weeks ago | voguebusiness.com | Elektra Kotsoni |Hilary Milnes |Kirsty McGregor

The future of luxury took centre stage at the inaugural Vogue Business Global Summit, which was held in the beautiful Villa d’Este in Lake Como on 27 and 28 May. Alongside keynote speeches discussing growth, the role of the creative director and the new era of luxury, the conference featured five panel conversations.
Comment lancer une marque de mode en 2025 ? Des experts donnent leurs conseils

3 weeks ago | vogue.fr | Hilary Milnes

La période n'est pas facile pour la mode. Les tarifs douaniers mondiaux, l'inflation et les tensions géopolitiques ont ébranlé les consommateurs les plus aguerris, entraînant une chute de la valeur des actions et une révision à la baisse des prévisions des leaders du secteur. Les marques émergentes, quant à elles, doivent faire face à un affaiblissement des structures de soutien dans l’industrie de la mode. Mais rien de tout cela n'a empêché Nina Khosla de lancer sa deuxième marque, Ossou.
How to launch a fashion brand in 2025

3 weeks ago | voguebusiness.com | Hilary Milnes

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. It’s not an easy time for fashion. Global tariffs, inflation and geopolitical tensions have shaken even the most die-hard consumers, leading to plummeting stocks and downgraded forecasts for industry leaders.
Calvin Klein president Eva Serrano to exit

1 month ago | voguebusiness.com | Hilary Milnes

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. Calvin Klein global brand president Eva Serrano is exiting the company, parent group PVH said on Thursday. She will be succeeded by David Savman, PVH’s global head of operations and chief supply chain officer, who has been with the company since 2022. In 2024, Savman also served as interim CEO for PVH Europe.
Can Amazon finally crack luxury with Saks?

1 month ago | voguebusiness.com | Hilary Milnes

Scrolling through the new Saks on Amazon storefront, you almost wouldn’t know you’re on Amazon.com, the world’s largest e-commerce everything store. Almost. Roughly 110 fashion, makeup and skincare brands are listed in the storefront, including Stella McCartney, Balmain, Dolce & Gabbana, Area, Simkhai, Fear of God, Adam Lippes, Giambattista Valli and Rebecca Vallance, most with a limited selection available to shop. The user experience has familiar Amazon markers.
Elie Tahari sets his succession plan

2 months ago | voguebusiness.com | Hilary Milnes

Elie Tahari, the Iranian fashion designer and founder of his eponymous New York label that became a sought-after staple for working women throughout the ’80s and ’90s, is ready to hand over the reins. After celebrating his brand’s 50th anniversary last September, Tahari, now 73, is turning over control of his $1 billion company to his son, Jeremey Tahari, who will lead the Elie Tahari brand forward as CEO and creative director.
How Ralph Lauren is defending its turf in a global trade war

2 months ago | voguebusiness.com | Hilary Milnes

Who is the Ralph Lauren woman? The version on display at the American brand’s Autumn 2025 fashion show on Thursday in New York was elegant, swapping denim jeans and button-downs for Victorian-era frills. She’s also a significant business opportunity for Ralph Lauren CEO Patrice Louvet, who says that while women are more than half of the brand’s shoppers, its womenswear business is only one-third of company sales.
貿易戰下的定價風暴：時尚品牌要如何漲價而不流失顧客？

2 months ago | vogue.com.tw | Hilary Milnes |Travis Hung

本文重點快速一覽：中美貿易戰導致關稅飆升：美國對中國進口商品課徵高達145%的關稅，5月2日也將終止800美元免稅額（de minimis），讓許多依賴中國供應鏈的品牌面臨成本暴漲。價格上漲成為無可避免的現實：品牌如 Lingua Franca、Foreo、Skatie 等，紛紛調整售價以應對成本壓力。部分品牌價格漲幅達20%～30%。溝通策略成關鍵：品牌積極透過電子報、社群平台或官網公告，透明告知消費者漲價原因，爭取理解與支持，並強調「不是我們的選擇」。品牌各出奇招，降低損耗：有的品牌調整促銷時程（如 Knix）、增加廣告投放、強化直營通路；也有品牌與供應商重新談判、探索保稅倉儲等應對方案。從價格到情感價值的轉移：專家建議：品牌應強化敘事與情感連結，讓消費者理解「商品背後的意義」，成為漲價時期的安全網。未來仍充滿變數：許多品牌尚無法預測接下來的走勢，甚至取消原定系列或暫停備貨，表現出「看天吃飯」的無奈現狀。隨著美國對中國的關稅維持在高達145%的水準，而兩國正陷入貿易戰，再加上美國將於5月2日取消800美元以下的免稅進口規則（de minimis...
How to raise prices without losing customers

2 months ago | voguebusiness.com | Hilary Milnes

With US tariffs on China lingering at 145 per cent as the two countries face off in a trade war, and the $800 de minimis shipping exemption set to end on 2 May, many fashion brands are dealing with a fast-approaching reality: they’re going to have to raise prices. Brand founders say the decision is out of their control. “The math does not work,” says Lingua Franca founder and CEO Rachelle Hruska.