Ioana Good

Contributor at Law.com

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Articles

Innovation in AI and Other Highlights From the CMO Series Live Event

2 weeks ago | law.com | Ioana Good

Summer is a pivotal time in the legal industry, as firms assess the first half of the year and plan for the second half. They are examining industry trends, adapting to changing technologies, and recalibrating strategies. It may not come as a surprise that a recent Thomson Reuters survey indicates that more than 75% of legal professionals expect a transformative impact from AI over the next five years.
When Deciding To Speak Up On Issues, Authenticity Is Key

1 month ago | law.com | Ioana Good

In today’s world, silence can speak volumes—but so can speaking out. You’ve certainly seen those corporate disclaimers, “the views expressed in the content do not necessarily reflect those of the company.” The message is clear—brands tend to distance themselves from potential backlash, covering their bases to show a statement is not necessarily “reflecting” its public position.
Your Crisis Communications Plan Should Be Simple to Execute and Understand

2 months ago | law.com | Ioana Good |Natalie Magierski

Credit: Krasimira Nevenova/Shutterstock.com “It won’t happen to us!” This is the common thread found in 50% of the U.S. companies that don’t have a crucial crisis communications plan in place. Yet, according to the most recent Capterra’s Crisis Communications Survey, 84% of business leaders who have been through a crisis say they would increase practice in advance—more than half said they’d strongly increase practice.
AI and Social Media Fakes: Are You Protecting Your Brand?

Jan 23, 2025 | law.com | Ioana Good

Who Got The Work J. Brugh Lower of Gibbons has entered an appearance for industrial equipment supplier Devco Corporation in a pending trademark infringement lawsuit. The suit, accusing the defendant of selling knock-off Graco products, was filed Dec. 18 in New Jersey District Court by Rivkin Radler on behalf of Graco Inc. and Graco Minnesota. The case, assigned to U.S. District Judge Zahid N. Quraishi, is 3:24-cv-11294, Graco Inc. et al v. Devco Corporation.
AI and Social Media Fakes: Are You Protecting Your Brand?

Jan 23, 2025 | law.com | Ioana Good

In a rapidly evolving digital landscape, generative AI has become a double-edged sword for brands, enabling sophisticated bad actors to create convincing counterfeits, deepfakes, and misleading content. Social media platforms, now home to over 4.62 billion users worldwide, have become the target of brand impersonations, product scams, and reputation-damaging misinformation, posing significant challenges for law firms and companies.
Turbocharge Growth: How Technology Will Shape a Successful 2025

Dec 5, 2024 | law.com | Ioana Good

Latest Trending Who Got The Work Michael G. Bongiorno, Andrew Scott Dulberg and Elizabeth E. Driscoll from Wilmer Cutler Pickering Hale and Dorr have stepped in to represent Symbotic Inc., an A.I.-enabled technology platform that focuses on increasing supply chain efficiency, and other defendants in a pending shareholder derivative lawsuit. The case, filed Oct.
Nobody's Favorite Writer Only Published Once

Oct 27, 2024 | law.com | Ioana Good

In the world of literature, where some authors and their works have stood the test of time and been studied for generations, an often-overlooked category exists: the one-hit wonders. Often overshadowed by their more prolific counterparts, these authors have left an indelible mark on the literary landscape with their single, unforgettable work. While one-hit wonders like The Catcher in the Rye by J. D.
The Golden Rule Revisited: Treating Clients How They Want To Be Treated

Sep 12, 2024 | law.com | Ioana Good

For generations, we’ve been taught the Golden Rule: Treat others as you would like to be treated. This principle has guided personal interactions, business dealings, and even marketing strategies. However, in the realm of modern marketing, adhering too strictly to this rule may be holding you back from truly connecting with your clients and growing your business. While the Golden Rule is rooted in empathy and good intentions, it assumes that everyone shares your preferences, needs, and desires.
A Steady Drizzle, Not a Storm: Mastering Consistent PR in Legal Marketing

Jul 22, 2024 | law.com | Ioana Good

Summer is in full swing, and with it comes the familiar threat of storms. The sky, calm one moment, may quickly fill with clouds, thunder, and lightning. While storms can be awe-inspiring, they can also be destructive. Comparing a storm to PR might seem odd, but it’s a metaphor brimming with lessons for public relations and thought leadership, especially within the complex landscape of the legal industry. Ioana Good, Founder and PR Strategist of Promova.
After Getting ‘Approached All the Time’ for Mergers, 2 NY Law Firms Combine

Jun 14, 2024 | feeds.feedblitz.com | Ioana Good |Andrew Denney |Mimi Lamarre

Two small Manhattan law firms are merging, creating a 35-attorney firm that will focus on construction law, finance, real estate, and commercial litigation, among other practices. The merger is the latest combination involving small firms in the U.S., amid an uptick in firm mergers this year. Goetz Fitzpatrick and Platzer, Swergold, Goldberg, Katz & Jaslow said they are merging to form a New York law firm named Goetz Platzer, effective Jan. 1, 2025.