Jack Hallauer

Video game developer EA was trying to get involved with users on Reddit, however, their response was pretty tone deaf to what the community was asking for, and their post is now the most downvoted post on the website with almost 700,000 downvotes. #JRN339 #Chapter10 https://t.co/YF8mNpXQsr

Live streaming was very popular in late 2015 and early 2016 with services such as Periscope, Meerkat Facebook live, however, in my personal use of social media, there has been a steep decline in live streamed content. #JRN339 #Chapter9

The use of location services in social media apps is another example of ways people can filter content in an media landscape that is extremely saturated. #JRN339 #Chapter9

Mastering twitter is key to getting the attention of people in my generation. In general, we use twitter way more than Facebook. This is why for our group project I plan to focus on the Trevor Project’s twitter engagement. #JRN339 #Chapter7

“An algorithm … to rank content to decide what is seen in social media feeds.” Algorithms have made social media less personal and made it harder for people to naturally gain popularity. In a sense, they have made social media less social. #JRN339 #Chapter7

This tweet is a perfect example of native advertising. Most people wouldn’t even notice this was an ad when scrolling through their timeline. It simply resembles a normal tweet. #JRN339 #Chapter6

Xbox @Xbox

Summer at the watering hole. Hoonigans are everywhere. Discover Great Britain in Forza Horizon 4.

Attention Economics deals with trying to get customers to consume advertising and PR info in today’s crowded media landscape. #JRN339 #Chapter6 https://t.co/RaUwT8WfrV

Modern day marketers use a process called ethnography to gain a deeper understanding on how customers participate in things or what customers are immersed in. #JRN339 #Chapter5

"In a way, big ideas today have to be bigger." #JRN339 If your social media campaigns don't capture the attention of the audience, maybe an idea that is more involved. #Chapter5 https://t.co/k8lhaJo7GS