Jack Benjamin

1 week ago | uk.themedialeader.com | Jack Benjamin

Adwanted UK are the audio experts operating at the centre of audio trading, distribution and analytic processing. Contact us for on J-ET, Audiotrack or our RAJAR data engine. To access our audio industry directory, visit audioscape.info and to find your new job in audio visit The Media Leader Jobs, a dedicated marketplace for media, advertising and adtech roles.

1 week ago | uk.themedialeader.com | Jack Benjamin

Barb has begun reporting overnight commercial spot ratings in beta. The TV joint industry currency (JIC) currently reports commercial spot ratings eight days after transmission. It also produces overnight programme logs to generate interim programme ratings, which are then updated after eight days once broadcasters provide their own logs. With this beta launch, Barb will be able to offer overnight ratings of specific commercial spots, rather than only the programmes they ran against.

1 week ago | uk.themedialeader.com | Jack Benjamin

The Media Leader PodcastAlan Rusbridger is one of the UK’s most acclaimed journalists. As editor of The Guardian for 20 years, he oversaw the outlet’s transition into the digital world and landed a Pulitzer Prize for publishing information leaked by Edward Snowdon about the US National Security Agency. Since 2021, he has worked as editor of Prospect, a leading current affairs magazine celebrating its 30th anniversary this year.

2 weeks ago | uk.themedialeader.com | Jack Benjamin

Last week, WPP acquired InfoSum in what the holding group billed as a “major investment” in its AI-driven data offer. What made the data collaboration platform an enticing acquisition target? “The reason we made the decision to acquire it is it’s very consistent with what we’re seeing in terms of demand from clients and also for our strategy for data and technology,” Alex Steers, global chief data officer at WPP’s data and technology subsidiary Choreograph, told The Media Leader.

2 weeks ago | uk.themedialeader.com | Jack Benjamin

The Media Leader InterviewOMG Newcastle MD Pete Coates explains how the group’s 15-month-old branch fits seamlessly into its wider UK network and why northern talent shouldn’t be overlooked. In January 2024, Omnicom Media Group (OMG) planted a stake in Newcastle, opening an office in the city centre that it said would “enable clients to connect with OMG’s industry-leading capabilities across the UK”. Why the expansion into the north east?