Jamie Rossouw

2 months ago | campaignlive.co.uk | Jamie Rossouw |Charlotte Rawlings

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global...

2 months ago | campaignlive.com | Elena Lewis |Jamie Rossouw

German-based independent agency Pilot took the top spot in the first indie new-business league of the year. Pilot won $42.3m in Campaign Red’s new measure of net new-business billings (which now excludes retentions – see more details at the bottom) for the year to date, according to preliminary data from COMvergence. Pilot’s big win was digital transformation company Ionos, worth $58m, in February.

2 months ago | campaignchina.com | Jamie Rossouw

中国市场成为新业务热点 2024年，亚太区媒介新业务再创新高，其中中国市场助推亚太区整体账单规模攀升 39.2%。36.5 亿美元的媒介账单主要归功于一系列的本地比稿，而非单一大规模业务，事实上，中国业务甚至并不包括本年度最大规模的两个账户变动——联合利华Unilever和亚马逊Amazon。 联合利华启动全球媒介账户比稿，总额达 34.8 亿美元，计划将其中的 10.7 亿美元投入亚太区。全球媒介业务由各大广告控股公司分享，其中大部分(66.9%)归于 WPP 旗下 Mindshare（传立媒体）保留 业务 。但是亚太区的情况则有所不同，超过一半 (52%) 的媒介业务转至阳狮集团 Spark Foundry（精锐媒体）。在整个亚太区，印尼的份额最大，约为4.623亿美元，占43.3%，仍然由Mindshare继续服务。 亚马逊价值26.6 亿美元的全球媒介帐户则是 2024年度第二大比稿项目，这家电子商务巨头的媒介账单由宏盟媒体集团和WPP 分享，后者负责亚太区，GroupM 赢得了其中 3.281 亿美元的账单。印度占据其中最大的份额，达2.5 亿美元。...

2 months ago | campaignasia.com | Jamie Rossouw

Related Articles Just Published Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable. EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results. Baird announced in a memo to staff that she would be departing the company March 31.

2 months ago | campaignlive.co.uk | Jamie Rossouw

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global...