Jack Lumb

London

Editor at Golf Today Magazine

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Articles

History of Gut Altentann Golf Club: Host of the 2025 Austrian Alpine Open

1 week ago | golftoday.co.uk | Jack Lumb

Gut Altentann Golf Club HistoryTucked into the peaceful countryside near Salzburg, Gut Altentann Golf Club holds quite a past—one where centuries of history blend seamlessly with the spirit of the game. The story goes all the way back to 1243, when the estate—then known as “von Tann”—was first mentioned as a fortified castle. It sat on the front lines of medieval power struggles between Bavarian and Salzburg nobles.
Golf in Sri Lanka: Wild Adventures and Idyllic Golf with Shangri-La

3 weeks ago | golftoday.co.uk | Jack Lumb

Sri Lanka might not be the first destination that comes to mind for a golf holiday, but it absolutely deserves a spot on your radar. While the Algarve or Spain are natural go-to choices, why not venture a little further afield? In Sri Lanka, you can pair your rounds of golf with a safari adventure, five-star spa treatments, and an idyllic setting perfect for some real downtime. Golf Today was invited to Sri Lanka to discover what this island, rich in wildlife and culture, had to offer.
Vilamoura Golf: The No-Brainer Golf Getaway

1 month ago | golftoday.co.uk | Jack Lumb

Vilamoura is a hot spot for golfing holidays. With its warm summers, picturesque courses, and vibrant nightlife, it attracts avid players from around the world. Located between Faro and Albufeira on Portugal’s south coast, it’s easily accessible from the UK and doesn’t cost an arm and a leg for a week’s holiday, which is always a plus. With a bustling marina lined with bars and restaurants, plus the sandy Vilamoura Beach, it’s an ideal holiday spot for golfers, couples, groups, and families.
OGIO brings summer vibes with its first Sunday-style pencil bag

1 month ago | golftoday.co.uk | Jack Lumb

OGIO, the award-winning global leader in bag design and manufacturing since 1987, has launched it’s “OCIO 2025 Funday Stand Bag” amongst its golf-bag portfolio – a Sunday-Style pencil bag perfect for that more relaxed weekend round or that quick 9 holes after work.
Stromberg backs rising stars with Clutch Pro Tour partnership

2 months ago | golftoday.co.uk | Jack Lumb

Trailblazing golf apparel brand Stromberg has announced its exclusive partnership with the Clutch Pro Tour, becoming the official apparel partner for the 2025 season. This landmark partnership reinforces Stromberg’s commitment to supporting the next generation of professional golfers in the UK. Stromberg is set to provide branded apparel for Clutch Pro Tour staff, as well as offering annual clothing sponsorship deals to the top-performing athletes.
Seed’s new line targets better putting

2 months ago | golftoday.co.uk | Jack Lumb

Seed Golf has launched the SYNCR, a new alignment device variant of its popular SD-15 ‘The Country Mile’ ball designed to address a player’s putting and reduce the number of strokes taken on greens. Unlike many alignment products, the SYNCR’s design spans the entire circumference of the ball to aid putting from any situation. As the ball rolls, this line creates a visual affirmation of the putt’s trajectory, offering the golfer immediate visual feedback.
Toptracer releases virtual competition on Old Course Reversed at St Andrews Links

2 months ago | golftoday.co.uk | Jack Lumb

Toptracer, the world’s number one range technology and official range technology of The Home of Golf, announces an exclusive competition taking place at its partner ranges around the globe featuring the Old Course Reversed from April 2 – 30. In the 19th century, as standardized golf course routings emerged, the original Old Course at St Andrews’ 18-hole routing was typically played in a clockwise direction, starting from the current first tee and finishing at the current 17th green.
UK & European Golf: A Tradition Abandoned by the DP World Tour

Feb 19, 2025 | golftoday.co.uk | Jack Lumb

The European Tour, once a proud cornerstone of global golf, has been slowly transformed in front of our eyes. Its amalgamation with Dubai/Middle East entities and, more recently, the PGA of America, promised mutual benefit. Instead, it buried the European Tour we knew and loved under the banner of the DP World Tour. Leading this transformation was Keith Pelley, who served as CEO of the European Tour from 2015. Under his tenure, the tour drifted far from its European roots.
Mizuno releases the JPX 925 Forged & JPX 925 Forged Black: Redefining Forged Iron Performance

Jan 6, 2025 | golftoday.co.uk | Jack Lumb
The Big Easy brings iconic Els Club to Europe as the Algarve's first private golf club

Dec 5, 2024 | golftoday.co.uk | Jack Lumb

Four-time Major champion and former World No.1, Ernie Els, is introducing his prestigious Els Club brand to Europe for the first time. Partnering with Arrow Global, Els will bring an entirely new level of luxury and exclusivity to the Algarve with the launch of The Els Club Vilamoura, set to open in the summer of 2025. This groundbreaking venture marks the Algarve’s first private members’ golf club, setting a new benchmark for world-class amenities in the region.