
James L Mills
Articles
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Nov 28, 2024 |
msn.com | James L Mills
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Nov 28, 2024 |
hagerty.com | James L Mills
“Is there a better £15,000 sports saloon?” asked the headline on the cover of Autocar & Motor, in April 1991. Somewhat spoiling the surprise, before readers had had a chance to pick a copy off the newsstand and flick to the road test of the new BMW 318i, the editor answered the question: “We don’t think so.”Launched in November 1990, the E36 was the successor to the popular E30, the entry-level model that saw BMW’s reach spread far and wide across the world’s middle classes. It was a big deal.
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Nov 20, 2024 |
hagerty.com | James L Mills
When it comes to cock-ups, mismanagement, and hoping for fair winds and following seas, Jaguar is right up there. If you haven’t heard, the Jaguar part of JLR—Jaguar Land Rover—is in a pickle. Earlier this year, it stopped selling the XE and XF sedans as well the F-Type sports car. Now it’s pulled the plug on the I-Pace electric car, the E-Pace junior SUV, and its primary cash cow, the F-Pace SUV. This means you now can’t buy a new Jaguar in the U.K. And that means Jag dealers can’t sell you one.
Forget Focus Groups—A Maverick with an Idea Is the Only Way to Make Interesting Cars - Hagerty Media
Nov 15, 2024 |
hagerty.com | James L Mills
Have you ever sat in on a focus group about cars? I did once, and within a few minutes I would have given anything to make a bid for freedom and the nearest pub. It’s several hours of ill-informed people talking over each other, until the loudest, most monotonous person in the room grinds everyone else down to the point where they nod and agree with everything they say—just so they can escape for the nearest pub. These people don’t realize they are born with two ears and one mouth.
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Nov 7, 2024 |
hagerty.co.uk | James L Mills |Stefan Lombard
Have you ever sat in on a focus group about cars? I did once, and within a few minutes I would have given anything to make a bid for freedom and the nearest pub. It’s several hours of ill-informed people talking over each other, until the loudest, most monotonous person in the room grinds everyone else down to the point where they nod and agree with everything they say – just so they can escape, for the nearest pub. These people don’t realise they are born with two ears and one mouth.
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