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Oct 28, 2024 | 
cuinsight.com | Hilary Reed
In 2024, the average adult’s attention span is less than eight and a half seconds—about the time it takes to read this sentence. Even kids under 13 can focus longer than that! Teens between 14-18, surprisingly, have the best attention span of all, staying focused for up to 48 minutes. But for adults? Well, in the time it took to start this article, many of us are already distracted by something else. Maybe you saw a … squirrel? It’s no wonder we’re so easily distracted.
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Jul 25, 2024 | 
cuinsight.com | Hilary Reed
Credit unions face two critical realities when it comes to social media and online marketing. First, maintaining a robust, authentic, and evolving digital strategy is essential to engage members and build brand awareness. Credit unions that hesitate to reach members via social media, email, and online advertising will inevitably lose those opportunities to their competition.
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Apr 4, 2024 | 
cuinsight.com | Hilary Reed |Robbie Young |Phil Seely |Paul Robert
Since the turn of the 21st century, credit union marketers have grown increasingly adept at accumulating data and putting into proper context. That’s objectively good—a more informed communicator and storyteller makes for a more compelling one in the marketplace. Less common though is a credit union marketer who understands their own institution’s performance data.
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Jan 23, 2024 | 
cuinsight.com | Esteban Camargo |Lauren Culp |Oscar Porras |Hilary Reed
Ten days after being sworn in on January 8th as the 25th NCUA Board Member, Tanya Otsuka attended her first National Credit Union Administration board meeting. The meeting, which was open to the pubic via livestream, gave the newest member of the board the opportunity to voice her opinions on some issues and initiatives facing the administration.
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Jan 23, 2024 | 
cuinsight.com | Hilary Reed |Bo McDonald |Lauren Culp |Oscar Porras
One of the most common questions I get is, ‘how much should we spend on marketing?’ If I had the magic answer to that, my bum would be sitting on the sand of a Cayman beach and not a care in the world. A magic number doesn’t exist, however, here are four factors to remember to find the right answer for your credit union. Consider it re-investing in your credit union. Marketing is not a mere expense. I see claims as vast as 1% to 30% of revenue reinvestment is needed to experience desirable growth.
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Jan 23, 2024 | 
cuinsight.com | Lauren Culp |Saeid Kian |Oscar Porras |Hilary Reed
CUInsight Publisher & CEO Lauren Culp is joined by Saeid Kian, Co-founder and CEO at Ribbon for a quick interview with just 3 questions about estate planning for credit unions…Three questions:(0:28) Why did you decide to start Ribbon? (4:16) What’s in it for credit unions to offer an estate center? (7:38) There’s been a lot of talk about the ongoing greatest wealth transfer in history right now, where wealth is being passed from one generation to the next.
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Jan 23, 2024 | 
cuinsight.com | Lauren Culp |Oscar Porras |Hilary Reed |Randall Smith
To compete effectively for members’ wallet share, credit unions must focus on increasing engagement and forging deeper connections. The formula for success starts with understanding your members’ needs, winning their attention, engaging them where they are, and repeating this cycle. A recent study found that more than two-thirds of active cardholders in the U.S. use a card issued by a national bank as their primary card, compared with only 8.3% who received their primary card from a credit union.
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Jan 23, 2024 | 
cuinsight.com | Myles Udland |Lauren Culp |Oscar Porras |Hilary Reed
The S&P 500 closed at a record high on Monday, its second straight record close after Friday saw the index break a two-year streak without a record high. And stock market history suggests this break between records portends a better-than-average year ahead for the S&P 500. In a note to clients on Monday, Keith Lerner, co-chief investment officer at Truist, noted that in 13 of the 14 prior instances, the index went at least a year between record highs the S&P 500 was higher 12 months later.
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Jan 23, 2024 | 
cuinsight.com | Lauren Culp |Oscar Porras |Hilary Reed |Randall Smith
NCUA issued a Letter to Credit Unions Monday outlining the agency’s supervisory priorities for 2024: credit risk, liquidity risk, consumer financial protection, information security, and interest rate risk. These represent the “areas posing the highest risk to credit union members, the credit union industry, and the National Credit Union Share Insurance Fund,” according to the agency.
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Jan 23, 2024 | 
cuinsight.com | Lauren Culp |Randall Smith |Oscar Porras |Hilary Reed
Several months ago, a well-meaning professional connection of mine called me “sweet” in a public forum. This shouldn’t have come as a surprise, though I’d prefer to be labeled “strategic,” “intelligent,” “ambitious,” or “visionary.” Going on five years in my role as President & CEO of CUInsight (albeit also a woman in my thirties), I had hoped my performance had earned different descriptors.
