Imogen Watson

London, United Kingdom

Senior Writer at Creative Review

Journalist at Freelance

Wannabe flâneur, full-time slarry 🥴

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Articles

The Monthly Interview: Led By Donkeys

Sep 30, 2024 | creativereview.co.uk | Imogen Watson

“If you had said … Boris Johnson will become Prime Minister; there’s a pandemic, and he passes these strenuous laws that mean people can’t leave their houses, but the address that receives the most fines in the country is 10 Downing Street; and he’s replaced by Liz Truss, the cheese woman who crashed the economy, who is outlasted by lettuce.
McDonald’s challenges fans to recite 1987 Big Mac chant

Apr 17, 2024 | campaignlive.com | Imogen Watson

McDonald’s Australia has invited Big Mac fans to test their chanting skills and recite the old Big Mac chant in four seconds in a game available through Snapchat, TikTok and the MyMacca’s app. Unlike the 1987 competition, where customers had to go in store to compete, “The Big Mac chant challenge” invites fans to share their four-second efforts on their social channels to win a voucher code for a small fries and Coke.
Director Sam Walker signs with Creators Inc

Apr 15, 2024 | campaignlive.co.uk | Imogen Watson

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work Regular data-led insight reports from Campaign AI, our business...
Campaign Experience Awards approaches

Apr 8, 2024 | campaignlive.co.uk | Imogen Watson

The awards ceremony takes place at The Royal Lancaster London Hotel on Wednesday 17 April.
Peperami's Animal returns to 90s roots as stop-motion brand mascot

Apr 7, 2024 | campaignlive.co.uk | Imogen Watson

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work Regular data-led insight reports from Campaign AI, our business...
‘More than just clothes’: Vanish builds on autism awareness work

Apr 2, 2024 | campaignasia.com | Imogen Watson

Reckitt’s stain-removal brand Vanish is building on its autism awareness drive with its More Than Just Clothes project. The project invites the UK public to pledge to support the clothing needs of autistic people. The campaign is led by research by Vanish and the charity Ambitious About Autism, which found 70% of autistic people think their lives would improve if people understood why clothes are so important to them.
‘More than just clothes’: Vanish builds on autism awareness work

Apr 1, 2024 | campaignlive.co.uk | Imogen Watson

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work Regular data-led insight reports from Campaign AI, our business...
BA billboards flip the camera to show staff and passengers looking out of aircraft windows

Mar 28, 2024 | campaignlive.co.uk | Imogen Watson

BA billboards flip the camera to show staff and passengers looking out of aircraft windowsUncommon Creative Studio created the OOH campaign as part of BA's wider "A British original" work.
BA billboards flip the camera to show staff and passengers looking out of aircraft windows

Mar 27, 2024 | campaignlive.com | Imogen Watson

British Airways has landed a billboard campaign that captures the wonder on the faces of passengers and members of staff when they look out of an aircraft window. The creative reverses the camera's usual position to show emotions as they fly across 11 prints. Five BA colleagues feature in the total creative, with one dressed as cabin crew and the others as passengers. Each shot is zoomed in, cutting off the BA branding on the aeroplane.
IAG Loyalty stunt shows 35 people performing everyday tasks on fleet of e-foils

Mar 24, 2024 | campaignlive.co.uk | Imogen Watson

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work Regular data-led insight reports from Campaign AI, our business...