The Toy Book
The Toy Book is the premier trade publication dedicated to the toy sector. As a trusted source for updates, trends, innovative products, and events in the toy industry, The Toy Book fosters strong connections with retailers, manufacturers, industry experts, and market researchers to stay informed about the latest and upcoming developments. Our coverage includes toys, games, licensing, video games, family entertainment, business trends, and much more. With the widest audience in the industry, The Toy Book is essential reading for anyone involved in the toy or children's entertainment fields. In operation since 1984, The Toy Book is produced by Adventure Media and Events LLC.
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Global
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United States
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Business and Consumer Services/Business and Consumer Services
#145
Articles
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5 days ago |
toybook.com | James Zahn
Spin Master is gearing up for a leadership transition. The global kids’ entertainment and toy industry powerhouse revealed that Christina Miller, a longtime board member and veteran media executive, will take the reins as CEO effective July 7, 2025. The move comes as Max Rangel, who has led the company through a period of transformation, prepares to step down.
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2 weeks ago |
toybook.com | James Zahn
In response to shifting toy industry dynamics, the Western Toy and Hobby Representatives Association (WTHRA) says it will “pause” ToyFest in 2026 to reevaluate and reimagine the event for 2027 and beyond. “Given the current market conditions, and feedback we have received from customers, sales representatives and vendors alike, I think the Board made a prudent decision to skip a year to reassess our show,” says WTHRA Chairman, John Hansen.
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2 weeks ago |
toybook.com | James Zahn
Mattel is leveling up its innovation game, and whether you agree with it or not, AI is in the mix. The El Segundo, California-based titan behind Barbie, Hot Wheels, Masters of the Universe, Fisher-Price, Matchbox, and more inked a deal with OpenAI. The strategic partnership aims to power the creation of next-generation, AI-powered products and experiences rooted in its portfolio of iconic brands.
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2 weeks ago |
toybook.com | Ashley Pelletier
Building is an essential part of kids’ play lineup. It helps them learn about the physics of building, tunes their fine motor skills, and is fun for kids of all ages. Kids can build up their toy collections and retailers can build up their stock with these latest building sets and activity kits from toy box staples, including bricks, magnetic tiles, and more.
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2 weeks ago |
toybook.com | Samantha Connell
Arts and crafts activities can help kids embrace their inner artist, develop new skills, and explore their imaginations. From wooden puzzles and spirographs to DIY sets and compound-heavy kits, retailers can find something to stock for every member of the family. Here are 21 craft and craft-adjacent products for creative kids to grab off the shelves.
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