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Imran Amed

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  • 5 Brands That Dominated the Social Conversation During Paris Fashion Week

    1 month ago | businessoffashion.com | Imran Amed |Amanda Dargan |Hannah Crump

    While critics hailed debut collections by Haider Ackermann for Tom Ford and Sarah Burton for Givenchy as standout moments of Paris Fashion Week, customers offered a different verdict. Using BoF INSIGHTS PULSE — a new AI-powered social intelligence tool, powered by Quilt.AI, that deciphers user-generated content on social media — we analysed over 3,800 Instagram and TikTok posts about Paris Fashion Week’s autumn/winter 2025 shows.

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