Marcela Kunova

2 weeks ago | journalism.co.uk | Marcela Kunova

Get ready for a day of inspiration and practical insights at the upcoming Newsrewired conference, where the brightest minds in media will gather to tackle the most exciting challenges in digital journalism today. Whether you are looking to revamp your revenue strategy or explore cutting-edge editorial approaches, this event offers valuable takeaways for everyone in the news ecosystem. The day kicks off with The Sun's digital director Will Payne delivering a thought-provoking keynote address.

3 weeks ago | journalism.co.uk | Marcela Kunova

British journalists are finding it increasingly difficult to access government information, according to new research by Jingrong Tong at the School of Journalism, Media and Communication, University of Sheffield, revealing a troubling trend of secrecy across both central and local authorities. In a series of interviews with journalists from across the United Kingdom, Tong found that Freedom of Information (FOI) requests are facing unprecedented delays, rejections and obstruction.

1 month ago | journalism.co.uk | Marcela Kunova

Credit: Angela Caitlin/Courtesy Greater Govanhill The UK’s local news landscape faces a crisis that demands a creative solution. The Local News Commission's new comprehensive report, written on its behalf by the Public Interest News Foundation (PINF), came up with some well-thought-through recommendations for regenerating local journalism - and a figure needed to make it happen. Quantifying the challengeThe current state of local news is bleak.

1 month ago | journalism.co.uk | Marcela Kunova

In today's digital media landscape, understanding what readers actually want has become essential for newsroom survival. A new report by FT Strategies and editorial analytics provider smartocto outlines how the user needs model can help news organisations create more relevant content that resonates with audiences and drives revenue. What is the user needs model? The model categorises why people consume news into eight distinct needs across four angles.

1 month ago | journalism.co.uk | Marcela Kunova

Credit: Frank Noon/Mousetrap media. Carly Steven, global head of SEO at MailOnline, speaking at the Newsrewired conference. Search engines and audience behaviours are changing so quickly that what worked yesterday might be completely useless today. Speaking at the Emerging Tech Network event, Carly Steven, global head of SEO at MailOnline said that in two decades she worked in the industry, online publishing has never felt this volatile and disrupted.