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2 months ago | 
elixirrdigital.com | Lucy Henning
The UK’s cost-of-living crisis isn’t just increasing cost for consumers, it’s also forced businesses to reevaluate and reshape how they operate and advertise. With the high street increasingly becoming a thing of the past and digital marketing platforms like Facebook, Instagram, and Google Search more competitive than ever, businesses must adapt, or risk being left behind. The good news is that with the right strategies, you can not only survive but thrive in this new era of online-first commerce.
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2 months ago | 
elixirrdigital.com | Lucy Henning |Annabelle Gardiner
Influencer partnerships are becoming a powerful strategy for businesses aiming to enhance brand awareness, credibility, and lead generation. In fact, 89% of marketers believe that influencer marketing ROI is comparable to or better than other marketing channels.
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2 months ago | 
elixirrdigital.com | Annabelle Gardiner |Lucy Henning
The Traitors had audiences gripped. The twists, betrayals and high-stakes gameplay made it the show everyone was talking about. Social media was flooded with reactions, theories and memes, and people tuned in because they didn’t want to risk missing out on the conversation. That’s the power of FOMO (Fear Of Missing Out). That sense of urgency is what kept viewers coming back night after night. When used effectively in marketing, it could be the difference between a good campaign and a great one.
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2 months ago | 
elixirrdigital.com | Lucy Henning
Bluesky, a decentralised social media platform, has emerged as a competitor to X (formerly Twitter), particularly following significant events like the U.S. elections and policy changes on X. Its growth trajectory and user demographics offer insights into its potential impact on the social media landscape. Bluesky’s place in the social media landscapeBluesky visually and functionally resembles X, offering a similar user experience.
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2 months ago | 
elixirrdigital.com | Lucy Henning
TikTok has evolved from a platform for dance challenges and lip-sync videos to a significant tool in political campaigning. In the UK, political parties have increasingly turned to TikTok to engage with younger voters, adopting the platform’s short-form video format to communicate policies, share behind-the-scenes content, and connect with a demographic that is often elusive through traditional media channels.
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2 months ago | 
elixirrdigital.com | Lucy Henning
When most people think of Instagram, they think of B2C brands showcasing aesthetic product shots and lifestyle content. However, Instagram has proven to be a powerful platform for B2B companies as well, enabling them to connect with other businesses, build brand awareness, and nurture relationships. With over 1 billion active users, Instagram offers an opportunity to tap into vast networks of professionals and decision-makers.
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Jan 23, 2025 | 
elixirrdigital.com | Lucy Henning |Igor Jonjic
For brands looking to make a big impact, DOOH, or Digital Out of Home, offers a unique opportunity to engage with audiences in ways that traditional media simply can’t match. As an agency specialising in innovative marketing strategies, we believe that running a DOOH campaign in 2025 and beyond will be one of the most effective ways for brands to boost their visibility, engage with consumers, and drive results. What does Digital Out Of Home mean exactly?
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Jan 14, 2025 | 
elixirrdigital.com | Lucy Henning
As the January 19th deadline approaches for a significant U.S. Supreme Court decision about TikTok, the digital marketing world is watching closely. TikTok, owned by Chinese company ByteDance, has faced scrutiny from the U.S. government over national security concerns. The implications of these developments extend far beyond U.S. borders, with advertisers worldwide likely to feel the ripple effects.
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Dec 10, 2024 | 
elixirrdigital.com | Lucy Henning |Stacey-Lee Gregory
Identifying when a small or medium enterprise (SME) is ready to scale can provide a competitive edge for businesses looking to engage this audience with tailored solutions. We recently attended LinkedIn’s B2Believe industry lunch to explore interesting findings from a 2024 study* about SME decision-makers on LinkedIn.This article dives into the key signs of SME growth and shows you how to turn those insights into focused LinkedIn campaigns, using real LinkedIn targeting criteria.
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Oct 24, 2024 | 
elixirrdigital.com | Stacey-Lee Gregory |Lucy Henning
I know, we all want to be talking about Christmas already, but let’s get Halloween out of the way first! Pinterest is once again setting the stage for a spooky, creative season with its trend report. From costume ideas to haunting décor inspiration, Pinterest users are ready to dive into all things eerie. These trends don’t have to be confined to Pinterest; they can offer a golden opportunity to drive engagement across various social platforms and can translate into a digital marketing strategy.
