The Media Leader

The Media Leader is the top destination for news insights, data, and opinions in the media sector. We are an independent publishing entity under the Adwanted Group, which also owns Mediatel in the UK, SRDS in the US, and OffreMedia in France.

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Fubo unveils new CTV ad format, with Walmart as inaugural sponsor

Sep 9, 2024 | the-media-leader.com | Sabrina Quagliozzi

FuboTV, a leading sports-first live TV streaming platform, has introduced a new Connected TV (CTV) ad format called “The Triple Play,” per a press release. This innovative ad unit offers brands a unique opportunity to showcase their branded video content prominently on Fubo’s highly visible home screen. “The Triple Play” is designed to provide advertisers with a more immersive and engaging experience than traditional TV ad spots.
Google’s antitrust trial over online advertising begins today

Sep 9, 2024 | the-media-leader.com | Sabrina Quagliozzi

U.S. District Judge Leonie Brinkema will preside over the opening arguments in the Justice Department’s antitrust lawsuit against Google, alleging the tech giant has a monopoly on the ad-tech market. This is the second time in less than a year that Google is facing off with federal prosecutors in a courtroom, placing unprecedented U.S. legal pressure on the search giant.
Target embraces pet influencer culture to better connect with customers

Sep 9, 2024 | the-media-leader.com | Sabrina Quagliozzi

Target is launching a new line of pet products called The Cuddle Collab, featuring items designed in collaboration with social media pet influencers. This marks a shift in Target’s marketing strategy, as they tap into the growing creator economy to reach pet owners.
Havas Media expands Boost initiative to support north west

Sep 8, 2024 | the-media-leader.com | Maria Iu

Havas Media Network has relaunched its Havas Boost initiative in the UK that seeks to drive change in the industry and wider society. The scheme first launched in 2021 to support entrepreneurs from less advantaged backgrounds. This year, Havas has expanded it to encompass three “streams”: Business, Talent and Charity. Notably, it will be focused on the north-west region of England. It is supported by the Greater Manchester Chamber of Commerce.
CMA suggests Google has abused dominant positions in adtech

Sep 6, 2024 | the-media-leader.com | Jack Benjamin |Maria Iu

An investigation by the Competition & Markets Authority (CMA) provisionally ruled that Google has abused its dominant positions in open-display adtech, potentially harming “thousands” of UK publishers and advertisers. In a statement of objections issued to Google on Friday, the CMA acknowledged that the vast majority of publishers and advertisers are using Google’s services to both buy and sell advertising space.
Roku makes UK retail media move with Currys tie-up

Sep 6, 2024 | the-media-leader.com | Maria Iu

TV platform Roku has announced a connected TV (CTV) partnership Currys Connected Media, the retail media arm of the electronics retailer. In a first for Roku UK, Currys and its partner brands will be able to access Roku’s ad inventory, starting with video ads. There are plans to expand to other ad formats. Currys Connected Media launched at the end of 2023 to enable partner brands to leverage the retailer’s first-party data.
Tech billionaire Larry Ellison to control Paramount

Sep 6, 2024 | the-media-leader.com | Sabrina Quagliozzi

Software billionaire Larry Ellison will assume control of Paramount Global, the parent of CBS, after a group led by his son David completes the purchase of the Redstone family’s stake in the historic film and TV studio. According to a regulatory filing first reported by Bloomberg, the $8 billion deal will see Larry Ellison, who reportedly put up more than $6 billion for the deal, own 77.5% of National Amusements, Paramount’s controlling shareholder.
Don’t get rid of humans yet: Reflections on Matalan’s AI radio ads

Sep 5, 2024 | the-media-leader.com | Matt Hopper

While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling. Last week, The Media Leader highlighted a groundbreaking moment in the world of audio advertising: the launch of Matalan radio ads created entirely by AI. This innovative approach generated a lot of buzz, showcasing the potential of AI to create advertising content quickly and efficiently.
Media Distillery launches video preview solution to aid content discovery

Sep 5, 2024 | the-media-leader.com | Maria Iu

Media Distillery, the video user experience optimisation platform, has rolled out an AI-based solution to boost content discovery. Preview Distillery utilises AI tools, such as scene detection and content segmentation as well as machine learning, to automatically create short clips from live broadcast and on-demand video content. It generates previews in near-real time and is fully automated, without the need for human intervention such as editing.
Advertisers upbeat on 2024 spending, retail media soars

Sep 5, 2024 | the-media-leader.com | Sabrina Quagliozzi

Advertisers are feeling bullish about the rest of 2024, according to an update to the 2024 Outlook Study released today by the Interactive Advertising Bureau (IAB). The study found that media buyers are revising their ad spend projections upwards, with a projected increase of 11.8% for the year, compared to the 9.5% forecast in November 2023.