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Dec 11, 2024 | 
cuinsight.com | Mollie Bell |Bo McDonald |Anthony Hernandez |Christie Smith
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Dec 10, 2024 | 
yourmarketing.co | Frank Allgood |Bo McDonald
We’ve all been there. Someone dismisses something you love – be it a TV show, a product, or an idea, and your first instinct is to defend it passionately. Take LOST, for instance. If someone tells me they didn’t like it or “they were always dead,” my gut reaction is to dive into a 30-minute dissertation on why it’s one of the greatest shows ever made. But here’s the catch: When you launch into defense mode, you’re essentially saying, “I’m right, and you’re wrong.” The result?
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Dec 10, 2024 | yourmarketing.co | Frank Allgood |Bo McDonald
We’ve all been there. Someone dismisses something you love – be it a TV show, a product, or an idea, and your first instinct is to defend it passionately. Take LOST, for instance. If someone tells me they didn’t like it or “they were always dead,” my gut reaction is to dive into a 30-minute dissertation on why it’s one of the greatest shows ever made. But here’s the catch: When you launch into defense mode, you’re essentially saying, “I’m right, and you’re wrong.” The result?
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Dec 3, 2024 | 
yourmarketing.co | Reh Harvey |Bo McDonald
Your website is your digital branch—a hub where members and potential members engage with your services. In 2025, user experience (UX) and user interface (UI) optimization aren’t just “nice-to-haves”; they’re non-negotiables. Here’s how your credit union can optimize its website to remain competitive and accessible in the digital age. With attention spans shrinking and internet speeds soaring, visitors expect your site to load immediately. Speed and accessibility are essential.
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Nov 26, 2024 | 
yourmarketing.co | Bo McDonald
As the year winds down, credit unions have the perfect opportunity to reflect on their marketing efforts and set the foundation for a strong year ahead. The financial industry is constantly evolving and staying competitive means balancing the lessons of 2024 with innovative strategies for 2025. From wrapping up campaigns to planning fresh initiatives, a thoughtful approach can ensure your credit union continues to connect with members, deliver value, and stand out in the crowded marketplace.
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Nov 25, 2024 | 
cusomag.com | Bo McDonald
This article first appeared on YourMarketing.CoThe first rule of successful credit union marketing that you must remember is: You are inside of your credit union looking out. Potential members are outside of your credit union looking in. Your inside-looking-out perspective makes you blind in one eye. Confirmation bias makes you blind in the other eye. You cannot see yourself the way your potential members see you.
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Nov 5, 2024 | 
cuinsight.com | Bo McDonald
The first rule of successful credit union marketing that you must remember is:You are inside of your credit union, looking out. Potential members are outside of your credit union, looking in. Your inside-looking-out perspective makes you blind in one eye. Confirmation bias makes you blind in the other eye. You cannot see yourself the way your potential members see you.
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Oct 30, 2024 | 
cuinsight.com | Bo McDonald
Join me for episode 28 of The Accidental Leader in which I have an insightful conversation with Christie Smith, CEO of Acclaim Federal Credit Union in Greensboro, North Carolina! Christie shares her remarkable leadership journey over the past ten months, offering a raw and honest look into the unexpected challenges which she faced transitioning into her CEO role.
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Oct 29, 2024 | 
cuinsight.com | Bo McDonald
One question I like to ask in strategic planning sessions is this: “If your credit union went away today, would your members truly miss you and mourn the loss of their credit union because it cannot be replaced, or would they merely be irritated and inconvenienced and just go elsewhere?” A typical answer I get is, “Oh, we would be missed, people love our credit union.” And then I say, “Tell me more.” It gets difficult to really define and turns out the real answer is members would just be...
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Oct 15, 2024 | 
cuinsight.com | Bo McDonald
Ego Is the Enemy is not just a book by marketing expert Ryan Holiday – it’s a truth that applies to almost any organization. For nearly 20 years, I’ve facilitated many credit union strategic planning sessions and worked with hundreds of credit union leaders to help grow their credit unions. What is the most common obstacle to success? Team members with an ego. It shows up in different ways in different people, but ego is always the enemy to the success of your organization.
