Jack Neff
Editor-at-Large at Ad Age
Editor at large for Ad Age. Views here are my own, except for retweets and sarcasm. I have no NFTs to sell you. Also follow me on Threads @jack_neff
Articles
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1 week ago |
adage.com | Jack Neff
In an ad tech market rife with complexity and potential for self-dealing, Horizon Media is taking what it bills as a more transparent approach.
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2 weeks ago |
adage.com | Jack Neff
We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.
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2 weeks ago |
adage.com | Jack Neff
This story is part of Ad Age‘s data series leading up to the Data-driven Marketing Playbook on May 22 in New York. Get your ticket today.
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2 weeks ago |
adage.com | Jack Neff
Meta is providing data on what retail media networks pay for advertising on its properties, at least to some advertisers—instituting new rules that will require that data be made widely available from retailers by next February.
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1 month ago |
adage.com | Jack Neff
Known is known for more than data and analytics, given that it’s also No. 3 on the Ad Age 2024 A-List. But data and insights have been at the heart of the agency from its inception four years ago, when data and analytics shop Schireson Associates was part of a three-way merger with creative, strategy and social shops.
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RT @Pezmeister1: Chocolate lava ad after the pottytunity ad is far from ideal timing. #SuperBowl
RT @mediagazer: A survey of US advertisers and agencies: 49% said alternative currencies were just as effective as Nielsen and 36% said the…
So how should the Bengals use their first overall draft pick in April?
