James Hercher

1 day ago | adexchanger.com | James Hercher

Welcome back to AdExchanger’s Commerce Media Newsletter. This week, we’re checking in on Pacvue, an ad-buying platform for sponsored listings and retail search results that sits right at the heart of open programmatic retail media. Pacvue is one of a small handful of companies, alongside the likes of Skai, Omnicom-owned Flywheel Digital, Criteo and The Trade Desk, that are broadly integrated by retail media networks.

2 days ago | adexchanger.com | James Hercher

With the programmatic curation trend, a large share of budgets has consolidated around deal IDs.This is a problem because deal IDs don’t work very well. For The Trade Desk, about 90% of campaigns using structured deal IDs via private marketplaces don’t scale at all. Often they’re stuck spending less than $10 per day, TTD SVP of inventory management Will Doherty told AdExchanger.

1 week ago | adexchanger.com | James Hercher

For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint is always a complicated move. Chocolate brand Tony’s Chocolonely hit that inflection point in the US roughly five years ago, which was when Aidaly Sosa Walker joined as VP of marketing for the US and Canada. Before that, the brand’s presence in the US was limited to the Pacific Northwest from its base near Portland. Tony’s main roots are in Europe, however.

1 week ago | adexchanger.com | James Hercher

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, she came with a mandate to question everything and bring greater rigor to the marketing budget. Although it appeared that the brand was hitting its own aggressive revenue targets while primarily spending on search and social ads, the facts told a different story, Cameron said while presenting at AdExchanger’s Programmatic IO event in Las Vegas last week.

2 weeks ago | adexchanger.com | James Hercher

Hey Readers,Welcome back to the AdExchanger Commerce Media Newsletter. This week, we’re catching up the CPG holding company Kellanova, which owns Pop-Tarts, Pringles, Froot Loops and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to snack on. The person who’s in charge of taste-testing those retail data suppliers is Paul Loukes, Kellanova’s senior director of data-driven marketing.