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Dec 9, 2024 | 
whowhatwear.com | Maya Thomas |Maya began freelancing
(Image credit: @itsmayalala)Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items. Like so many people I know, finishing one year and diving headfirst into another can be somewhat daunting. In addition to wondering what a new year may have in store (good, bad, or otherwise), I always find myself doing small things to prepare myself to step into the year with confidence.
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Dec 6, 2024 | 
whowhatwear.com | Maya Thomas |Maya began freelancing
All this talk about subtle ways to improve one's lifestyle (also dubbed the "winter arc" trend on TikTok) has me wondering what small things I could do to improve my beauty routine without cancelling out all the hard work I've done over the year to get into good habits.
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Dec 2, 2024 | 
whowhatwear.com | Maya Thomas |Maya began freelancing
It's may be the end of the "official" Cyber Weekend, but there are still several exciting discounts happening in the next 48 hours! Before all of the best sales for my favorite skin, hair, and body care products reach their end, I'll be adding the remaining products I haven't shopped yet to my virtual baskets.
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Nov 29, 2024 | 
whowhatwear.com | Maya Thomas |It Cosmetics |Maya began freelancing
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion and beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends. Have you ever discovered that a public figure you thought was a real person never actually existed?
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Nov 28, 2024 | 
whowhatwear.com | Maya Thomas |Maya began freelancing
(Image credit: @sasha.mei)I'll be honest—by the time Cyber Monday rolls around, I have multiple virtual shopping baskets filled with beauty essentials I've been holding off on purchasing in anticipation of price drops. As a Who What Wear beauty editor and proud smart shopper, I'll say the Black Friday/Cyber Monday shopping season is my Super Bowl.
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Nov 27, 2024 | 
whowhatwear.com | Maya Thomas |Maya began freelancing
(Image credit: @daniellejinadu)It's that time of year again! We've reached November, which means beauty lovers will be scoring major deals on skin, hair, makeup, and body essentials over the next few weeks to bring in the New Year in style. One of the biggest beauty retailers I start monitoring long before its savings events is Ulta Beauty, whose Black Friday sale kicked off on November 23 and will last through November 30.
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Nov 26, 2024 | 
whowhatwear.com | Maya Thomas |Maya began freelancing
It's easy to argue that all wedding hairstyles follow a particular equation when it comes to how it will look when paired with a veil, a striking outfit, and a makeup look to match. But how much does hair length play into your wedding-day style? Rather than nixing wedding-day hair looks based on the length of your tresses alone, take this as your sign to dream big and pull together a look based on how you envision yourself heading down the aisle.
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Nov 20, 2024 | 
whowhatwear.com | Maya Thomas |Maya began freelancing
While I don't think it can be officially proven by science, as a baby New Yorker, I'm convinced the New York minute involves hitting the second half of the year at warp speed. I can't believe we've already reached sale season! Limited-time sales are kicking off early this year with Nordstrom's Early Black Friday Deals sales event happening now, in which savvy shoppers can score up to 60% off selected styles from brands through November 21.
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Nov 19, 2024 | 
whowhatwear.com | Maya Thomas |Maya began freelancing
Okay, I'll admit it—I'm a creature of habit and rarely break out of my routine once it's cemented. So when I come across a beauty treatment that's been fully embraced by the people I look to in my life for inspiration (whether that be a family friend or content creator with tutorials I swear by) and I end up questioning why I've never given it a try, I know I'm probably missing out on something big.
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Nov 12, 2024 | 
whowhatwear.com | Maya Thomas |Maya began freelancing
Sometimes, creating the perfect eye shadow look is easier said than done. It's easy to scroll through Pinterest, looking up makeup inspiration for a date night or boozy brunch. The hard part comes when we try to replicate them without the right techniques, products, and plenty of practice.
