SGB Magazine

Established in 1968, SGB is the country's longest-standing trade magazine dedicated to the active lifestyle sector. With over 50,000 subscribers, we provide an ideal platform for brands aiming to connect with audiences in sports and fitness, outdoor activities, snowsports, cycling, and field & stream markets.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#381458

United States

#133518

Sports/Sports

#2420

Traffic sources

Monthly visitors

Articles

The NBA Opens Store In Mall of America

2 weeks ago | sgbonline.com | Teresa Hartford

The National Basketball Association (NBA) has opened a new store in the Mall of America in Bloomington, MN, its third in the U.S., following the openings of its New York City and Houston stores in 2015 and 2023, respectively. The nearly 20,000-square-foot store features NBA and WNBA official team and league-branded merchandise and collectibles from Nike, Mitchell & Ness, New Era, Pro Standard, Wilson, and Fanatics.
Flojos Appoints Christian Lass Director of Sales, Builds Out U.S. Sales Team

3 weeks ago | sgbonline.com | James Hartford

Flojos has appointed beach lifestyle market veteran Christian Lass as its new director of sales and he reportedly hit the ground running, bringing in a skilled team of veteran sales reps within his first month. The company said this strategic hire comes as it accelerates its expansion across key national retail channels and builds a robust sales team to support long-term growth.
Nike’s Design and Innovation Chief John Hoke to Retire in the Fall

1 month ago | sgbonline.com | James Hartford

When the market suggests that your lack of innovation is one of the biggest issues with your brand, you can probably expect that your innovation chief is in trouble. With a new Nike brand president appointed early in May and the brand’s VP of footwear promoted to EVP and chief innovation, design and product officer, the current chief innovation officer with decades with the brand clearly has a plan to depart.
Allbirds Inks Two New Distribution Agreements

1 month ago | sgbonline.com | James Hartford

Allbirds, Inc. has signed distribution agreements for multiple countries in Central America, South America and the Iberian Peninsula, further expanding the company’s global presence. Effective this spring, Kiwi Life Group has now become the exclusive Allbirds distributor in Central America, the Caribbean, Chile and Colombia, and Trendy King became the exclusive Allbirds distributor in Spain and Portugal.
Pickleball Kingdom Franchise to Open in Arkansas

1 month ago | sgbonline.com | Teresa Hartford

Pickleball Kingdom, the indoor pickleball franchise, announced that its first club will open in Little Rock, AR, in November 2025. The facility will span approximately 30,000 square feet and feature 11 professional-grade indoor courts. “Arkansas is ready for the pickleball boom, and we’re proud to lead the way by bringing Pickleball Kingdom to the state,” said Ace Rodrigues, Founder and CEO of Pickleball Kingdom.
Miura Golf Mourns the Passing of Founder Katsuhiro Miura

1 month ago | sgbonline.com | Teresa Hartford

The founder of Miura Golf, Katsuhiro Miura, and a master craftsman of hand-forged golf irons known worldwide for their quality and performance, has passed away at 83. Miura was born on October 24, 1942, in Himeji, Japan, and at 16 began his career as a golf club craftsman. Miura founded Miura Manufacturing Co., Ltd. in February 1977, and for 48 years earned the highest respect globally from professional and nonprofessional golfers.
Cascade Designs Names Mindful Sales For New England Region

1 month ago | sgbonline.com | Teresa Hartford

Cascade Designs, the parent company of Therm-a-Rest, MSR, Platypus, SealLine, and PackTowl, inked a new partnership with Mindful Outdoor Sales to support continued growth in the Northeastern U.S. region.
Johnson Outdoors Sees U.S. Manufacturing Helping in Trump Tariff World

1 month ago | sgbonline.com | James Hartford

Johnson Outdoors Inc. is reporting that total company net sales in the second quarter ended March 28 declined 4 percent to $168.3 million, compared to $175.9 million in the prior-year second fiscal quarter. Fishing revenue decreased 3 percent due to continued market and macroeconomic dynamics affecting consumers. Camping & Watercraft Recreation sales were down 12 percent, with growth in Jetboil partially offsetting the declines in Watercraft and the exit of the Eureka! business.
Ernie Els Expands Role in Jondo Eyewear as Investor

1 month ago | sgbonline.com | Samantha Budd

Jondo, the performance eyewear JONDO, welcomed Ernie Els, four-time Major’s Champion and World Golf Hall of Farmer, as an investor, expanding his role as an official brand ambassador.
Kinsey’s Inc. Welcomes New Dealer Sales Rep for Kentucky

2 months ago | sgbonline.com | Teresa Hartford

Kinsey’s, Inc. has hired Michael Kmitch as a new dealer sales rep for its Kentucky location. Kmitch started with the company on April 7, with prior experience in customer service, logistics sales and 3PL account management. As a Louisville, KY native, Kmitch comes to Kinsey’s with a “strong working knowledge of product movement and understanding how an item goes from the manufacturer’s line to the consumer’s hands,” said Kinsey in a media release.