Jacob Bourne

1 month ago | emarketer.com | Jacob Bourne

Millennials remain the strongest wearables adopters. Half of the generation’s internet users are expected to use smart wearables by 2028. Their combination of buying power and comfort with technology continues to make them fertile ground for growth. Gen Z is rapidly closing the adoption gap, on track to surpass Gen X users by 2028. The shift is driven by Gen Z's increasing disposable income as they enter the workforce, coupled with their enthusiasm for emerging technologies and AI-enabled features.

2 months ago | emarketer.com | Jacob Bourne

There’s a revealing disconnect in consumer attitudes toward AI advertising. While 65% express discomfort with AI-generated ads, the same percentage expect brands to adopt the technology. This acknowledgement of AI's inevitability despite personal qualms suggests that the default consumer reaction is skeptical acceptance. Concerns about AI advertising reflect broader societal worries about the technology's impact.

Jan 7, 2025 | emarketer.com | Jacob Bourne

Leading organizations are applying the transformative power of digital twins. By mirroring real-world systems in real time, digital twins enable sophisticated simulations of consumer behavior, marketing channels, and organizational processes. For example, Coca-Cola Company is leveraging the technology, combined with AI, to simulate marketing scenarios and consumer responses. GenAI is catalyzing digital twin adoption across several sectors.

Nov 14, 2024 | emarketer.com | Jacob Bourne

The evolution of connected car technology is driven by consumer expectations for seamless digital experiences. Drivers are willing to pay for advanced connectivity, though significant gaps remain between consumer demands and current capabilities. Safety leads demand. Consumers rank advanced security features as their top priority for connected vehicles and are willing to pay for such features over convenience and entertainment features. EV drivers set the pace.

Oct 20, 2024 | emarketer.com | Jacob Bourne

There’s an early mover advantage in generative AI (genAI) for advertising and media strategy. A Duke University/Deloitte survey of marketing leaders conducted in Q1 found that genAI was used only 7% of the time in marketing activities. But respondents reported that the technology had already boosted sales productivity by an average of 5.1%, improved customer satisfaction by an average of 6.1%, and reduced marketing costs by an average of 7.0%.