Jack Neff

Cincinnati, United States

Editor-at-Large at Ad Age

Editor at large for Ad Age. Views here are my own, except for retweets and sarcasm. I have no NFTs to sell you. Also follow me on Threads @jack_neff

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Articles

How Known’s data, insights and AI drive growth for agency and clients alike

1 week ago | adage.com | Jack Neff

Known is known for more than data and analytics, given that it’s also No. 3 on the Ad Age 2024 A-List. But data and insights have been at the heart of the agency from its inception four years ago, when data and analytics shop Schireson Associates was part of a three-way merger with creative, strategy and social shops.
Samsung joins measurement consortium, but its role remains unclear

1 week ago | adage.com | Jack Neff

Samsung Ads has agreed to join the U.S. Joint Industry Committee, bringing the largest TV manufacturer in the U.S. and globally to a body made up heavily of TV-centric media players and agency holding companies.
TV measurement transparency under scrutiny: CIMM East takeaways

1 week ago | adage.com | Jack Neff

Key takeaways from the Coalition for Media Measurement East conference in New York.
Walmart Connect’s first Vizio play— bringing CTV inventory to retail advertisers

1 week ago | adage.com | Jack Neff

Walmart is laying out its strategies for TV brand Vizio, which it acquired in 2024.
Sam’s Club launches creative and media review

2 weeks ago | adage.com | Brian Bonilla |Jack Neff |Ewan Larkin

Sam’s Club is reviewing its creative and media accounts.
Nielsen’s patent lawsuit against VideoAmp dismissed

2 weeks ago | adage.com | Jack Neff
Nielsen sues VideoAmp again, just days after previous case was dismissed

3 weeks ago | adage.com | Jack Neff

Ad Measurement New suit covers VideoAmp’s recent move to use mobile phones to measure out-of-home audiences Gift Article URL copied to clipboard! × READ THIS NEXT Nielsen’s patent lawsuit against VideoAmp dismissed There’s a new lawsuit in Nielsen’s patent fight with VideoAmp. Credit: Ad Age Nielsen didn’t wait long to revive its patent fight with VideoAmp. Just two days after a federal court dismissed its initial lawsuit, the measurement giant filed a new one on April 2 in Delaware. The...
Ad tech under renewed pressure as senator calls out bot-driven media waste

3 weeks ago | adage.com | Jack Neff

Digital Marketing & Ad Tech News Questions include whether companies disclosed a lack of key DSP data to block bots Gift Article URL copied to clipboard! × READ THIS NEXT Yahoo names new chief marketing officer Senator Mark Warner wants answers from ad tech platforms and measurement vendors Credit: Kent Nishimura/Bloomberg A new call from Capitol Hill is putting ad tech accountability under the microscope—again. Sen. Mark Warner (D-Virginia) is calling on the Justice Department and Federal...
ISpot signs Paramount as first user of new TV outcomes measurement platform

4 weeks ago | adage.com | Jack Neff

Ad Measurement Paramount buyers can use third-party or their own measures in iSpot platform Gift Article URL copied to clipboard! × READ THIS NEXT ANA’s cross-media venture hires Google and VideoAmp vets, nears TV measurement deal ISpot bills its Outcomes at Scale as the industry’s first business outcomes solution that can deliver attribution for video ads persistently at scale. Credit: Ad Age composite of company logos ISpot is launching a new cross-platform outcomes measurement platform...
How probe of ads on child porn is sparking transparency, ad tech reforms and refunds

1 month ago | adage.com | Jack Neff

Digital Marketing & Ad Tech News Adayltics report and senators’ probe prompt refunds and reforms, but critics see a need for more Gift Article URL copied to clipboard! × READ THIS NEXT Why brands are rethinking TikTok’s casual style for more polished social strategy Advertisers and others weigh in on the challenging situation and what remains to be done. Credit: Getty Images Google issued a rare repayment to advertisers following Adalytics’ report on ads appearing alongside child sexual abuse...