SGB Magazine

Established in 1968, SGB is the country's longest-standing trade magazine dedicated to the active lifestyle sector. With over 50,000 subscribers, we provide an ideal platform for brands aiming to connect with audiences in sports and fitness, outdoor activities, snowsports, cycling, and field & stream markets.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#477500

United States

#187960

Sports/Sports

#3403

Traffic sources

Monthly visitors

Articles

REP Fitness Moves to DTC Model in the UK

2 weeks ago | sgbonline.com | Teresa Hartford

REP Fitness, the strength training equipment manufacturer headquartered in Colorado, has launched direct-to-consumer (DTC) operations in the UK. “The UK is a pivotal market for REP as we continue to grow internationally. After the success of our EU launch in 2024, the UK was the logical next step for us,” said Ryan McGrotty, co-CEO of REP Fitness.
The Athlete’s Foot Promotes Matt Lafone to CEO

2 weeks ago | sgbonline.com | Teresa Hartford

The Athlete’s Foot (TAF) announced the promotion of Matt Lafone to global chief executive officer, effective immediately. Lafone previously served as president and general manager of the Americas. The company reported that Lafone’s promotion “marks a key milestone in TAF’s commitment to a unified global vision while continuing to prioritize the needs of local markets worldwide.”Lafone joined TAF in 2021.
EXEC: BRP Inc. Divests More Marine Assets, Selling Quintrex, Stacer and Savage Brands

3 weeks ago | sgbonline.com | James Hartford

BRP Inc., the parent of the Ski-Doo and Lynx powersports brands, has entered into a definitive agreement to sell 100 percent of the outstanding shares of Telwater Pty, Ltd. to Yamaha Motor Australia Pty Ltd., a subsidiary of Yamaha Motor Co., Ltd. The acquirer has reportedly been established in the region since 1983 and is said to be a key player in Australia’s boat industry.
Dakine Appoints Grégoire Tulasne as European Sales Manager

3 weeks ago | sgbonline.com | Teresa Hartford

All Sport Group, the parent company of Dakine, announced the appointment of Grégoire Tulasne as Dakine’s European Sales Manager, effective April 1, responsible for building a sales strategy and leading the sales team. Tulasne brings a wealth of experience in the Action Sports industry, having launched Nike ACG, sb and 6.0 and having been the sales director for Volcom in France. Most recently, Tulasne created the first premium cider brand in the Basque Country, Topa.
Pvolve Continues Nationwide Expansion With 10 New Franchise Studios

1 month ago | sgbonline.com | Teresa Hartford

Pvolve, the fitness company that pairs functional movement with resistance equipment, has signed 10 new lease agreements with franchisees in seven major U.S. markets, including Arizona, Florida, Georgia, Maryland, Tennessee, and Texas.
EXEC: Allbirds Beats Estimates on Top-Line Decline, Shrinks Net loss

1 month ago | sgbonline.com | James Hartford

Allbirds, Inc. CEO Joe Vernachio stepped into the company’s leadership role a year ago with a mission to rebuild the company for future growth and profitability. “Over the past year, we’ve made real progress, strengthening our operating model, bringing together a team of experienced, talented and motivated people, and most importantly, reigniting our product and marketing engine,” Vernachio told analysts during the company’s Q4 earnings conference call.
Crunch Fitness Franchise Opens Gym in Frederick, Maryland

1 month ago | sgbonline.com | Teresa Hartford

Crunch Fitness announced the opening of Crunch Frederick in Frederick, MD, a 40,000-square-foot fitness facility, today, March 11. Operated by Crunch Fitness franchisee Fitness Growth Capital LLC, Crunch Frederick is located at 1077 West Patrick Street. Crunch Fitness Frederick is a comprehensive fitness facility offering members various amenities and programs, including equipment, classes, and personalized services, to cater to diverse fitness goals.
Macy’s Inc. Has Mixed Q4 Results; Shares Slip as Tariffs, Weak Consumer Impact Outlook

1 month ago | sgbonline.com | James Hartford

Macy’s, Inc. reported that net sales decreased 4.3 percent to $7.8 billion for the quarter ended February 1. Comparable store sales were down 1.1 percent on an owned basis and up 0.2 percent on an owned-plus-licensed-plus-marketplace basis. Comparable owned-plus-licensed-plus-marketplace sales growth at Macy’s First 50 locations, Macy’s digital channel, Bloomingdale’s, and Bluemercury was offset primarily by weakness in Macy’s non-First 50 and non-go-forward locations. Macy’s, Inc.
Escalade, Inc. Sees Q4 Strength in Archery, Table Tennis and Fitness as Net Dips

1 month ago | sgbonline.com | James Hartford

Escalade, Inc. reported total net sales for the fourth quarter declined 2.4 percent year-over-year, said to be primarily due to softer consumer demand across the majority of the company’s product categories, partially offset by improved demand in the archery, table tennis, and fitness categories.
ABC Fitness Appoints Chief Strategy Officer

2 months ago | sgbonline.com | Teresa Hartford

ABC Fitness, the global fitness business, announced that Mohammed (Mo) Iqbal joined the company as chief strategy officer, effective immediately. In this newly created role, Iqbal will lead ABC Fitness’ strategic growth initiatives, including partnerships, consulting services and mergers & acquisitions.