It Cosmetics

3 days ago | newsini.com | Hannah Southwick |It Cosmetics |Charlotte Tilbury |Westman Atelier

Eyeing celebrities’ eyelashes? You don’t need a magic wand to recreate their lush lash looks — just try a swipe of one of the many mascaras stars swear by. After all, while their red carpet gowns tend to come with hefty price tags, A-listers’ go-to beauty products — ranging from lipstick to perfume — are often much more affordable. And particularly when it comes to mascara, you’re just as likely to spot drugstore favorites alongside high-end versions from Dior and Lancôme in their makeup bags.

Jan 10, 2025 | whowhatwear.com | Grace Lindsay |It Cosmetics

I have a love-hate relationship with concealer. Yes, I love the fact that I can use it to cover up any blemishes or dark circles when I'm feeling a little self-conscious, but almost every concealer I've tried settles into fine lines, clings to dry skin and creases within a matter of hours. Years of working in the beauty industry has meant that I've found a handful of products that truly work for me, so whenever anyone recommends a new concealer, I'm always a little bit skeptical.

Dec 11, 2024 | brit.co | It Cosmetics |Nora Popova

Latte makeup's twin sister, espresso makeup, has been gaining popularity ever since Danielle Marcan's viral TikTok video on how to do the look. So, what is espresso makeup? Much like what it sounds, it blends shades of brown and black to create a delicious look that looks and feels like a strong, invigorating shot of coffee. They say caffeine has dopamine-releasing properties; we can't vouch for that, but the Espresso makeup look is sure to give you all the good feels. Double-shot, please.

Nov 29, 2024 | whowhatwear.com | Maya Thomas |It Cosmetics |Maya began freelancing

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion and beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends. Have you ever discovered that a public figure you thought was a real person never actually existed?

Nov 23, 2024 | thetechedvocate.org | Matthew Lynch |It Cosmetics

As we age, our skin needs change.