Amanda Dargan

1 month ago | businessoffashion.com | Imran Amed |Amanda Dargan |Hannah Crump

While critics hailed debut collections by Haider Ackermann for Tom Ford and Sarah Burton for Givenchy as standout moments of Paris Fashion Week, customers offered a different verdict. Using BoF INSIGHTS PULSE — a new AI-powered social intelligence tool, powered by Quilt.AI, that deciphers user-generated content on social media — we analysed over 3,800 Instagram and TikTok posts about Paris Fashion Week’s autumn/winter 2025 shows.

1 month ago | businessoffashion.com | Imran Amed |Amanda Dargan |Hannah Crump

Cultural currency is the ultimate indicator of brand impact. Yet traditional engagement metrics that measure likes and comments on brands’ own content offer only a brand-centric view. Today, BoF Insights unveils PULSE, a new AI-powered social intelligence tool that decodes user-generated content on social media around leading fashion brands and cultural moments. Using PULSE, we analysed over 2,300 user-generated Instagram and TikTok posts during Milan’s autumn/winter 2025 shows.

May 20, 2024 | businessoffashion.com | Imran Amed |Rahul Malik |Amanda Dargan |Hannah Crump |Anushka Challawala

A sample of the report is available for download below. Full access to The BoF Brand Magic Index is for Executive members. We instinctively know magical brands when we see them — those that seem to be at the forefront of culture and in almost perfect lockstep with their customers. But that judgement has always been more art than science. Last year, BoF Insights and Quilt.AI introduced the concept of Brand Magic to bring data into the conversation.