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1 week ago | 
campaignme.com | Ishwari Khatu
In the ever-evolving digital landscape of the MENA region, performance media continues to reign supreme. Its undeniable efficiency, high measurability and direct link to acquisition goals have firmly established it as the go-to tactic for marketers pursuing immediate results. Biddable platforms and affiliate marketing consistently deliver compelling return on ad spend (ROAS).
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1 week ago | 
campaignme.com | Ishwari Khatu
The Marketing Society has announced the shortlist for its 2025 GCC Awards, featuring entries from brands including Mashreq, Majid Al Futtaim, Etihad, STC, Red Sea Global, and Mercedes-Benz. The awards, launched in the UAE in 2023, aim to recognise marketing work that demonstrates not only creativity and effectiveness but also contributes to business growth and reputation. The 2025 edition saw a significant increase in participation, with entries tripling year-on-year.
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1 week ago | 
campaignme.com | Ishwari Khatu
Consumers today are increasingly seeking authentic, meaningful interactions and alignment with their values when they engage with brands. Gone are the days traditional advertising and the old marketing funnel approach really worked. Now, brands must move beyond one-way promotions; and instead work towards fostering emotional connections that drive long-term advocacy.
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1 week ago | 
campaignme.com | Ishwari Khatu
In today’s travel and tourism sector, particularly in the Middle East, we stand at a pivotal crossroads. Our region is pioneering some of the world’s most ambitious tourism gigaprojects, designed to drive economic diversification and align with the United Nations Sustainable Development Goals (SDGs), also known as the Global Goals.
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1 week ago | 
campaignme.com | Ishwari Khatu
In the heart of Saudi Arabia’s transformation lies a story of bold ambition, cultural understanding and future-focused collaboration. American automotive and technology company Lucid, in partnership with experiential marketing agency MCH Global, has forged a unique journey in the region – rooted in purpose, driven by innovation and aligned with the Kingdom’s broader vision.
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1 week ago | 
campaignme.com | Ishwari Khatu
GroupM has officially rebranded as WPP Media and is now describing itself as an “AI-driven media company”. Campaign UK first reported on the move to rename the media investment arm in early May. At the time, a spokesperson said that WPP doesn’t “comment on speculation”. Of the rebrand, Mark Read, chief executive at WPP, said that while “GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data and technology and simpler, more integrated solutions”.
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1 week ago | 
campaignme.com | Ishwari Khatu
Campaign Middle East’s latest edition, the Luxury Issue, spotlights how marketers are redefining value, storytelling and consumer connection across high-end categories. In a region where luxury is embedded in both culture and commerce, this issue dissects how brands are navigating sophistication, scarcity and personalisation in 2025. Senior voices from across luxury, hospitality, real estate and agency worlds explore what modern luxury means and how it’s being sold – both globally and within MENA.
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1 week ago | 
campaignme.com | Ishwari Khatu
To celebrate its 20th anniversary, dubizzle has launched a witty two-part campaign that champions the platform’s unmatched status in the UAE’s property and car marketplaces. Rolled out across a full 360° marketing push, the campaign features two humour-laced films that bring to life a familiar scenario: the struggle to buy or sell – until dubizzle enters the picture. With this campaign, dubizzle positions itself not just as a transactional platform, but as a cultural mainstay.
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1 week ago | 
campaignme.com | Ishwari Khatu
BigTime Creative Shop has received a Sports Emmy® Award for Outstanding Promotional Announcement at the 45th Annual Sports Emmy® Awards presented by the National Academy of Television Arts & Sciences (NATAS) – a win BigTime says marks the first time a Middle East and Africa-based creative shop has taken home the honour.
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1 week ago | 
campaignme.com | Ishwari Khatu
Agencies and brands across the MENA region earned 17 Pencils at the 2025 D&AD Awards, with wins across design, direction, cinematography, typography and more. Held annually in London, the awards celebrate global creative excellence across advertising and design disciplines. This year, only three Black Pencils – the competition’s highest honour – were awarded globally. In total, 668 Pencils were handed out: 3 Black,3 White, 48 Yellow, 176 Graphite, 434 Wood and 4 Future Impact.
