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6 days ago | 
uk.themedialeader.com | Jack Benjamin
Over 400 artists and media industry leaders have penned an open letter to UK Prime Minister Keir Starmer ahead of a vote in the House of Lords on Monday over plans to carve out copyright exemptions for AI companies.
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1 week ago | 
uk.themedialeader.com | Jack Benjamin
More than two-fifths (43%) of influencer ads are undisclosed or improperly disclosed, according to a new report from the Advertising Standards Authority (ASA). One-third (34%) of influencers ads have no disclosure at all. Meanwhile 9% of ads had an attempted disclosure label, but the language used “failed to make the commercial nature of the content clear”.
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1 week ago | 
uk.themedialeader.com | Jack Benjamin
Investing in TV “doesn’t fund hate speech, child abuse, eating disorders, porn, terrorism, riots or platforms that damage our kids’ mental health”, Channel 4’s chief commercial officer appealed to brands at an event promoting the broadcaster’s recent Gen Z: Trends, Truth and Trust research.
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1 week ago | 
uk.themedialeader.com | Jack Benjamin
GroupM, speculated to be rebranded to WPP Media, will retain its agency brands as “client service brands” that will house “dedicated client teams”. However, agency brand job titles will be “sunset” to align across the wider group amid consolidation. The Media Leader also understands agencies will no longer operate as distinct business units with separate profit and loss (P&L) statements.
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1 week ago | 
uk.themedialeader.com | Jack Benjamin
Snap has updated a number of its ad solutions to push its Chat feature as the “next frontier” for performance advertising. Sponsored Snaps will now be able to be purchased via Snapchat’s auction system using goal-based bidding. These could include optimising toward purchases, sign-ups or app installs. In addition, Sponsored Snaps can be sent directly via a creator’s handle, allowing brands to more closely partner with chosen influencers via Snapchat’s Chat feed.
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1 week ago | 
uk.themedialeader.com | Jack Benjamin
“The centrality of the website is declining for many brands.”That is one takeaway from a new report by Enders Analysis, presented by CEO and director of publishing and tech Douglas McCabe at the PPA Festival Wednesday morning. “The website itself is no longer the primary destination for consumers as it struggles to meet expectations while AI erodes publisher monetisation,” the report concludes.
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1 week ago | 
uk.themedialeader.com | Jack Benjamin
Adwanted UK are the audio experts operating at the centre of audio trading, distribution and analytic processing. Contact us for on J-ET, Audiotrack or our RAJAR data engine. To access our audio industry directory, visit audioscape.info and to find your new job in audio visit The Media Leader Jobs, a dedicated marketplace for media, advertising and adtech roles.
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1 week ago | 
uk.themedialeader.com | Jack Benjamin
WPP is reportedly rebranding GroupM, its media investment arm, to WPP Media. As first reported by Ad Age, the move is likely to result in layoffs amid a consolidation of GroupM’s individual agency investment teams. Media agencies under GroupM include EssenceMediacom, Wavemaker and Mindshare. Globally, the group employs over 40,000, more than a third of WPP’s staff. A spokesperson for GroupM did not immediately respond to a request for comment.
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1 week ago | 
uk.themedialeader.com | Jack Benjamin
AnalysisThe major global holding groups highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1 in which the global economy began contracting in response to US president Donald Trump’s tariff policies. Publicis Groupe led the way with 4.9% organic growth in Q1. It was followed by 3.4% at Omnicom (although it reports organic revenue differently than its peers, making direct comparisons challenging).
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1 week ago | 
uk.themedialeader.com | Jack Benjamin
The Media Leader PodcastHow do brands keep up with social trends? It’s a perennial question in an era marked by the sheer speed at which social media moves. But as brands continue to lean further and further in to advertising on platforms and with creators, it’s important to understand best practice for driving positive outcomes, especially as metrics like views and impressions become less valuable than building and speaking to online communities.
