Jack Benjamin

5 days ago | uk.themedialeader.com | Jack Benjamin

The Media Leader PodcastWe all get older and with age comes wisdom and, especially today, a whole lot of purchasing power. But the ad industry is appearing to suffer from a severe bout of ageism. According to the latest IPA Agency Census, just 8% of people working in agencies in the UK are over the age of 51. Meanwhile, over-51s account for over 33% of the overall UK workforce and 22% of the information and communication sector.

1 week ago | uk.themedialeader.com | Jack Benjamin

Amazon Ads has launched a set of sponsorship solutions aimed at making it easier for brands to collaborate with Twitch streamers. Twitch Creator Sponsorships will provide streamlined ways for brands to work with streamers without the need to employ an influencer talent agency. Ads can be bought programmatically via Amazon’s demand-side platform (DSP), with activations possible within two weeks.

1 week ago | uk.themedialeader.com | Jack Benjamin

WPP has officially rebranded its media investment arm, GroupM, to WPP Media, a “fully integrated, AI-powered company”. Agencies Mindshare, Wavemaker and EssenceMediacom will “continue to provide clients with dedicated teams as brands within WPP Media, leveraging common capabilities, technology and support functions”, according to a WPP spokesperson. The unit will manage over $60bn in annual media investment across 80 markets.

1 week ago | uk.themedialeader.com | Jack Benjamin

The Media PlanIs it ever too early to think about Christmas? As planners and buyers are already booking ads for the festive season, considering what worked last year is likely to be front of mind. For crisps brand Kettle Chips, 2024 was all about finding a point of differentiation that could tap into passion points among its target audience.

1 week ago | uk.themedialeader.com | Jack Benjamin

Analysis“Making us easy to buy.”Whose goal is that? Netflix EMEA vice-president Damien Bernet? Spotify UK and Northern Europe sales chief Ed Couchman? Reddit CEO Steve Huffman? Comcast Advertising president James Rooke? ITV commercial managing director Kelly Williams? Snap CEO Evan Spiegel? Pinterest CEO Bill Ready? Meta CEO Mark Zuckerberg? Technically, it was Bernet who said that exact quote. But if your answer was all of the above, you’d be equally on the money.