James Hartford

Asheville

Editorial Director at SGB Magazine

Enjoying life on the Blue Ridge

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Articles

Flojos Appoints Christian Lass Director of Sales, Builds Out U.S. Sales Team

3 weeks ago | sgbonline.com | James Hartford

Flojos has appointed beach lifestyle market veteran Christian Lass as its new director of sales and he reportedly hit the ground running, bringing in a skilled team of veteran sales reps within his first month. The company said this strategic hire comes as it accelerates its expansion across key national retail channels and builds a robust sales team to support long-term growth.
Nike’s Design and Innovation Chief John Hoke to Retire in the Fall

1 month ago | sgbonline.com | James Hartford

When the market suggests that your lack of innovation is one of the biggest issues with your brand, you can probably expect that your innovation chief is in trouble. With a new Nike brand president appointed early in May and the brand’s VP of footwear promoted to EVP and chief innovation, design and product officer, the current chief innovation officer with decades with the brand clearly has a plan to depart.
Allbirds Inks Two New Distribution Agreements

1 month ago | sgbonline.com | James Hartford

Allbirds, Inc. has signed distribution agreements for multiple countries in Central America, South America and the Iberian Peninsula, further expanding the company’s global presence. Effective this spring, Kiwi Life Group has now become the exclusive Allbirds distributor in Central America, the Caribbean, Chile and Colombia, and Trendy King became the exclusive Allbirds distributor in Spain and Portugal.
Johnson Outdoors Sees U.S. Manufacturing Helping in Trump Tariff World

1 month ago | sgbonline.com | James Hartford

Johnson Outdoors Inc. is reporting that total company net sales in the second quarter ended March 28 declined 4 percent to $168.3 million, compared to $175.9 million in the prior-year second fiscal quarter. Fishing revenue decreased 3 percent due to continued market and macroeconomic dynamics affecting consumers. Camping & Watercraft Recreation sales were down 12 percent, with growth in Jetboil partially offsetting the declines in Watercraft and the exit of the Eureka! business.
Revelyst Transitions President Role at Precision Sports Technology Platform

2 months ago | sgbonline.com | James Hartford

Revelyst Inc., the parent of the Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, and Simms Fishing brands owned by Strategic Value Partners, LLC, is shuffling the C-Suite at its San Diego-based Precision Sports Technology segment. The platform includes the company’s golf technology brands, including Foresight Sports, Bushnell Golf and PinSeeker.
EXEC: BRP Inc. Divests More Marine Assets, Selling Quintrex, Stacer and Savage Brands

2 months ago | sgbonline.com | James Hartford

BRP Inc., the parent of the Ski-Doo and Lynx powersports brands, has entered into a definitive agreement to sell 100 percent of the outstanding shares of Telwater Pty, Ltd. to Yamaha Motor Australia Pty Ltd., a subsidiary of Yamaha Motor Co., Ltd. The acquirer has reportedly been established in the region since 1983 and is said to be a key player in Australia’s boat industry.
EXEC: Allbirds Beats Estimates on Top-Line Decline, Shrinks Net loss

Mar 12, 2025 | sgbonline.com | James Hartford

Allbirds, Inc. CEO Joe Vernachio stepped into the company’s leadership role a year ago with a mission to rebuild the company for future growth and profitability. “Over the past year, we’ve made real progress, strengthening our operating model, bringing together a team of experienced, talented and motivated people, and most importantly, reigniting our product and marketing engine,” Vernachio told analysts during the company’s Q4 earnings conference call.
Macy’s Inc. Has Mixed Q4 Results; Shares Slip as Tariffs, Weak Consumer Impact Outlook

Mar 6, 2025 | sgbonline.com | James Hartford

Macy’s, Inc. reported that net sales decreased 4.3 percent to $7.8 billion for the quarter ended February 1. Comparable store sales were down 1.1 percent on an owned basis and up 0.2 percent on an owned-plus-licensed-plus-marketplace basis. Comparable owned-plus-licensed-plus-marketplace sales growth at Macy’s First 50 locations, Macy’s digital channel, Bloomingdale’s, and Bluemercury was offset primarily by weakness in Macy’s non-First 50 and non-go-forward locations. Macy’s, Inc.
Escalade, Inc. Sees Q4 Strength in Archery, Table Tennis and Fitness as Net Dips

Feb 26, 2025 | sgbonline.com | James Hartford

Escalade, Inc. reported total net sales for the fourth quarter declined 2.4 percent year-over-year, said to be primarily due to softer consumer demand across the majority of the company’s product categories, partially offset by improved demand in the archery, table tennis, and fitness categories.
EXEC: Yonex Gets Racquet Sports Lift from Summer Olympics

Feb 12, 2025 | sgbonline.com | James Hartford

Japan-based racquet sports and golf equipment manufacturer Yonex Company, Ltd reported results for the nine-month year-to-date (YTD) period ended December 31, 2024, suggesting that the sports market was boosted by the Summer Olympics in Paris and other international tournaments, and by the success of athletes at those event.