Ishwari Khatu

Dubai

Reporter at Campaign Middle East

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Articles

Burson MENA takes Gold at 2025 Young Lions PR Competition

4 days ago | prweek.com | Ishwari Khatu

Burson MENA has taken home a Gold in the PR category at this year’s Young Lions Competitions, held during the 2025 Cannes Lions International Festival of Creativity. The winning team – Raneem Saleh and Youssef Yammine – topped the category with The Silent B, a campaign responding to a brief by Bee:wild, which tasked entrants with encouraging city mayors to rewild urban spaces for pollinators.
A decade in the UAE: Auditoire’s evolving vision for luxury

4 days ago | campaignme.com | Ishwari Khatu

This year, Auditoire celebrates 10 years of creative excellence in the UAE a milestone that reflects a broader, 20-year journey across the MENA region, which began with the agency’s first office in Qatar. Today, with strategic hubs in Dubai, Abu Dhabi, Doha, Riyadh and Al Ula, Auditoire has become a trusted partner for some of the world’s most iconic maisons. At the heart of this transformation is Auditoire Luxe, the agency’s global luxury division led by President Jean-Baptiste Cabrera.
JGroup strengthens marketing with leadership promotion

4 days ago | campaignme.com | Ishwari Khatu

JGroup, one of the media and technology groups in the MENA region, has announced a key leadership promotion as it accelerates its expansion and sharpens its brand presence across the industry. As part of this strategic shift, Maya El Mouhaier has been elevated to the role of Chief Marketing Officer.
What is neuro-contextual advertising and why it matters now

4 days ago | campaignme.com | Ishwari Khatu

The GCC is experiencing rapid growth in digital consumption – from streaming and social media to online news and long-form content. Yet many advertisers still rely on legacy targeting models that don’t reflect how today’s audiences engage. While contextual targeting has long been seen as a privacy- and brand-safe solution, it’s time to recognise that the category has fundamentally transformed.
Ring makes Saudi debut with an emotionally-driven 360° campaign

4 days ago | campaignme.com | Ishwari Khatu

Smart security brand Ring by Amazon has officially launched its first full-scale campaign in Saudi Arabia, marking a strategic move to tap into one of the region’s most promising smart home markets. Developed by Kijamii, the campaign – titled “للمهم أقرب” (Keeping You Close to What’s Important) – aims to reposition Ring as more than a security device.
All the Grand Prix winners at Cannes Lions 2025

5 days ago | campaignme.com | Ishwari Khatu

Dove “Real beauty” by Ogilvy UKOgilvy UK won two Grands Prix at this year’s Cannes Lions International Festival of Creativity: in the Glass: The Lion for Change category; and for Media and Creative Strategy. The awards were given for the agency’s long-running campaign for Dove, entitled “Real beauty”, which aims to challenge the way women view beauty.
BigTime named Independent Entertainment Agency of the Year at Cannes

5 days ago | campaignme.com | Ishwari Khatu

BigTime Creative Shop has made a historic mark at this year’s Cannes Lions International Festival of Creativity, becoming the first independent agency from the region to be named Independent Entertainment Agency of the Year. The recognition cements BigTime’s rising global status and highlights the growing influence of Saudi-born agencies on the international stage.
Private Jet Media expands network to reach APAC's HNWIs

5 days ago | campaignme.com | Ishwari Khatu

Private Jet Media, a regional specialist in high-end advertising platforms, has announced a significant expansion of its private jet terminal network across the Asia-Pacific (APAC) region. The move aims to meet increasing demand for premium media environments targeting high-net-worth individuals (HNWIs) across Asia’s fast-growing luxury markets.
Rush delivers Dubai production for Hans Zimmer concert film

5 days ago | campaignme.com | Ishwari Khatu

Production company Rush has served as the Dubai production partner for Hans Zimmer & Friends: Diamond in the Desert – a theatrical concert film spotlighting the globally acclaimed composer through a series of live performances, interviews and behind-the-scenes moments, all filmed across multiple locations in the city. The Dubai segment of the film was staged at a number of landmark venues including Expo City and the Burj Al Arab.
Cannes Lions MENA winners 2025: The regional round-up

1 week ago | campaignme.com | Ishwari Khatu

The MENA region has had a great run at the Cannes Lions International Festival of Creativity 2025, with a total of 27 trophies awarded across agencies and markets – up from 22 in 2024. This year’s Cannes Lions MENA winners include work from the UAE, Saudi Arabia, and, for the first time, Jordan. Agencies from the UAE secured 13 awards, while Saudi Arabia followed closely with 14. Jordan marked a milestone by earning its first-ever Cannes Lion in the festival’s 72-year history.