Jacob Granger

6 days ago | journalism.co.uk | Jacob Granger

Credit: Mousetrap Media / Frank Noon In a nutshell: News organisations are shifting from thinking about "audiences" to "communities," recognising that community-driven engagement requires understanding specific needs beyond just data metrics Different communities (geographic, identity-based, or experience-based) have distinct information needs - local communities often seek pride and positive stories, LGBTQ+ communities need validation and representation, and neurodiverse communities need...

1 week ago | journalism.co.uk | Jacob Granger

News podcasts are an incredible opportunity to discover and develop new audiences. Far from being just a standalone digital product, podcasts can drive growth across your entire digital media business. Chris Stone, head of video and podcasts at the New Statesman, has led podcast businesses for over 12 years, with previous roles at the London Standard and the Telegraph.

2 weeks ago | journalism.co.uk | Jacob Granger

Credit:  Joshua Bratt / BBC Naja Nielsen spent six years at the BBC as digital director, where she led the newsroom's digital journalism through the pandemic, the invasion of Ukraine, the Israel-Hamas war and the UK and US elections. She also oversaw changes to the newsapp, BBC's launch on TikTok, news formats for election voters, the analysis section BBC In Depth and an overall push towards serving the needs of digital audiences.

2 weeks ago | journalism.co.uk | Jacob Granger

Credit: Photo by abdullah ali on Unsplash A new report by the Reuters Institute for the Study of Journalism provides a detailed breakdown of the state of the UK journalism industry, based on a representative survey of 1,130 UK journalists. Journalism.co.uk looks at the 10 key themes and revelations. Women and ethnic minorities facing ageism Big picture: Many of the diversity findings make for familiar reading.

3 weeks ago | journalism.co.uk | Jacob Granger

And check out the Journalism.co.uk podcast on Apple Podcasts and SpotifyLast week, we were in sunny Athens attending the IQ Media Conference, hearing all about what the future of digital journalism holds for us. No surprises here - a prominent theme was AI: how it is reshaping how stories are found, whom they reach, and even what we think journalism is. And in this week's episode, we have all those highlights and takeaways for you.