Marcela Kunova's profile photo

Marcela Kunova

Brighton

Editor at https://t.co/ZRN4fbEyk9 @journalismnews. Also organising @newsrewired. Tip me on media news

Articles

  • 1 month ago | journalism.co.uk | Marcela Kunova

    Last year, award-winning journalist Will Hayward made a career move that many dream of - he left his full-time role at Reach plc's title Wales Online to grow his Substack side hustle. More than 5,000 subscribers are now following his essential reporting on Welsh politics and current affairs. Will spoke with Journalism.co.uk about his journey. First-name basisThe Will Hayward newsletter - a name he would not choose if starting again - has grown thanks to its deeply personal nature.

  • 2 months ago | journalism.co.uk | Marcela Kunova

    Get ready for a day of inspiration and practical insights at the upcoming Newsrewired conference, where the brightest minds in media will gather to tackle the most exciting challenges in digital journalism today. Whether you are looking to revamp your revenue strategy or explore cutting-edge editorial approaches, this event offers valuable takeaways for everyone in the news ecosystem. The day kicks off with The Sun's digital director Will Payne delivering a thought-provoking keynote address.

  • 2 months ago | journalism.co.uk | Marcela Kunova

    British journalists are finding it increasingly difficult to access government information, according to new research by Jingrong Tong at the School of Journalism, Media and Communication, University of Sheffield, revealing a troubling trend of secrecy across both central and local authorities. In a series of interviews with journalists from across the United Kingdom, Tong found that Freedom of Information (FOI) requests are facing unprecedented delays, rejections and obstruction.

  • 2 months ago | journalism.co.uk | Marcela Kunova

    Credit: Angela Caitlin/Courtesy Greater Govanhill The UK’s local news landscape faces a crisis that demands a creative solution. The Local News Commission's new comprehensive report, written on its behalf by the Public Interest News Foundation (PINF), came up with some well-thought-through recommendations for regenerating local journalism - and a figure needed to make it happen. Quantifying the challengeThe current state of local news is bleak.

  • 2 months ago | journalism.co.uk | Marcela Kunova

    In today's digital media landscape, understanding what readers actually want has become essential for newsroom survival. A new report by FT Strategies and editorial analytics provider smartocto outlines how the user needs model can help news organisations create more relevant content that resonates with audiences and drives revenue. What is the user needs model? The model categorises why people consume news into eight distinct needs across four angles.

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Marcela Kunova
Marcela Kunova @MarcelaKunova
2 Apr 25

RT @newsrewired: 1/5 - Newsrewired is only six weeks away. As April and May are stuffed with conferences, we decided to focus on four essen…

Marcela Kunova
Marcela Kunova @MarcelaKunova
30 Oct 24

RT @nathanhassett__: I still have notifications on for @themediamentor so this was a surreal one to see pop up! Thanks to @MarcelaKunova f…

Marcela Kunova
Marcela Kunova @MarcelaKunova
12 Sep 24

We need to enter this battle with the same tools, and even superior, to the tech giants, to produce better and more unique content, says Trond Sundnes of DN Media Group at the #FutureMediaTechConference https://t.co/GeG36P6Hw1