James Zahn
Senior Editor at The Pop Insider
Editor-in-Chief at The Toy Book
As Seen on TV! Toy Expert, Editor-in-Chief @ToyBook; Senior Editor @TheToyInsider/@ThePopInsider. Rock & Roll Gangster Dad/Husband/Writer/Actor/Director/🎸
Articles
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6 days ago |
toybook.com | James Zahn
Retailers looking to stock shelves with Made in USA toys and games have an abundance of options to consider this year. From outdoor play to sensory fun, top brands are putting a patriotic spin on quality. In Ohio, the plastics “power trio” of Little Tikes, Step2, and Simplay3 — all founded by Toy Industry Hall of Famer Tom Murdough — continues to dominate the outdoor toy space with kid-favorite climbers, ride-ons, backyard toys, and playroom essentials.
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6 days ago |
toybook.com | James Zahn
At Basic Fun!, tapping into nostalgia is more than just a trend — it’s a mission. Known for reinventing classic toys and pioneering its long-running line of Handheld Arcade Classics, the company is leveling up this year with a bold leap into the world of home arcade machines. “We’ve been in the handheld video game business for a long time,” says Basic Fun! CEO Jay Foreman. “We love the category and saw a gap, as did many licensors.
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6 days ago |
toybook.com | James Zahn
Volume 41 of The Toy Book keeps the momentum going with our annual Specialty Toys & Gifts Issue — just in time for ASTRA Marketplace & Academy in San Antonio!This edition puts the spotlight on the specialty side of the toy industry, packed with exclusive features, expert insights, and our legendary new product showcases. Plus, we dive into the world of Made in USA toys and games — a must-read for retailers navigating the tariff terrain.
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6 days ago |
toybook.com | James Zahn
They say that “Everything’s bigger in Texas,” and that includes the conversations happening at ASTRA Marketplace & Academy as the specialty toy industry rides into San Antonio this week. While the show floor buzzes with hopeful optimism and hundreds of exciting new toy and game reveals, there’s an unmistakable tension hanging in the air.
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1 week ago |
toybook.com | James Zahn
If this week has delivered a message, it’s a simple one: Don’t over-celebrate the small victories when a war rages on. Make no mistake — the toy industry is just one faction in a trade WAR, and the biggest battles are being fought on U.S. soil, with domestic casualties. It’s a civil war (that’s far from civil) under the guise of a global conflict; a self-destructive exercise in wasting time, destroying businesses, and digging holes that will take years to climb out of. And for what?
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SMOKEY AND THE BANDIT (1977) https://t.co/a4PFinIqsw
Which movie has the most iconic fourth-wall break? I’ll start: Goodfellas (1990) https://t.co/tdu0yLlgNb
David Zaslav made $51.9 million last year for this HBO Max naming nonsense. Meanwhile, he still hasn't let go of his personal copy of "Batgirl," thus denying the masses the glory of another Michael Keaton Batman movie. Who's the Joker here? Zaslav.
A temporary trade truce: https://t.co/fQvYzxIEFt #KeepToysTariffFree
