Igor Jonjic

Jan 23, 2025 | elixirrdigital.com | Lucy Henning |Igor Jonjic

For brands looking to make a big impact, DOOH, or Digital Out of Home, offers a unique opportunity to engage with audiences in ways that traditional media simply can’t match. As an agency specialising in innovative marketing strategies, we believe that running a DOOH campaign in 2025 and beyond will be one of the most effective ways for brands to boost their visibility, engage with consumers, and drive results. What does Digital Out Of Home mean exactly?

Jan 7, 2025 | elixirrdigital.com | Igor Jonjic |Mario Maljak

Generative AI models like ChatGPT and Claude have become powerful tools for tackling a variety of challenges, but effectively harnessing their capabilities requires careful prompt engineering. Imagine asking an AI to analyse thousands of documents for a crucial business decision, only to receive irrelevant or vague answers. Generative AI models like GPT and Claude hold immense potential for such tasks – but only when guided by precise and thoughtful prompts.

Jan 7, 2025 | elixirrdigital.com | Mario Maljak |Igor Jonjic |Daniel Bonasin

Patient education and engagement are more critical than ever, especially for those managing atrial fibrillation (AFib). Traditional methods often fall short in providing personalised, on-demand information while ensuring safety and maintaining engagement. According to industry research, annual healthcare spending in the U.S. alone is projected to reach $6.8 trillion by 2030*, underscoring the urgent need for innovative solutions in chronic disease management.