The Toy Book

The Toy Book is the premier trade publication dedicated to the toy sector. As a trusted source for updates, trends, innovative products, and events in the toy industry, The Toy Book fosters strong connections with retailers, manufacturers, industry experts, and market researchers to stay informed about the latest and upcoming developments. Our coverage includes toys, games, licensing, video games, family entertainment, business trends, and much more. With the widest audience in the industry, The Toy Book is essential reading for anyone involved in the toy or children's entertainment fields. In operation since 1984, The Toy Book is produced by Adventure Media and Events LLC.

Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#375428

United States

#132440

Business and Consumer Services/Business and Consumer Services

#142

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Monthly visitors

Articles

The Toy Foundation Shares Rebranding for Two Programs

2 days ago | toybook.com | Steph Szulborski

The Toy Foundation is rebranding two key programs, The Toy Bank and Play Grants, into the new Toy Chest and Play Fund. Each program will have a new logo and improved messaging to better reflect the new branding. Toy Chest focuses on collecting and distributing toy donations to kids in need, while the Play Fund offers grants to fund initiatives like play spaces in children’s hospitals and toy drives in areas affected by humanitarian crises or natural disasters.
Nikko Toys Strikes Multi-Year Licensing Deal with Shelby

2 days ago | toybook.com | Steph Szulborski

Nikko Toys will collaborate with automotive brand Shelby American on a licensed product line featuring designs from Shelby’s lineup. The collection will include various scales of R/C and non-R/C vehicles with light and sound features. The first previews for trade partners are scheduled for this August, with the first wave of products shipping in June of next year.
My Little Pony Debuts First-Ever Trading Card Game in China

1 week ago | toybook.com | Steph Szulborski

Skip to content Off The TCG debuts in Southeast Asia before galloping worldwide. Share Link to X Link to Linkedin Link to Instagram Link to Facebook Hasbro and Kayou, a Chinese trading card manufacturer, are teaming up on a new “My Little Pony“-themed trading card game (TCG). The game will be released this month in China, with special promotional events and demo sessions coming to Beijing, Chengdu, and Shanghai. Two launch tournaments will be held in Shanghai on April 26 and May 3, allowing...
Funko Pops Into the Philippines with New Licensed Store

1 week ago | toybook.com | Steph Szulborski

Funko will open a new storefront in the Philippines this June with the assistance of retailer Funtastik Enterprises Corp. The Philippines is a hotspot for comic conventions and pop culture enthusiasts in Southeast Asia, so the company aims to strengthen its ties to its already established fanbase while attracting newer fans.
Fox Chapel Publishing Goes Off-Road With Jeep Licensing Deal

1 week ago | toybook.com | Steph Szulborski

This fall, Fox Chapel Publishing and the Jeep brand are collaborating on a collection of books for readers of all ages, from board and activity books to cookbooks and journals. IMG, licensing agent for FCA (Stellantis North America) facilitated the licensing deal. The first wave of books will include three activity books for kids and young adults and will be released right before the holiday season.
Playtime Politics: Amid Calls to ‘Keep Toys Tariff-Free,’ The U.S.-China Trade War Could Reshape the Toy Department

2 weeks ago | toybook.com | James Zahn

One, two, three, four, let’s have a trade war. As the dust settles from today’s latest tariff yo-yo trick, U.S. President Donald J. Trump and China President Xi Jinping have fired new shots in an escalating battle of tariffs and tough talk.
Big Lots! Makes Its Return Under New Ownership

2 weeks ago | toybook.com | Steph Szulborski

Variety Wholesalers, the discount retailer that recently acquired Big Lots!, is opening six locations in the first of four waves of openings. The locations will be in Mount Sterling, Kentucky; Metairie, Louisiana; Pearl, Mississippi; Asheboro, North Carolina; Clarksville, Gallatin, and Dickson, Tennessee; and Roanoke, Virginia.
PMI Kids’ World Marks 30 Years of Toy Innovation and Growth

2 weeks ago | toybook.com | James Zahn

PMI Kids’ World just hit a big milestone. The growing maker of licensed toys and collectibles inspired by Sonic the Hedgehog, Fuggler, Creature Cases, Naruto, the UFC, and more is celebrating three decades in the toy industry. Founded by Boaz Dekel in a small office in Tel Aviv, Israel, in 1995, PMI (initially signifying “pocket money and impulse” toys) launched with collectible trading cards before expanding into licensed toys.
IMG Licensing Named Exclusive Partner for MoMA’s Global Licensing Expansion

3 weeks ago | toybook.com | Steph Szulborski

IMG Licensing, managers of licensing programs for brands on a global scale, is partnering up with The Museum of Modern Art (MoMA) to be its exclusive licensing representative. The agency will work closely with the museum and the museum’s store, MoMA Design Store, to expand its global licensing program and, in turn, uphold the museum’s mission of connecting people worldwide with modern art.
Toy Fair, Tariffs, & Top Toys: The March Stories You Loved Most

3 weeks ago | toybook.com | James Zahn

It’s April, and that means it’s time to hit the rewind button and look back at the hottest stories of March 2025, as chosen by you, the readers. Last month was all about newness and tariffs, following The Toy Association’s Toy Fair, which came roaring back to New York City to kick off the month. The annual release of The BIG Toy Book also drew a ton of attention as this year’s issue racked up a record-breaking number of digital reads just as the print copies hit mailboxes.