Jack Neff
Editor-at-Large at Ad Age
Editor at large for Ad Age. Views here are my own, except for retweets and sarcasm. I have no NFTs to sell you. Also follow me on Threads @jack_neff
Articles
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3 weeks ago |
adage.com | Jack Neff
Few brands are better known in the U.S. than Walmart, which gets more than 150 million shoppers through its stores or app weekly. But on the theory that many people really don’t know Walmart as it exists today, the retail giant is launching a new campaign and tagline: “Walmart: Who knew?”
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3 weeks ago |
adage.com | Jack Neff
Walmart’s retail media business is booming but behind the scenes, some top advertisers are pulling back. Frustrated by rising price tags, limited ROI transparency and aggressive asks for year-over-year spending increases, a growing number of marketers are backing out of deals with the nation’s biggest retailer—risking their visibility with a company that controls over a fifth of the U.S. grocery market.
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1 month ago |
adage.com | Jack Neff
In an ad tech market rife with complexity and potential for self-dealing, Horizon Media is taking what it bills as a more transparent approach.
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1 month ago |
adage.com | Jack Neff
We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.
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1 month ago |
adage.com | Jack Neff
This story is part of Ad Age‘s data series leading up to the Data-driven Marketing Playbook on May 22 in New York. Get your ticket today.
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Jimmy Fallon is this year's Walmart show host, opening with an original song that includes the line, "Walmart it's No. 1, so suck it Target." And he's learned what EDLP means.
I think The Killers may be the best of Walmart opening acts over the years. https://t.co/yoiXpi8D7W
Haven't posted here for a while, but it's #WMT2025, the Associates Show, and, well, gotta love the Elon-Donald fun, so may be around here this morning.
