The Toy Book

The Toy Book is the premier trade publication dedicated to the toy sector. As a trusted source for updates, trends, innovative products, and events in the toy industry, The Toy Book fosters strong connections with retailers, manufacturers, industry experts, and market researchers to stay informed about the latest and upcoming developments. Our coverage includes toys, games, licensing, video games, family entertainment, business trends, and much more. With the widest audience in the industry, The Toy Book is essential reading for anyone involved in the toy or children's entertainment fields. In operation since 1984, The Toy Book is produced by Adventure Media and Events LLC.

Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#375428

United States

#132440

Business and Consumer Services/Business and Consumer Services

#142

Traffic sources

Monthly visitors

Articles

Tariff-Free Fun: 47 Made in USA Toys & Games to Keep Your Shelves Packed

6 days ago | toybook.com | James Zahn

Retailers looking to stock shelves with Made in USA toys and games have an abundance of options to consider this year. From outdoor play to sensory fun, top brands are putting a patriotic spin on quality. In Ohio, the plastics “power trio” of Little Tikes, Step2, and Simplay3 — all founded by Toy Industry Hall of Famer Tom Murdough — continues to dominate the outdoor toy space with kid-favorite climbers, ride-ons, backyard toys, and playroom essentials.
Specialty Retailers: Tackling Toys & Tariff Troubles

6 days ago | toybook.com | Samantha Connell

With rapidly changing tariff rates in effect and economic uncertainty lingering, specialty toy stores are navigating the same choppy waters as their vendors, learning, adapting, and evolving together as they work to fill shelves and spark joy in the hearts of little ones across the country. Trends shift, brands come and go, and each store curates its own unique style. One thing remains constant: kids still wake up eager to play with their favorite toys.
Retro Replay: Basic Fun! Goes Big with Home Arcade

6 days ago | toybook.com | James Zahn

At Basic Fun!, tapping into nostalgia is more than just a trend — it’s a mission. Known for reinventing classic toys and pioneering its long-running line of Handheld Arcade Classics, the company is leveling up this year with a bold leap into the world of home arcade machines. “We’ve been in the handheld video game business for a long time,” says Basic Fun! CEO Jay Foreman. “We love the category and saw a gap, as did many licensors.
The Toy Book’s Specialty Toys & Gifts Issue Is Here!

6 days ago | toybook.com | James Zahn

Volume 41 of The Toy Book keeps the momentum going with our annual Specialty Toys & Gifts Issue — just in time for ASTRA Marketplace & Academy in San Antonio!This edition puts the spotlight on the specialty side of the toy industry, packed with exclusive features, expert insights, and our legendary new product showcases. Plus, we dive into the world of Made in USA toys and games — a must-read for retailers navigating the tariff terrain.
From the Editor: If You're Gonna Play in Texas...

6 days ago | toybook.com | James Zahn

They say that “Everything’s bigger in Texas,” and that includes the conversations happening at ASTRA Marketplace & Academy as the specialty toy industry rides into San Antonio this week. While the show floor buzzes with hopeful optimism and hundreds of exciting new toy and game reveals, there’s an unmistakable tension hanging in the air.
Pop Quiz with Wendy Smolen: Hot Licensed Toys

1 week ago | toybook.com | Ali Mierzejewski

Whether it’s plush, movies, action figures, or collectibles, playful iterations of kids’ favorite characters keep coming. In celebration of this year’s Licensing Expo in Las Vegas, test your knowledge of popular brands in the toy industry. 1.
On the Ball: 10 Sports-Themed Toys to Get Kids Moving

1 week ago | toybook.com | Ashley Pelletier

Sports are an integrated part of U.S. culture, whether its a grown-up watching their favorite sport on the TV or kids kicking around a ball in the backyard. From action figures and novelties to games and playsets, major sports teams and franchises are more present than ever in the toy box. Keep scrolling to check out all of the new sports toys hitting shelves soon.
Fun Frights: 24 New Spooky & Spoopy Toys

1 week ago | toybook.com | Samantha Connell

Although Halloween and other similar holidays occur in October, consumers often search for something “spoopy” throughout the year. From coffin-shaped card games and eerie, licensed figures to holiday puzzles and skeletal selections, these upcoming and new toys, games, and gifts will satisfy consumers’ and retailers’ search for a spook.
Raising the Bar: The Power of Representation

1 week ago | toybook.com | Ali Mierzejewski

by Stephanie Pottick, Esq., Pottick Law PC & Protect for SuccessOften, I am asked whether working with a licensing agent is worth it. As with most questions, the answer is, “It depends on your situation,” but I can tell you that having a good licensing agent on your side can supercharge your business. From strategic introductions to leveraging your IP to managing deals, licensing agents can help to create new opportunities, take on some of the burden, and streamline the licensing process.
From the Editor: The Tariff-ying Uncertainty of the Toy Business

1 week ago | toybook.com | James Zahn

If this week has delivered a message, it’s a simple one: Don’t over-celebrate the small victories when a war rages on. Make no mistake — the toy industry is just one faction in a trade WAR, and the biggest battles are being fought on U.S. soil, with domestic casualties. It’s a civil war (that’s far from civil) under the guise of a global conflict; a self-destructive exercise in wasting time, destroying businesses, and digging holes that will take years to climb out of. And for what?