James Hercher

1 week ago | adexchanger.com | James Hercher

DV360’s Empty ThroneOne juicy narrative in ad tech is the simmering rivalry between Amazon DSP and The Trade Desk. This comes despite (or perhaps partly because of) both companies’ disavowals of any such rivalry. “I don’t really consider them a competitor,” TTD CEO Jeff Green said about Amazon during the company’s earnings report last month. The TTD vs. Amazon DSP rivalry is generally thought of as playing out in two markets: retail media and streaming media (or CTV).

1 week ago | adexchanger.com | James Hercher

Last week, DoorDash planted its first real flag in the advertising industry. The company announced that it crossed a billion-dollar ad revenue run rate, meaning it hasn’t earned $1 billion from ads in one fiscal year, yet, though it expects to in 2025. This milestone is set to occur only a couple years after it began running off-site extension campaigns for CPG brands, like those carried by convenience or pharmacy chains in the DoorDash app, to go along with sponsored listings for restaurants.

1 week ago | adexchanger.com | James Hercher

If It Ain’t Broke, Don’t Flix ItWhen Netflix introduced its in-house ad tech on stage at AdExchanger’s CTV Connect event in March, ads VP Nicolle Pangis said the streamer plans to move beyond traditional TV modes of thinking. To date, however, advertising on Netflix, despite its ambitions, can be best described as, well, “boring,” according to LightShed Partners.

2 weeks ago | adexchanger.com | James Hercher

Most general streaming viewers don’t know the name Candle Media. Nor the name of its children’s media production subsidiary, Moonbug Entertainment. But parents of small children likely know programs like CoComelon and Blippi and recall with dread the endless song loops about brushing one’s teeth, taking a bath, etc. While being unknown to their audience may be fine for the parent, Candle Media and Moonbug would like to be better known to advertisers.

2 weeks ago | adexchanger.com | James Hercher

Criteo is now a default data partner for all of Dentsu’s retail media buys. On Friday, Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product. Dentsu has been on a tear. Criteo is the second strategic ad tech integration the holdco announced this week, following a similar partnership with MIQ to use its new AI-powered ad plarform.