James Hercher

1 week ago | adexchanger.com | James Hercher

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids and Swedish Fish and its confectionery business. In December 2019, she took on marketing for the US Chips Ahoy business, as Mondelez orchestrated a major rebrand and reinvestment in its cookie brand. Five years ago brings us back to a whole different lifetime when it comes to consumer behavior and the economic landscape.

1 week ago | adexchanger.com | James Hercher

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled a portfolio of data and ad tech, including Profitero, Epsilon and Citrus Ads, and Wall Street investors like the strategy. Jason Colon, until recently Publicis’ EVP and managing director of retail media, told AdExchanger it was great to have access to those different pieces, like Profitero’s digital shelf analytics and the Epsilon data marketplace.

1 week ago | adexchanger.com | James Hercher

Whether it’s on a shelf, on Instacart or an online shopping page, a brand needs to take advantage of every inch it has to express itself and entertain potential customers. At least that’s always been the perspective of Oatly, the Swedish oat milk brand known for self-deferential marketing. On billboards and its own packaging, the company likes to grab attention and turn that attention into potential new customers.

2 weeks ago | adexchanger.com | James Hercher

Last month, gift and fruit sculpture delivery company Edible Arrangements launched Edibles.com, a marketplace for, you guessed, it, hemp-derived THC drinks and edibles. With “edible” in its name, how could Edible Arrangements not get into the budding cannabis delivery business? After all, so many people must already be Googling “edibles delivery” and ending up on its property by accident. In fact, SEO has become a huge priority, said Thomas Winstanley, EVP and GM of the Edibles.com business.

2 weeks ago | adexchanger.com | James Hercher

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform. Yotpo had been looking for a CDP business “to leverage that into a more actionable CDP,” co-founder and CEO Tomer Tagrin told AdExchangerTerms of the deal were not disclosed, though Tagrin said Yotpo, a 900-person company, will add about a dozen new employees with Coho.