The Toy Book

The Toy Book is the premier trade publication dedicated to the toy sector. As a trusted source for updates, trends, innovative products, and events in the toy industry, The Toy Book fosters strong connections with retailers, manufacturers, industry experts, and market researchers to stay informed about the latest and upcoming developments. Our coverage includes toys, games, licensing, video games, family entertainment, business trends, and much more. With the widest audience in the industry, The Toy Book is essential reading for anyone involved in the toy or children's entertainment fields. In operation since 1984, The Toy Book is produced by Adventure Media and Events LLC.

Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#375428

United States

#132440

Business and Consumer Services/Business and Consumer Services

#142

Traffic sources

Monthly visitors

Articles

The National Bobblehead Hall of Fame Unveils Pope Leo XIV Bobblehead

6 days ago | toybook.com | Ashley Pelletier

Yesterday, the first-ever American pope stepped out onto the balcony at the Sistine Chapel. Pope Leo XIV, previously known as Cardinal Robert Francis Prevost, was born and raised in Chicago before joining the Catholic Church. The National Bobblehead Hall of Fame and Museum is celebrating the occasion with its new Pope Leo bobbleheads.
Funko Hits Pause on 2025 Outlook as Tariff Tensions Cloud Q1 Earnings

6 days ago | toybook.com | James Zahn

The first quarter of 2025 wasn’t what Freddy Funko was looking for. Funko, the pop culture powerhouse behind Pop! Vinyl figures and other toys, collectibles, and lifestyle products from the Loungefly and Mondo brands, posted net sales of $190.7 million, dropping more than 11% from $215.7 million during the same period last year. Gross profit clocked in at $76.9 million, with a gross margin of 40.3%, holding relatively steady against last year’s 40.0%.
Mattel Cruises Through Q1, Throws a Caution Flag for Tariffs on the Track

1 week ago | toybook.com | James Zahn

The team behind Barbie, Barney, and Masters of the Universe had a decent first quarter, but the future is unclear. Mattel kicked off 2025 with solid momentum, reporting Q1 net sales of $827 million — a 2% uptick as reported, and 4% in constant currency. The gain was driven by strong performances in both North America and international markets, with Hot Wheels and a growing stable of action figures leading the charge.
April’s Greatest Hits: Toys, Tariffs, and Trends

1 week ago | toybook.com | James Zahn

It’s May, and that means it’s time to hit the rewind button and look back at the hottest stories of April 2025, as chosen by you, the readers. Tariffs dominated the headlines last month, with four related stories snagging spots in the top 10. But, proving that newness continues driving the toy industry, upcoming releases from Hasbro, Mattel, Pokémon, and Playmobil drew a ton of attention.
Gray Matters Games Launches New Duck-Themed Party Game

1 week ago | toybook.com | Steph Szulborski

Gray Matters Games, makers of titles like “Slip It In” and “Wrong Answers Only,” is launching a new game for four to eight players called “Rhymes with Duck,” where players must match their guesses with other players to avoid taking a penalty letter. Once they spell out the word “QUACK” with penalty letters, they’re out of the game.
SEGA Levels Up Retail Presence With Shanghai Flagship Store

1 week ago | toybook.com | Natalie Miller

The world’s first official SEGA store is finally open. This week, SEGA Store Shanghai opened for business inside the Bailian ZX shopping mall at the city’s heart. As the video game company’s first foray into retail, SEGA is pulling out all the stops. The shelves are full of toys, plush, and other collectibles featuring the company’s legendary IP, from Sonic the Hedgehog to Shinobi.
CAMP’s Latest Pop-Up Event Brings Fairytales off the Page

1 week ago | toybook.com | Natalie Miller

CAMP has toured many licensed shows and events, from movies like Disney’s Encanto and Universal’s Trolls tothe kid-favorite series Bluey. This May, CAMP will debut its newest pop-up experience: an entirely original adventure inspired by classic fairytale stories. Fairytale CAMP is an interactive storytelling experience that invites kids and grown-ups to explore timeless fairytales with a silly, CAMP-ified twist.
The LEGO Group Strategically Relocates Its London Hub

1 week ago | toybook.com | Steph Szulborski

The LEGO Group will move its London headquarters from Farringdon to 76 Southbank by 2027. The company will take just over three floors of the new location, which sits on the banks of the River Thames and is in the heart of the culinary and art scene in London’s Southbank. The new location will also help the company achieve its sustainability goals.
Mattel Brick Shop Unveils First Wave of Hot Wheels Building Sets

2 weeks ago | toybook.com | Ashley Pelletier

Mattel is officially launching its new Mattel Brick Shop brand, which was announced earlier this year, with a new wave of Hot Wheels building sets for adult collectors. There are three different Hot Wheels collections available at different price points. The Speed Series are 1:32 scale sets that retail for $22 and are designed for customization, coming with extra wheel covers and licensed decals. The Speed Series also comes with a 1:64 metal car to display alongside the building set.
Spin Master Scores Big on Toy Sales in Q1, Withdraws 2025 Guidance

2 weeks ago | toybook.com | James Zahn

Spin Master kicked off 2025 with some serious momentum in the first quarter. The Toronto-based company reported Q1 revenue of $359.3 million, marking a 13.6% year-over-year increase fueled by big gains in its core Toy segment. Toy revenue jumped to $273.7 million — up from $226.4 million in the same period last year — with gross product sales climbing nearly 19% to $313.7 million. It’s a strong start, especially as the company continues to integrate Melissa & Doug.