Imran Amed

London

Founder, CEO and Editor-in-Chief at Business of Fashion (BOF)

Host at The Business of Fashion Podcast

Personal tweets from Founder and CEO of The Business of Fashion. This is my 'other' account. Follow @BoF for official tweets.

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Articles

The BoF Podcast | Tory Burch and Pierre-Yves Roussel on Building a Global Brand with Local Relevance

6 days ago | businessoffashion.com | Imran Amed

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. Right from the outset, Tory Burch had a vision: to create a business where profit and purpose could go hand in hand.
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South

1 week ago | businessoffashion.com | Imran Amed

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. Born in the suburbs of Kolkata, India Sabyasachi Mukherjee grew up immersed in the rich cultural environment in the state of West Bengal.
Fashion Is ‘Tarrif-ied’ of Trump

2 weeks ago | businessoffashion.com | Imran Amed

Dear BoF Community, Welcome to the new world order. The fashion industry is still reeling from President Donald Trump’s “Liberation Day” announcement on Wednesday of new US tariffs that haveglobal fashion brands, manufacturers and emerging businesses around the world grappling with how to respond. Trump reportedly scheduled the announcement on April 2 to avoid it being perceived as an April Fool’s Day joke.
The BoF Podcast | Satoshi Kuwata Is on Lifelong Search for Balance

2 weeks ago | businessoffashion.com | Imran Amed

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here.
For Canadians, Trump’s ‘51st State’ Talk Is No Joke

3 weeks ago | businessoffashion.com | Imran Amed

Dear BoF Community, I may have left Montréal more than 25 years ago to relocate to London — and never moved back — but I’m still a Canadian through and through. So watching what has been happening in Canada over the last couple of months has been distressing and inspiring in equal measure. For those of you not keeping track, Canada has been one of the main targets of Trump’s tariff war. According to data from the US Trade Representative, trade between the US and Canada was $762.1 billion in 2024.
BoF’s Executive Membership Is Growing. Why You Should Join.

1 month ago | businessoffashion.com | Imran Amed

In recent conversations with our Executive Members, one message came through loud and clear: senior fashion leaders want curated, executive-level industry intelligence and access to a peer network of top global executives. You are overwhelmed with information, and need something created just so that you can keep on top of the most important developments in our industry. We listened — and we’ve evolved our Executive Membership to deliver exactly that.
Did Fashion Learn Anything from Covid?

1 month ago | businessoffashion.com | Imran Amed

Dear BoF Community, Greetings from Amsterdam, where the spring sun is shimmering on the city’s canals, the quaint side streets are filled with people, and Schiphol airport is efficient as ever, enabling a quick check-in when I arrived last night. All was smooth until this morning, when a fire at a power substation near Heathrow shut down Europe’s busiest airport, creating a ripple effect of flight cancellations and chaos at airports around the world that is certain to last into the next few days.
The BoF Podcast | Thom Bettridge Says Viral Magazine Covers Are Only Sugar Highs

1 month ago | businessoffashion.com | Imran Amed

How fashion media is adapting its approach to content, platforms and business models. With the launch of new magazine ‘Players’ Carine Roitfeld and son Vladimir Roitfeld, who will serve as editor-in-chief, are looking to provide a new, more elevated take on fashion and sport — and become a go-to media partner for brands. The committee will join the co-chairs in presiding over the evening’s festivities.
Why BoF CROSSROADS 2025 is Exciting!

1 month ago | businessoffashion.com | Imran Amed

Dear BoF Community,Our first edition of BoF CROSSROADS in Dubai is just weeks away. Whether it’s the global fashion and luxury industries or other business sectors, the world’s center of gravity is shifting eastwards and southwards. Amid these changing tides, forward-thinkers in these regions are realising the importance of fostering greater connections with other innovators in dynamic hubs.
Will Gucci’s Demna Strategy Work?

1 month ago | businessoffashion.com | Imran Amed

Dear BoF Community, My initial reaction when I learnt that Demna would be appointed artistic director of Gucciwas one of surprise. Although Demna’s name began to circulate as a potential candidate during Paris Fashion Week, I didn’t believe Kering would choose him to take on the challenge of restoring Gucci’s fashion credibility — and sales momentum — in a deeply troubled luxury market. After gorging on fashion products during the pandemic, demand for luxury fashion is waning.