Jack Lumb

2 weeks ago | golftoday.co.uk | Jack Lumb

OGIO, the award-winning global leader in bag design and manufacturing since 1987, has launched it’s “OCIO 2025 Funday Stand Bag” amongst its golf-bag portfolio – a Sunday-Style pencil bag perfect for that more relaxed weekend round or that quick 9 holes after work.

2 weeks ago | golftoday.co.uk | Jack Lumb

Trailblazing golf apparel brand Stromberg has announced its exclusive partnership with the Clutch Pro Tour, becoming the official apparel partner for the 2025 season. This landmark partnership reinforces Stromberg’s commitment to supporting the next generation of professional golfers in the UK. Stromberg is set to provide branded apparel for Clutch Pro Tour staff, as well as offering annual clothing sponsorship deals to the top-performing athletes.

2 weeks ago | golftoday.co.uk | Jack Lumb

Seed Golf has launched the SYNCR, a new alignment device variant of its popular SD-15 ‘The Country Mile’ ball designed to address a player’s putting and reduce the number of strokes taken on greens. Unlike many alignment products, the SYNCR’s design spans the entire circumference of the ball to aid putting from any situation. As the ball rolls, this line creates a visual affirmation of the putt’s trajectory, offering the golfer immediate visual feedback.

2 weeks ago | golftoday.co.uk | Jack Lumb

Toptracer, the world’s number one range technology and official range technology of The Home of Golf, announces an exclusive competition taking place at its partner ranges around the globe featuring the Old Course Reversed from April 2 – 30. In the 19th century, as standardized golf course routings emerged, the original Old Course at St Andrews’ 18-hole routing was typically played in a clockwise direction, starting from the current first tee and finishing at the current 17th green.

2 months ago | golftoday.co.uk | Jack Lumb

The European Tour, once a proud cornerstone of global golf, has been slowly transformed in front of our eyes. Its amalgamation with Dubai/Middle East entities and, more recently, the PGA of America, promised mutual benefit. Instead, it buried the European Tour we knew and loved under the banner of the DP World Tour. Leading this transformation was Keith Pelley, who served as CEO of the European Tour from 2015. Under his tenure, the tour drifted far from its European roots.