Imran Amed

London

Founder, CEO and Editor-in-Chief at Business of Fashion (BOF)

Host at The Business of Fashion Podcast

Personal tweets from Founder and CEO of The Business of Fashion. This is my 'other' account. Follow @BoF for official tweets.

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Articles

What Makes a True Community Brand?

1 week ago | businessoffashion.com | Imran Amed

Dear BoF Community, There are a few words that are generally overused in fashion, so much so that they can lose their entire meaning. ‘Luxury’, is of course one of those words. So is ‘iconic’. But perhaps one of the most overused new words in fashion is ‘community’. With every brand managing their own social media accounts, anyone can say they are a community brand, but few brands really make community core to who they are, and how they are building their businesses.
The BoF Podcast | Why Craft is the Soul of True Luxury

1 week ago | businessoffashion.com | Imran Amed

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Listen to and follow the BoF Podcast:Apple Podcasts | Spotify | OvercastIt’s been a complicated year for luxury.
The BoF Podcast | Anas Bukhash on Harnessing the Dubai’s Potential as a Global Crossroads

2 weeks ago | businessoffashion.com | Imran Amed

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. Over the last few decades, Dubai has rapidly transformed from a humble trading port into a global hub for business, tourism, and innovation.
The BoF Podcast | Tory Burch and Pierre-Yves Roussel on Building a Global Brand with Local Relevance

3 weeks ago | businessoffashion.com | Imran Amed

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. Right from the outset, Tory Burch had a vision: to create a business where profit and purpose could go hand in hand.
The BoF Podcast | Sabyasachi on Building a Global Brand from the Global South

1 month ago | businessoffashion.com | Imran Amed

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. Born in the suburbs of Kolkata, India Sabyasachi Mukherjee grew up immersed in the rich cultural environment in the state of West Bengal.
Fashion Is ‘Tarrif-ied’ of Trump

1 month ago | businessoffashion.com | Imran Amed

Dear BoF Community, Welcome to the new world order. The fashion industry is still reeling from President Donald Trump’s “Liberation Day” announcement on Wednesday of new US tariffs that haveglobal fashion brands, manufacturers and emerging businesses around the world grappling with how to respond. Trump reportedly scheduled the announcement on April 2 to avoid it being perceived as an April Fool’s Day joke.
The BoF Podcast | Satoshi Kuwata Is on Lifelong Search for Balance

1 month ago | businessoffashion.com | Imran Amed

The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here.
For Canadians, Trump’s ‘51st State’ Talk Is No Joke

1 month ago | businessoffashion.com | Imran Amed

Dear BoF Community, I may have left Montréal more than 25 years ago to relocate to London — and never moved back — but I’m still a Canadian through and through. So watching what has been happening in Canada over the last couple of months has been distressing and inspiring in equal measure. For those of you not keeping track, Canada has been one of the main targets of Trump’s tariff war. According to data from the US Trade Representative, trade between the US and Canada was $762.1 billion in 2024.
BoF’s Executive Membership Is Growing. Why You Should Join.

1 month ago | businessoffashion.com | Imran Amed

In recent conversations with our Executive Members, one message came through loud and clear: senior fashion leaders want curated, executive-level industry intelligence and access to a peer network of top global executives. You are overwhelmed with information, and need something created just so that you can keep on top of the most important developments in our industry. We listened — and we’ve evolved our Executive Membership to deliver exactly that.
Did Fashion Learn Anything from Covid?

1 month ago | businessoffashion.com | Imran Amed

Dear BoF Community, Greetings from Amsterdam, where the spring sun is shimmering on the city’s canals, the quaint side streets are filled with people, and Schiphol airport is efficient as ever, enabling a quick check-in when I arrived last night. All was smooth until this morning, when a fire at a power substation near Heathrow shut down Europe’s busiest airport, creating a ripple effect of flight cancellations and chaos at airports around the world that is certain to last into the next few days.