Jacob Musselman

Indiana, Indianapolis

Photographer at Freelance

News and Digital Editor at North American Hardware and Paint Association

Indy-area freelance photographer. Open for assignment around Indiana.

Articles

Aubuchon Acquires 130th Store - Hardware Retailing

5 days ago | hardwareretailing.com | Jacob Musselman

Home » Industry News » Aubuchon Acquires 130th Store Industry News The Aubuchon Company has agreed to purchase two Wolf Family Hardware stores, owned by Chris Wolf, in Woodbury and Watertown, Connecticut.
5 Vintage-Inspired Home Products Customers Will Love - Hardware Retailing

5 days ago | hardwareretailing.com | Jacob Musselman

Searches for various vintage styles have increased drastically over the last year, according to the 2025 U.S. Houzz Emerging Summer Trends Report. Searches for vintage bathroom vanities increased 313% year over year, vintage china cabinets and hutches increased 181%, vintage living room searches increased 104% and vintage kitchens increased 71%. To stay on trend, Hardware Retailing recommends stocking these vintage home furnishings.
Hot Products – June 4, 2025 - Hardware Retailing

5 days ago | hardwareretailing.com | Jacob Musselman

Spray Adhesives (SPONSORED)Versatile, strong, durable—the 3M™ Super 77™ Multi-Surface Super Strength, 3M™ Max Strength Contact Adhesive Spray 90, and 3M™ Corner Bead Spray Adhesive Spray 61 for drywall provide strong, permanent bonds on a variety of surfaces. Containing less Volatile Organic Compounds (VOCs) than previous 3M sprays of the same name, these adhesives are the perfect blend of innovation and performance.
How Do You Measure Up?: Independent Retailer Index - Hardware Retailing

6 days ago | hardwareretailing.com | Jacob Musselman

Understanding how independent home improvement operations are performing throughout the year helps other retailers in the channel compare themselves to their peers and use that data to make improvements to their operations. Since 2022, the North American Hardware and Paint Association has partnered with The Farnsworth Group to produce the Independent Retailer Index, which tracks key performance metrics quarterly.
The Decking Difference: 3 Best Practices for Nailing Down the Customer Experience in Decking and Railing - Hardware Retailing

6 days ago | hardwareretailing.com | Jacob Musselman

Having a well-organized, customer-focused display can make all the difference for the decking and railing category. At Budget Home Supply in Longmont, Colorado, the decking and railing category displays how attention to detail—on the salesfloor and behind the scenes—can meet customer needs.
Loyalty Evolution: Key Findings From Deloitte’s Latest Loyalty Survey - Hardware Retailing

6 days ago | hardwareretailing.com | Jacob Musselman

Understanding consumer behaviors and preferences is crucial for driving a valuable loyalty program. When offering financial rewards, consumers look for personalized, flexible and digital-centric loyalty programs. Adapting your store’s loyalty program to shift with customer preferences is essential for keeping programs valuable for both the consumer and your company and these insights from Deloitte’s 2024 Consumer Loyalty Survey can guide your strategy.
Build Your Strategy: 5 Ways to Maximize Sales Opportunities in Decking - Hardware Retailing

6 days ago | hardwareretailing.com | Jacob Musselman

Home » Category » Build Your Strategy: 5 Ways to Maximize Sales Opportunities in Decking Category, Outdoor Living Provided by the Home Improvement Research Institute Decking remains a high-potential category as homeowners continue investing in outdoor spaces, especially for independent building material retailers. Research from the Home Improvement Research Institute (HIRI) highlights buyer preferences and behaviors that can guide smarter sales strategies. Here are five data-backed ways to...
Trusted Tools: 2 Retailers Boost Margins in the Applicators Category

6 days ago | pdrmag.com | Jacob Musselman

The applicator category involves more than just selling brushes and rollers, it’s an opportunity to build trust, demonstrate expertise and boost your margins. At Golden State Paint in Salinas, California, andThe Paint Factory in Bozeman, Montana, applicators are front and center, serving both pro and DIY customers. Applicators are high-margin items and, when paired with employee expertise, can be a high-performing category.
Brushing Up Sales: How Independent Retailers Can Win in Paint Applicators

6 days ago | pdrmag.com | Jacob Musselman

Provided by the Home Improvement Research InstitutePainting is a consistent top project for homeowners, making applicators a high-turn opportunity for independent retailers. These insights from the Home Improvement Research Institute (HIRI) can guide stronger sales strategies in the paint category.
Father’s Day Spending to Reach New High - Hardware Retailing

1 week ago | hardwareretailing.com | Jacob Musselman

Father’s Day is around the corner, and spending is expected to reach a record $24 billion this year, according to the annual Father’s Day survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. The new high exceeds last year’s figure of $22.4 billion and exceeds the previous record of $22.9 billion in 2023.