James Forr

Dec 2, 2024 | medium.com | James Forr

A Q&A with Dr. Sarah Whitley from the University of Georgia about how our mood can affect clickthrough rates when shopping onlineJames Forr·FollowPublished inOlson Zaltman·5 min read·--US advertisers spend more than $100 billion a year on paid search ads, but in some ways it is an area that still isn’t well understood. Researchers are still trying to figure out what prompts a consumer to click on one ad but ignore another.

Jun 19, 2024 | medium.com | James Forr

When we are beaten down, we want to lash out. It usually isn't physical or even visible. We might not even know we're doing it. But, in fact, we often use brands to reassert our strength when coping with defeat. In an article in the Journal of Marketing Research titled, Niusha Jones and her co-authors Blair Kidwell and Anne Hamby suggest that failure can make us more likely to purchase brands that are perceived as aggressive and masculine.

Feb 17, 2024 | medium.com | James Forr

A Q&A with Lan Anh Ton from Texas Christian University about what package designs say about the product insideThey say the clothes make the person. Similarly, the packaging can make the product. Lan Anh Ton is Assistant Professor of Marketing at TCU’s Neeley School of Business. In this Q&A, we discuss her research, recently published in the Journal of Marketing, on simple vs. complex package designs.

Nov 10, 2023 | mediapost.com | James Forr

by James Forr , Op-Ed Contributor, 24 minutes agoShallow research and aimless messaging have put Democrats -- and democracy -- in jeopardy. In late November 2018, I visited Washington for an appointment with one of the grandimperial poohbahs of Democratic strategy. My mission: to open his eyes to modern ways of understanding and influencing voters, many of whom had drifted away from the party and couldn’t relate toits values.

Jul 9, 2023 | medium.com | James Forr

I was thinking of your book last weekend when I was on the highway. I'm in the left lane. And there's a road sign, "Left lane closed one mile ahead." I did what most other people on the road do, the socially acceptable thing, which is to merge into the right lane as quickly as possible. So we're all puttering along in the right lane for a few seconds. And then, inevitably, here's one or two people in the left lane, flying by at, like, 80 miles an hour.